Wednesday 14 January 2015

71 Free Test Bank for Foundations of Marketing 4th Edition by Pride

While your exam is coming soon that you are really stress and do not know what you have directly to learn now. We faced difficulties as like you when we were students. We are here, however, to support all you the better way to improve effectively your back ground of marketing for passing successfully your exam with a lot of free online foundations of marketing textbook test bank. An the other hand, Free Test Bank for Foundations of Marketing 4th Edition by Pride which provides comprehensive coverage in a consolidated format, and covers topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional time as to tie to textbook closely. You will get easily full of contents without taking your time too much. Please enjoy in testing by 71 mutiple choice questions below to become professional with test bank right now!
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StarKist Tuna announced a dolphin-safe policy and stopped buying tuna from fishing vessels that net dolphins. This decision indicates a response to concerns about
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Consumers buying products online have dramatically affected the ___________ variable of the marketing mix.
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The marketing concept is a philosophy that states that an organization should try to satisfy customers' needs and also
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Marketing is the process of
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The marketing concept focuses on
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Those constituents who have a "stake" in some aspect of an organization's products, operations, markets, industry, and outcomes are known as
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Which of the following scenarios involves the distribution element of the marketing mix?
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SunnyD is aimed at mothers with children under age twelve. These mothers represent SunnyD’s
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Marketing efforts are designed to
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When DuPont develops new carpet fibers that are highly stain-resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables?
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Which of the following organizations is the best example of a service marketer?
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The product variable of the marketing mix can include all of the following except
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Boca Burger’s website features information about products, recipes, and nutrional values, but customers cannot actually purchase products from the website. This website is most likely used primarily as a ________ tool.
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According to the marketing concept, an organization should try to
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Mothers Against Drunk Driving (MADD) is a group that works to change attitudes and laws about driving under the influence of alcohol. MADD primarily markets __________.
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Which of the following is essentially an uncontrollable factor in developing a marketing mix?
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Coca-Cola is aiming its Diet Coke Plus (with vitamins and minerals) at health-conscious customers. These health-conscious customers represent Coke’s
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The forces of the marketing environment include
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The focal point of all marketing activities is
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The concept of “exchange” is fundamental to the definition of marketing. What is the best description of exchange?
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Mark goes to a vending machine, deposits $1.00, and receives a Mountain Dew. Which one of the following aspects of the definition of marketing is illustrated here?
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A marketing manager for a small computer manufacturer is analyzing the potential effects of political, legal, sociocultural, and economic forces on the firm's operations. The marketing manager is examining the ___________ that influence(s) the firm's strategy.
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When Yoplait, a producer of dairy products, delayed the introduction of its new yogurt smoothies in order to modify the package, its scheduled magazine advertisements announcing the new product needed to be revised. In this case, a change in the ___________ variable caused changes in the ___________ variable of the marketing mix.
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Marketers sometimes speak of the “controllable” variables in the practice of marketing. Which of the following is not considered one of the controllable variables?
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A physical product you can touch is a(n)
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Which of the following statements about marketing environment forces is not correct?
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A change in the minimum drinking age in any given state illustrates a change in the ___________ for Miller Brewing.
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The marketing concept is best defined as
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Marketing managers strive to develop a marketing mix that
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A target market
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Marketing facilitates exchange relationships between buyers and sellers. What is marketing's intended outcome for this relationship?
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The marketing environment is best described as being
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For an exchange to occur, four conditions must exist: first, two or more individuals, groups, or organizations must participate, and each must possess “something of value” that the other desires; second, the exchange must provide a benefit or satisfaction to both parties; third, each must have confidence in the promise of the “something of value” held by the other; and fourth,
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