95 Free Test Bank for Marketing 5th Canadian Edition by Lamb
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Which of the following orientations to marketing fails to consider whether what the firm produces most efficiently also meets the needs of the marketplace?
Marketing is an organizational function and a set of processes for creating, communicating, and delivering which one of the following to customers?
Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is a marketing management philosophy?
The statement “Marketing should be introduced at the beginning rather than the end of the production cycle and integrated into each phase of the business” is consistent with which orientation?
If the local chapter of the Canadian Diabetes Association (CDA) sponsors a free lifesaving course, city residents will not have to pay to take the class. Why will an exchange take place?
What does achieving a market orientation involve?
Walmart has become the leading discount retailer in Canada and the world by focusing on the customer’s needs and wants. This philosophy is at the heart of which orientation?
In which of the following situations is a firm with a production orientation most likely to survive?
Which orientation assumes that people are resistant to buying products that are not absolutely necessary?
A business is concerned with many day-to-day activities. Some of the most important are the planning and conception of the product or service, its pricing policy, and the distribution strategy. What are these activities part of?
For an exchange to take place, what must happen?
World Wrestling Entertainment (formerly the World Wrestling Federation) is very focused on what its fans want in terms of product licensing and, more importantly, in terms of plot lines and character development. All of the company’s activities are integrated so that no employee ever loses sight of the company’s desire to satisfy its fans. What sort of orientation does World Wrestling Entertainment have?
What must happen in order for exchange to occur?
What does a company do if it has a market orientation and adheres to the marketing concept?
Because organizations that sell unsought products, such as cemetery plots, are marketing products that most people do not want, which sort of orientation might the companies adopt?
If a company uses a sales orientation, what will consumer complaints most likely result in?
A company that sets its goals and strategies based on what the current plant equipment can produce, what products engineering can design, and what the company itself can do best, has which of the following types of orientation?
Which orientation of people will buy more goods and services if aggressive marketing techniques are used?
Why is the concept of exchange important to marketing?
What do the marketing concept and market orientation recognize?
Researchers at PPG Industries spent considerable time, effort, and money developing a bluish windshield that would let in filtered sunlight but block out heat. Little market research was done, but the scientists were convinced that this new product would be significantly better than existing windshields even though they were more expensive and of a different colour than the current models on the market. What type of orientation does PPG most likely have?
What is the definition of marketing?
For many years, Procter & Gamble (P&G) viewed its Ivory soap as just plain old soap—and not as a cleansing product that could provide other benefits as well. When it came to Ivory soap, P&G focused on how well it made the soap and not on what customers wanted from a bar of soap. What sort of orientation did P&G have?
Which of the following statements about a typical sales-oriented business is true?
Lawler Landscaping Company sells all kinds of ornamental plants. Lawler’s management believes that its customers will buy more plants if its salespeople use aggressive marketing techniques because ornamental plants are nonessential items for most homeowners. What type of orientation does Lawler have?
Which of the following is a set of activities used to implement a management orientation that stresses customer satisfaction?
The owner of a company that produces copy paper once said, “People buy whatever copy paper is the cheapest, so I spend my time trying to find ways I can cut my price.” What kind of orientation toward marketing does this owner have?
The idea that people give up something in order to receive something that they would rather have is a key ingredient in marketing. What is this called?
For years, the slogan used in all the advertising done by British Airways was “Putting people first.” In this short phase, what did British Airways capture the idea of?
Firms with which of the following orientations focus on the internal capabilities of the firm rather than on the desires and needs of the marketplace?
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