Tuesday 27 January 2015

39 Free Test Bank for Global Marketing 6th Edition by Keegan

Enjoy us at test bank to help yourself success in your global marketing course by practicing many free online textbook global marketing test bank questions to get full understanding from Free Test Bank for Global Marketing 6th Edition by Keegan. With test bank, you will get answers quickly after submitting your test. Moreover, it is 100% free for all your practice and also save your time. Let’s practice 39 mutiple choice questions below to become professional right now!
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Measured by national income, the United States represents the world's largest single market for goods and services. Roughly what percentage of world income is found outside the U.S.?
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When a company succeeds in creating more value for customers than its competition, that company is said to enjoy ________ in an industry.
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H.F. Iskander, general manager of Chevron's Kuwait office stated "Chevron is pumping oil in different locations all over the world … there isn't a rock we haven't drilled through. We centralize all that knowledge at our headquarters, analyze it, sort it out, and that enables us to solve any oil-drilling problem anywhere." From the global marketing point of view this is an example of a global company:
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A person who assumes that his or her home country is superior to the rest of the world is said to have:
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A German-made Montblanc fountain pen retailing for $250 in the U.S. is a luxury good that represents an exception to which general principle?
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When a country like China is experiencing rapid economic growth, policymakers are likely to:
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Which of the following correctly states McDonald's approach to standardization and adaptation of the marketing mix?
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Despite the impact of the driving forces, several restraining forces may slow a company's efforts to engage in global marketing. These restraining forces may include all of the following except:
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Transnational companies, such as Toyota and Honda, have characteristic features that include:
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Measured by national income, Japan represents the world's second largest single market for goods and services. What percentage of world income is found outside Japan?
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In the United States, some people believe that globalization has depressed the wages of American workers and resulted in the loss of both blue-collar and white-collar jobs. This is an example of:
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McDonald's serves McAloo Tikki Burger in India; McRice Burger in Malaysia; McOZ Burger in Australia; Kiwi Burger in New Zealand; and McHuevo Burger in Uruguay and McSamurai Burger in Thailand. These menu variations are examples of:
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An example of the benefit of globalization is that Apple can market iPod models worldwide without extensive:
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Based on 2008 rankings of Fortune Global 500 companies, the world's most valuable car company today is:
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Two decades ago, professor Ted Levitt wrote a classic Harvard Business Review article titled "The Globalization of Markets." Which of the following statements about the author and the article is accurate?
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Unilever, the Anglo-Dutch consumer products company, at one time had 30 different package designs and 48 different formulations for its Rexona deodorant brand. This is an example of:
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A firm's global marketing strategy addresses which of the following issues?
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According to the Fortune global 500 companies for 2008, the largest corporation based on revenue is:
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A fundamental difference between regular marketing and global marketing is:
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Examples of companies that have successfully pursued global marketing by creating strong global brands include:
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Slumdog Millionaire, a movie which received several awards and an Oscar in 2009 was filmed on a location in and around:
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Based on the total annual units sold in the worldwide market, the leading product category is:
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The former chairman of Nestlé recently told an interviewer: "We are food and beverages. We are not running bicycle shops. Even in food we are not in all fields. There are certain areas we do not touch. Also, we have no soft drinks because I have said we either buy Coca-Cola or we leave it alone." What strategic marketing principle does the chairman's comment emphasize most specifically?
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In a recent book, Daniel Yergin and Joseph Stanislaw wrote "It is the greatest sale in the history of the world. Governments are getting out of businesses by disposing of what amounts to trillions of dollars of assets. Everything is going  from steel plants and phone companies …. to hotels, restaurants, and nightclubs." This is an indication of:
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The highest-ranked German company in the 2008 Fortune Global 500 survey was:
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PepsiCo divested its restaurant divisions. A new company, YUM! Brands, is comprised of Taco Bell, Pizza Hut, and KFC. By spinning off the restaurants, PepsiCo management will be able to concentrate its attention on the beverage and snack foods industries. PepsiCo's actions illustrate the concept of:
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A number of multilateral trade agreements have accelerated the pace of global integration which include:
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When you call United Airlines for reservation on a toll free number and get a response from an operator in Mumbai, this is an example of:
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According to Michael Porter, a global industry is one in which ________ can be achieved by integrating and leveraging operations on a worldwide scale.
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Global localization means that a successful global marketer must have the ability to:
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A company that engages in global marketing:
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Based on the size of the market in U.S. dollars the leading consumer products are:
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Nestlé, Unilever, GlaxoSmithKline, and Royal Philips Electronics can be considered transnational companies on the basis of:
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Japan's giant Matsushita Electric Company achieved scale economies by exporting VCRs, televisions, and other consumer electronics products throughout the world from world-scale factories in Japan. This is an example of the fact that:
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As of 2007 Gap operated 2,692 stores in the United States and more than 450 stores internationally. The company sources most of its clothing from apparel factories in Honduras, the Philippines, India, and other low-wage countries. If Gap would like to open more stores in Japan, primary consideration should include:
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The essence of marketing worldwide is to surpass the competition in creating perceived value which can be represented as:
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Pfizer, Merck, Novartis, and other pharmaceutical companies have little choice but to engage in global marketing since:
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The cell phone divisions of Toshiba, Sharp, and other Japanese companies prospered by focusing on the domestic market. When handset sales in Japan slowed a few years ago, the Japanese companies realized that Nokia, Motorola, and Samsung already dominated key world markets. Atsutoshi Nishida, president of Toshiba, noted, "We were thinking only about Japan. We really missed our chance." This example illustrates:
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Coca-Cola achieved success in Japanese market primarily by:
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