Friday 23 January 2015

94 Free Test Bank for Marketing An Introduction 4th Canadian Edition by Armstrong

Someone shared his saying like that “ this life is too short, let’s do everything before too late” . That’s right! We just a limited time to try our best, and no matter if our last result is good or not. Thus, let’s start practicing by lots friendly free marketing textbook test bank questions to help you improve your marketing for your examination from Free Test Bank for Marketing An Introduction 4th Canadian Edition by Armstrong. Because we faced the difficulties as same you when we were students, consequently, we know how to get full of understanding from textbook . Just only practice more and more, it is the best way to remember deeply about background of marketing for passing successfully your exam soon. What is the different between our test bank and the others test bank? that is we always support all you many useful updated information from textbook by the system of quiz free online textbook test bank. Surly, you will be easy to practice and check your answer quicker. Don’t miss all free question at test bank to become professional. Good luck, guys!
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When marketers set low expectations for a market offering, they are most likely to run the risk of which of the following?
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If this is the only marketing management concept adopted, manufacturers can develop to marketing myopia?
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The product concept says that a company should ________.
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________ is the act of obtaining a desired object from someone by offering something in return.
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The ________ steps of the five-step marketing process are about understanding customers, creating customer value, and building strong customer relationships.
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The ________ concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfaction better than competitors do.
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According to management guru Peter Drucker, "The aim of marketing is to ________."
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"Build a better mousetrap and the world will beat a path to your door" reflects the ________ concept.
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Family Dollar stores profitably focusing on buyers who have relatively modest means is an example of ________.
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According to the authors of your text, the ________ concept is a "sense and respond" philosophy rather than a "make and sell" philosophy.
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Consumer research, product development, communication, distribution, pricing, and service are all most accurately described as core ________ activities.
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When backed by buying power, wants become ________.
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The art and science of choosing target markets and building profitable relationships with them is called ________.
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________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.
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________ is the set of benefits a company promises to deliver to its consumers to satisfy their needs.
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Which of the following marketing management concepts is most closely aligned with the philosophy of continuous product improvement and the belief that customers will choose products that offer high quality, performance, and innovative features?
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Which of the following is an accurate description of modern marketing today?
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________ is the set of actual and potential buyers of a product.
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The ________ concept calls for aggressive selling and promotion effort.
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Which of the following reflects the marketing concept philosophy?
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Which of the following is the most likely result of a marketing strategy that attempts to serve all customers?
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A firm that uses the selling concept takes a(n) ________ approach.
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Which of the following marketing management orientations focuses primarily on improving efficiencies along the supply chain?
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________ are human needs as shaped by individual personality and culture.
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In addition to attracting new customers and creating transactions, the goal of marketing is to ________ customers and grow the company's business.
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Which customer question is answered by a company's value proposition?
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Selecting which segments of a population of customers to serve is called ________.
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According to the simple five-step model of the marketing process, a company needs to ________ before designing a customer-driven marketing strategy.
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Which of the following is an example of a type of market offering?
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________ refers to sellers that pay more attention to their own products than to the benefits and experiences produced by these products.
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