20 Free Test Bank for Marketing Management Strategies, International Edition 5th Edition Ferrell 

Here are 20 Free Test Bank for Marketing Management Strategic, International Edition 5th Edition Ferrell multiple choice questions that you can check your knowledge for your exam preparation. Actually, these quiz questions focus on the concepts and real life examples, practice free test bank for marketing management questions that is the best way to take fully understanding of this text and prepare well your knowledge for your next examination. Furthermore, the system of quiz question is 100% free for your online practice and saves your time with full available answers after submitting. Start practicing these 20 quiz questions to take an excellent result for your coming exam at test bank right now!

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While all marketing plans face a number of obstacles in development and implementation, _____ is by far the most commonly occurring obstacle across most firms.

•  a.failure to see the whole picture
•  b.inadequate information
•  c.resistance to change
•  d.lack of time for planning
•  e.inadequate communication

Whether at the corporate, business-unit, or functional level, the planning process always begins with an in-depth:

•  a.a statement of goals and objectives.
•  b.a situation analysis.
•  c.strategy for achieving growth.
•  d.statement of the organization’s competitive advantages.
•  e.assessment of the organization’s resources.

Which of the following IS NOT a purpose of a marketing plan?

•  a.It explains the present and future situations of the organization.
•  b.It specifies the expected outcomes of the plan.
•  c.It describes specific actions that are to take place.
•  d.It explains how marketing activities mesh with other functional areas.
•  e.It identifies resources needed to carry out the plan.

In a marketing plan, the executive summary should be a complete but concise overview of the entire marketing plan because:

•  a.the executive summary is the most important part of the plan.
•  b.the executive summary is the first part of the marketing plan to be written.
•  c.most readers of a marketing plan are busy and value condensed information.
•  d.the executive summary is the least read part of the marketing plan.
•  e.the executive summary does not provide any quantitative information.

Sears at one time lost sight of its mission and jumped into markets that did not fit its strengths. This occurred because Sears lacked a mission statement with the appropriate:

•  a.focus
•  b.strategic fit
•  c.stability
•  d.profitability
•  e.width

The Balanced Performance Scorecard cautions business leaders to look at strategy and performance through four interrelated perspectives. Which of the following IS NOT one of these perspectives?

•  a.Financial Perspective
•  b.Customer Perspective
•  c.Vision and Strategy Perspective
•  d.Learning and Growth Perspective
•  e.Internal Process Perspective

When creating a corporate vision statement, organizations are attempting to answer which of the following questions?

•  a.What do we want to become?
•  b.What business are we in?
•  c.What are our competitive advantages?
•  d.How can we be the best?
•  e.Who are we and what do we stand for?

When a firm possesses capabilities that allow it to serve customers’ needs better than the competition, the firm is said to have a:

•  a.resource advantage
•  b.competitive advantage
•  c.value-based advantage
•  d.marketing advantage
•  e.relative advantage

All organizations need a _____, the central scheme for utilizing and integrating resources in the areas of production, finance, research and development, human resources, and marketing to carry out the organization’s mission and achieve desired goals and objectives.

•  a.marketing strategy
•  b.cross-functional strategy
•  c.cross-functional goal
•  d.corporate strategy
•  e.corporate mission

With respect to developing a marketing plan, what does it mean for a marketing plan outline to be consistent?

•  a.The outline should be sufficient to ensure that information is not omitted
•  b.The outline should have the ability to be modified to fit the situation
•  c.The outline should flow in a logical manner
•  d.The outline should have some connection to other functional area plans
•  e.The outline should be consistent across firms in the same industry

_____ firms are those that successfully generate, disseminate, and respond to market information.

•  a.Customer-oriented
•  b.Information-oriented
•  c.Satisfaction-oriented
•  d.Market-oriented
•  e.Competitive-oriented