Monday 19 January 2015

71 Free Test Bank for Marketing Principles 1st Asia Pacific Edition by Pride

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The rising number of incidents of drunk driving in Australia has prompted the Australian government to launch advertising campaigns showcasing what can happen when driving under the influence of alcohol. This calls for activity in which of the following marketing mix variables?
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The Australia Zoo in Queensland is in the business of what?
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To maintain an exchange relationship, buyers must be satisfied with the goods, service, or idea obtained, and sellers must be satisfied with what?
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Red Bull uses Formula 1 racing team and VW Beetles with oversize Red Bull cans strapped to the roofs. This is most likely used primarily as a ________ tool.
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The marketing environment is best described as being:
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Land Rover’s Freelander, for example, combines a SUV with coordinated distribution, promotion and price appropriate for the _______ ______of primarily well-off men and women in their thirties andforties.
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When new products—such as Lyrica, a treatment for fibromyalgia pain—are developed, the companies must develop marketing activities to reach prescribing medical doctors and communicate the products’ benefits and side effects. Thus the marketing concept emphasises that marketing begins and ends with whom?
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Which of the following scenarios involves the distribution element of the marketing mix?
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The Australian airline Jetstar Airways, for example, _______ its domestic flights in Australia to people who want to fly to a destination without having to pay for meals and other things that are not essential to arriving at the destination safely and in good spirit.
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The product variable of the marketing mix can include all of the following except:
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Campbell’s in Australia responded to consumer concerns about their health by introducing a line of reduced sodium soups made with natural sea salt. This illustrates a change in the ___________ for Campbell’s.
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Apple has benefitted from technological advances in distributing songs over the Internet via its iTunes store, rather than establishing brick and mortar venues to sell music. This is an example of which element of the marketing mix?
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The focal point of all marketing activities is:
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Marketing is the process of:
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For an exchange to occur, four conditions must exist: first, two or more individuals, groups, or organisations must participate, and each must possess ‘something of value’ that the other desires; second, the exchange must provide a benefit or satisfaction to both parties; third, each must have confidence in the promise of the ‘something of value’ held by the other; and fourth:
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For an exchange to take place, four conditions must exist. If you go to a Coldplay concert, for example, you go with the expectation of a great show. This is an example of the _____ condition where each party must have confidence in the promise of the ‘something of value’ held by the other.
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A physical product you can touch is a(n):
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Marketers sometimes speak of the “controllable” variables in the practice of marketing. Which of the following is not considered one of the controllable variables?
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The concept of ‘exchange’ is fundamental to the definition of marketing. What is the best description of exchange?
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Those constituents who have a "stake" in some aspect of an organisation's products, operations, markets, industry, and outcomes are known as:
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A target market:
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When Campbell's introduced a line of low-sodium soups in response to customer demand, it was following which one of the following philosophies?
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Marketing mix included four marketing activities except which of the following?
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The forces of the marketing environment include:
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The identified change in consumer behaviour towards online shopping and/or search for information can be described as what force operating in the dynamic marketing environment?
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Marketing efforts are designed to:
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The marketing concept is a philosophy that states that an organisation should try to satisfy customers' needs and also:
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The marketing concept is best defined as:
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The expanded marketing mix includes:
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According to the marketing concept, an organisation should try to:
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The marketing concept focuses on:
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Responding to health concerns from consumers, McDonald’s, for example, revamped their menu to include healthier children’s menu options, such as fruit bags and chicken wraps instead of fries and hamburgers. This is an example of marketing mangers responding to what?
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Marketing managers strive to develop a marketing mix that:
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Which of the following statements about marketing environment forces is not correct?
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Consumers buying products online have dramatically affected the ___________ variable of the marketing mix.
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