25 Free Test Bank for Marketing Research 2nd Asia Pacific Edition by Zikmund
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Information obtained from marketing research can be used for all the following except:
The research question ‘Which of the two advertising campaigns is more effective?’ is best addressed by conducting:
When McDonald's studies traffic patterns and population density patterns in order to select sites for future restaurants, this is an example of which type of research?
Research conducted to address questions about a specific real-life problem is the essence of:
A company manager is facing declining sales but doesn’t know why. Which type of research design would you recommend to address this problem?
The research question ‘What features do buyers prefer in our product?’ is best addressed by conducting:
A local book publisher would like to investigate possible options to improve the accessibility of their titles to customers. This would involve:
Which type of product research is conducted to determine whether a finished product out-performs its competitors or meets expectations?
ANZ bank monitors its online customer service activities regularly to ensure that its Internet banking caters to its customers’ needs. Which type of research is this an example of?
When Chee-tos snack food conducted research in China to determine which flavours consumers would find appealing, this was an example of which type of research?
Which of the following type of research is conducted to investigate the effectiveness of discounts or coupons?
When Harley-Davidson determines that their typical motorcycle owner has a household income over $50 000, is male, and is about 38 years old, what type of study is this?
The first stage of developing and implementing a marketing strategy involves:
Research that attempts to determine which critical attributes of a product consumers use to perceive its value is an example of which type of research?
Asking consumers what they think about a possible brand name for a new product is an example of which type of research?
Observation technique is most useful when studying:
When a toy company shows different versions of a proposed TV commercial to groups of children and observes which one grabs their attention most, what is this an example of?
The systematic and objective process of generating information to improve marketing decisions is the essence of:
Nokia would like to determine which features are most popular with consumers when buying mobile phones. Which type of research design would you recommend to address this problem?
The initial stage of the research process involves:
When Coles supermarket is attempting to decide where to locate its regional warehouses in order to minimise travel time to its stores, which type of research is this an example of?
Determining the need for marketing research centres on all the following except:
Research that tries to verify a theory or to learn more about a certain concept is the essence of:
A librarian assesses the amount of wear to book bindings to determine which books are most borrowed. This is an example of:
When an organisation is attempting to decide whether to add home delivery to its customer service options, this is an example of which type of research?
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