Thursday 22 January 2015

55 Free Test Bank for M Advertising 1st Edition by Arens

It is so hard to get all of marketing concepts for Most of marketing students. This page provides many free online useful quick marketing test bank questions and full answers for Free Test Bank For M Advertising 1st Edition By Arens. If you care about international Marketing without wanting your time too much to remember deeply for your cources that you should check with 55 mutiple choice free online questions below to get full of understanding about this textbook. Moreover, it is 100% free for all your online practice to improve effectively your marketing knowledge then. Please start practice with us right now!
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During the _____ age, manufacturers were principally concerned with production. The primary burden of marketing fell on the wholesalers. They used advertising primarily as an information vehicle. Advertising to the consumer was the job of the retailers and the large mail-order catalog companies.
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Advertising reaches us through various channels of communication referred to as:
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Which of the following statements about advertising is true?
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Which of the following statements best describes how Volney B. Palmer influenced advertising?
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Which of the following is the best example of a service?
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The period in the evolution of advertising that extended from the beginning of recorded history to roughly the start of the nineteenth century was called the:
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_____ has driven the growth of advertising since its earliest beginnings and has made it one of the hallmarks of the free enterprise system.
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Under which situation might advertising not be paid for?
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Which of the following is an example of a good?
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Benjamin Franklin:
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Who is the father of advertising art?
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Which of the following organizations is most likely to benefit from a Public Service Announcement (PSA)?
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_____ is the structured and composed non-personal communication of information, usually paid for and usually persuasive in nature, about products or ideas by identified sponsors through various media.
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_____ is the process of creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
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Which out of the following assumptions of free market economics, suggest that people are acquisitive and always want more—for less?
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The use of taxation and/or regulation to compensate for or eliminate the social cost when the sale or consumption of products may benefit or harm other people who are not involved in the transaction and didn't pay for the product, falls under the assumption of:
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Which of the following statements is true about word-of-mouth advertising?
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As a marketing tool, advertising is used to:
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Since advertising is typically directed to groups of people rather than to individuals, advertising is defined as:
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Of all the business functions, _____ is the only function whose primary role is to bring in revenues.
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During the pre-industrial age, most advertisements took the form of signs with symbols such as a beer tankard indicating a tavern because:
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According to the history of advertising, the _____ made possible the first advertising formats—posters, handbills, signs and newspapers.
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When Mollie buys a box of disposable diapers and June purchases a copy of the Wall Street Journal, both are acting as:
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The 4 Ps of the marketing mix are:
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What did the first ad in English advertise?
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Which of the following ages in the evolution of advertising was characterized by the Chinese inventing paper, Johannes Guttenberg inventing the printing press and the Boston Newsletter beginning to carry advertisements that appealed to American colonists?
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What role did the firm N.W. Ayer & Son play in the history of U.S. advertising?
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