Tuesday 13 January 2015

80 Free Test Bank for MKTG 5th Edition by Lamb

Hey you! Don’t just be worried without any activities for your nearly exam. Let’s start practice with free online textbook marketing test bank questions to improve your marketing to overcome successfully your exam now. Free Test Bank for MKTG 5th Edition by Lamb, which is not an exception. It has been meticulously designed for user convenience and knowledge development. 80 multiple choice questions below turn around basic concepts of sell, but it’s not just that when being geared for not only students of marketing but also ones in the clinical ladder program. Let’s get yourself chance to be professional with test bank now.
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https://testbank123.com/free-test-bank-mktg-5th-edition-lamb.html
Barry collects antique watches and has decided to sell a few of them on eBay. Some of the watches he wants to sell are rare and very valuable. What condition is necessary for an exchange to occur between Barry and a buyer?
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Kellogg’s is offering free DVDs to consumers who collect five official Collection certificates from the back panels of specially marked packages of Kellogg’s cereals and then mail them with the official order form. Within 90 days, these consumers will receive the movie of their choice. A(n) _____ will occur when a movie fan mails in his or her certificates for a movie.
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Which marketing management philosophy focuses on the question, “What do customers want and need?”
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Which marketing management philosophy assumes that a sale does not depend on an aggressive sales force but rather on a customer’s decision to purchase a product?
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Minor League Baseball (MiLB) suffers from sluggish attendance. To attract more fans to MiLB games, owners often resort to gimmicks––free hot dog nights, events designed to get into the Guinness World Records, and celebrity visits. Since baseball fans are seldom asked what would make them want to attend more games, this suggests most MiLB teams do not have a(n) _____ orientation.
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The American Marketing Association’s definition of marketing:
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_____ is a set of activities used to implement a management orientation that stresses customer satisfaction.
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Which marketing management philosophy is often adopted by organizations that sell unsought products such as life insurance, retirement plans, and preplanned funeral services?
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The marketing concept stresses that the social and economic justification for an organization’s existence is the satisfaction of customer needs and wants while:
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Firms with a _____ orientation focus on the internal capabilities of the firm rather than on the desires and needs of the marketplace.
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Which of the following occurs when people give up something in order to receive something they would rather have?
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Colorado Silversmith creates and markets silver and turquoise jewelry, which it sells to retailers in the western United States. The company’s management believes its retail customers will stock more jewelry if its salespeople use aggressive marketing techniques, so the company provides strong incentives for salespeople and promotional allowances to resellers to get distribution for its jewelry. The company has a _____ orientation.
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If a company uses a sales orientation, consumer complaints would most likely result in:
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Which marketing management philosophy focuses on the question, “How can we sell more aggressively?”
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Companies that rely on the marketing concept and that have implemented a market orientation strategy recognize that:
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SAP, the world’s largest business software company, has pledged to put the “customer at the center” of their universe. SAP has captured the idea of:
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One facet of marketing is that it is:
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A business is concerned with many day-to-day activities. Some of the most important of these activities are the planning and development of a product, its ability to communicate value, its pricing policy, and the distribution strategy. These activities are all a part of:
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A firm that adopts a(n) _____ orientation to marketing will fail to consider whether what the firm produces most efficiently also meets the needs of the marketplace.
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The _____ orientation assumes people will buy more if aggressive selling techniques are used.
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Which marketing management philosophy focuses on the question, “What can we make or do best?”
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A company adhering to the marketing concept will likely take which of the following steps if it learned that its customers were dissatisfied with its product?
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A newspaper ad for a hospital that states, “We have the most modern delivery rooms and state-of-the art medical equipment,” is an indication of which marketing management philosophy?
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Toyota found that consumers wanted cars to last longer and be more environmentally friendly. GM, however, enjoyed being the top U.S. car producer and focused more on how many cars and trucks it could manufacture, not on what customers wanted from a vehicle. GM had more of a _____ orientation.
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A company that has a market orientation and adheres to the marketing concept does NOT:
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Indonesian logging companies harvest the rain forests for timber and assume that a market exists for their products. The typical Indonesian logging company has a(n) _____ orientation.
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A firm with a production orientation is most likely to survive if:
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All of the following are necessary for exchange to occur EXCEPT:
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All of the following are marketing management philosophies EXCEPT:
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The concept of exchange is important to marketing because:
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The marketing concept involves:
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A company that sets its goals and strategies based on what its current equipment can produce, what products engineering can design, and what the company itself can do best, has a(n) _____ orientation.
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Fujifilm Computer Products has improved the efficiency and productivity of its plant, which manufactures printing technology. For the new fiscal year, the company projects a production increase of 25 percent. It has instructed its sales force to aggressively distribute and promote its printers. The CEO is sure the market will absorb more product if the sales force is determined and assertive. Fujifilm appears to have a _____ orientation.
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Which marketing orientation assumes people will buy more goods and services if aggressive marketing techniques are used?
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For an exchange to take place:
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