Wednesday 14 January 2015

35 Free Test Bank for CB 2nd Edition by Babin 

Following many free useful marketing textbook test bank questions and instants answers to improve a full suite of proven learning tools, includeing chapter by chapter study cards, interactive quizzes, and all in convenient package at a valua- based price from Free Test Bank for CB 2nd Edition by Babin. With test bank, you will experience free online sample test bank from real life to help all you pass successfully your exam. Moreover, all test bank questions which are organised to be suitable for your self-study and save ready time to remember deeply. If you are considerable any way to learn, we are proud of test bank that it is more helpful for all you. Let’s try 35 mutiple choice questions below to verify everything please!
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Which discipline focuses on the study of groups of people within a society?
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The field of psychology that focuses on the thoughts, feeling and behaviors that people have as they interact with other people (group behavior) is known as _____.
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_____ refer to direct contacts between the firm and a customer.
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_____ represents the process by which goods, services or ideas are used and transformed into value.
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Which type of research includes tools such as case analyses, clinical interviews, focus group interviews, and other tools in which data are gathered in a relatively unstructured way?
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Offering the same basic product to all customers is which type of business orientation?
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Which of the following is a demographic trend shaping consumer behavior patterns?
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Procter & Gamble sells six different brands of laundry detergent, each with a unique offering for different market segments. Which business orientation does this illustrate?
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The first step in the basic consumption process is _____.
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_____ can be thought of as negative results of consumption.
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Two factors should be considered when trying to understand how important serving customers well should be to any given organization. The first factor is the competitiveness of the marketing environment, and the second is the _____.
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Marketing as a recognized discipline grew out of which two other disciplines?
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Harold is hungry and decides that a hamburger will satisfy him. The hamburger is an example of a(n) _____.
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Obtaining resources from consumers in return for the value they create is a basic tenet of _____, which is a theory explaining why companies succeed or fail.
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The study of human reactions to their environment is known as _____.
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The physical parts of a product are known as _____.
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_____ research addresses questions about consumer behavior using numerical measurement and analysis tools.
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Erin is engaged in research that seeks to explain the inner meanings and motivations associated with purchasing home furnishings. She interprets meaning through the words that consumers use to describe events or through observations of consumers shopping in furniture stores. What type of research is Erin performing?
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The acting out of a decision to give something up in return for something of greater value is known as _____.
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When consumers study consumer behavior, they should come to make better decisions. Which of the following can be helpful in enlightening consumers?
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Charles works in a company that has a culture that embodies the importance of creating value for customers among all employees. Which type of orientation does his company embrace?
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Some marketers offer each individual customer a different product, so each customer is essentially treated as a segment of one. Which way of doing business does this represent?
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What is the difference between qualitative and quantitative research?
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Juan is majoring in a discipline that is often defined as the study of production and consumption. Which of the following best describes Juan’s major?
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_____ can be defined from two different perspectives: human thought and behavior and as a field of study.
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Melanie is a psychologist who studies consumer behavior. She specializes in the intricacies of mental reactions involved in consumer information processing. Which field of psychology is Melanie practicing?
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Which of the following is NOT a discipline in which consumer behavior has roots?
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What is the last step in the basic consumption process?
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Which of the following is based on the belief that firm performance is enhanced through repeat business?
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Which discipline has contributed to consumer behavior research by allowing researchers to interpret the relationships between consumers and the things they purchase, the products they own, and the activities in which they participate?
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Which of the following is NOT a trend shaping the value received by consumers today?
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Which orientation refers to a way of doing business in which the actions and decision making of the institution prioritize consumer value and satisfaction above all other concerns?
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The ultimate hallmark of success for a business is _____.
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_____ involves the multitude of value-producing activities that facilitate exchanges between buyers and sellers.
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Lane Bryant is a women’s clothing store specializing in stylish clothing and flattering fits for plus-sized women. Which business orientation best describes Lane Bryant’s approach?
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