Wednesday 25 February 2015

91 Free Test Bank for Marketing Management Knowledge and Skills 10th Edition by Peter 

Hello! Maybe it is the first time you visit here to practice your marketing knowledge for passing your exam or maybe you have visited here a lot of time to improve effectively your knowledge. Warmly welcome to you always, we always up-to-date a lot of free online marketing textbook test bank questions everyday to support what you need for your exam. In this article, we offer 91 Free Test Bank for Marketing Management Knowledge and Skills 10th Edition by Peter to you can practice lots real examples in the life and information included in textbook to help you pass your exam. Of course, all online practices are 100% free for you. Let’s enjoy us to discover that at 91 multiple choice questions below to become professional in your examination soon. There are a lot of free test bank quize questions that don’t miss any questions at our site because it’s maybe helpful for your final exam. Good luck!
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Which type of marketing would involve strategies to elect a political candidate?
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Over three-quarters of the 100 largest U.S. corporations of 70 years ago have fallen from the list because
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Organizations expand into new products, new markets and even new industries. In this process, the organization’s original purpose may become irrelevant. In these circumstances the organization can be best described as a
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The guidelines for executing a marketing philosophy includes all of the following EXCEPT
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_____ includes all the activities that lead to the development of a clear organizational mission, organizational objectives, and appropriate strategies to achieve those objectives.
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Fifteen years ago Frank and Emily Frazer started the Vidalia Onion Store for the purpose of sharing the taste of sweet Vidalia onions with the world. In recent years, the couple has added other Georgia products, such as peanuts, peaches and pecans to its inventory, without changing the business’s name or its mission. The store can now be described as a
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All of the following are key elements that the management must take into account while developing a statement of mission, EXCEPT
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Which of the following statements about a mission statement is true?
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The true mission of a company is to provide value for three key constituencies, namely
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The core things that an organization does well are known as its
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When the mission statement of an organization is focused on markets rather than products, it means that the mission statement
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The Steakhouse is a restaurant selling steaks. Its mission statement was to provide its customers with the world’s best steaks. Changes in consumer tastes resulted in fewer customers for the steakhouse. The company had to venture into new and different markets to maintain profitability. These new conditions and a redundant mission statement would make the steakhouse a(n)
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Candela Company’s goal is to sell 500 theatre lighting systems every year. What can one conclude from this objective?
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Ecolon is a major manufacturer of wind turbines and related equipment, and is also a leader in turbine installations and maintenance. In large organizations such as this, the marketing plans of individual departments are usually guided by
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Focusing on building long-term _____ where the initial sale is viewed as the beginning step and not as the end goal, is the crux of the marketing concept.
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The mission statement, or purpose, of an organization is the description of its reason for
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Which of the following is NOT a basic question an organization must answer when examining and restating its mission?
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Identify the type of marketing which is designed to attract donors, members, participants or volunteers.
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Zest sports, manufactures sports goods. They introduce a new product targeted at children between ages 7 and 10. The marketing team envisions an entirely new marketing strategy for its sport goods. This is an example of which type of marketing?
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Midas Corporation is a sporting goods manufacturer. Most of its energies and resources are devoted to one line of sporting shoes that has been a reasonable hit in the past. The company is exhibiting
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Which of the following observations is true?
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The purpose of the marketing concept is to rivet the attention of marketing managers on serving broad classes of
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Effective marketing requires that _____ come first in organizational decision making.
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Marketing managers can satisfy customers more efficiently in the present than anticipate changes in customer needs in the future. Which of the following best explains this statement?
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The organization’s _____ dictates the opportunities, constraints and threats that must be identified before a mission statement is developed.
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_____, if performed successfully, plays a key role in achieving an equilibrium between the short and the long term by balancing acceptable financial performance with preparation for inevitable changes in markets, technology, and competition, as well as in economic and political arenas.
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Riviera is a relatively new company that mines and crushes slate for use as mulch in gardens. The managers of the company reviewed its short history, took into account the organization’s environment, and identified its distinctive competencies. What are the managers at Riviera trying to accomplish?
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The organization's environment provides the resources that sustain the organization. In exchange for these resources, the organization must supply the environment with
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An organization seeking to make a profit by serving the needs of customer groups is focusing on
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The mission statement of a company should have a(n)
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The organization’s mission, objectives, strategies, and its portfolio plan are the four major components of its
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The customer will be more satisfied and the firm will be more profitable when
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40 Free Test Bank for Marketing Management A Strategic Decision Making Approach 7th Edition by Mullins

If you are considering how to learn effectively for passing your final exam, you want to gain an excellent result and become professional in your this exam. But you also want to improve your marketing management for your career in the future. Here’s 40 Free Test Bank for Marketing Management A Strategic Decision Making Approach 7th Edition by Mullins multiple choice to help you complete those. Enjoy us at test bank that you will have opportunities to practice examples in the real life and you can memorize information included in this textbook. Especially, the variety of free online marketing textbook test bank questions and full answers are available that you don’t need to waste too much your time or your money for textbook. Let’s start 40 multiple choice questions below to discover your surprising result and prepare well for your exam. Have a good time! :)
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“Individuals and organizations who are interested and willing to buy a particular product to obtain benefits that will satisfy a specific need or want, and who have the resources to engage in such a transaction” is the definition of a(n):
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When PepsiCo attempts to define which products, promotions, prices, and distribution arrangements to include in its snacks food line, what type of strategy is it pursuing?
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Dell Computer’s reliance on the Internet to attract customers and process orders together with a flexible manufacturing system that produces computers to order and minimizes finished inventories, and Canon’s reliance on its own factories, salesforce, and distribution facilities to produce and market its copiers and printers are examples of a:
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The primary advantage to direct distribution for a firm like Dell computers is:
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Those who buy goods and services for their own personal use or the use of others in their immediate household are:
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Advertising, personal selling, point-of-purchase displays, and publicity are related to which element of the marketing mix?
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When a buyer purchases a new Fiat Punto and the purchase price includes free parts and labor on repairs that occur within the first three years or 36,000 miles, whichever comes first, what aspect of the product does this component represent?
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Groups of institutions, or middlemen, that distribute goods are known as:
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Haier, the rapidly growing Chinese manufacturer of washing machines discussed in the text, modifies its product designs and marketing programs to the needs of customers in Saudi Arabia. The company is:
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What type of decision is reflected in an organization’s business-level strategy?
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What type of strategy states the company’s mission and its strengths and policies for growth?
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A gap between a person’s actual and desired state on some physical or psychological dimension is a(n):
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The desire to drink a Coke instead of orange juice is an example of a(n):
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When the total market for a given product category is fragmented into several groups of people having relatively homogeneous needs, wants, and sought after benefits, these groups are termed:
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A manufacturer’s representative for General Electric is an example of which type of “middleman?”
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Those who sell goods and services directly to final consumers for their personal, nonbusiness use are:
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Factors not created by marketers or other social forces, but flowing from basic biological and psychological human makeup, are:
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Quality, features, style, options, brand name, packaging, guarantees and warranties, and service are related to which element of the marketing mix?
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The utilization of marketing approaches by hospitals, theaters, universities and nonprofit organizations:
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In addition to being provided with physical objects, people’s needs may be satisfied in a less tangible form through:
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When the market is sufficiently homogeneous, a company can practice marketing approaches that are:
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When a non-profit organization, like a university, purchases copying paper for its photocopying machines, what is it purchasing?
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For some brand loyal customers what does wearing Levi’s 501 jeans provide that other jeans cannot?
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Because manufacturers and their agents can perform exchange activities at a lower cost than individual consumers, we say that they have achieved:
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Studies have shown that, if their complaints were handled satisfactorily, ____ percent of those who complain would do business with the same company again.
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What factor has changed in the past 10 years that has made the customer service function far more important to the firm’s financial success?
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“The process of analyzing, planning, implementing, coordinating, and controlling programs involving the conception, pricing, promotion, and distribution of products, services, and ideas designed to create and maintain beneficial exchanges with target markets for the purpose of achieving organizational objectives” is a definition of:
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When a company is attempting to determine what markets to target their product towards as part of its strategic marketing planning activities, which of the following is it attempting to define?
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Which aspect of the marketing management process does environmental and competitor analysis represent?
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_____ is the combination of controllable marketing variables that a manager uses to carry out a marketing strategy.
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Analyzing the 4Cs is necessary to provide the foundation for a good strategic marketing plan. Which of the following is NOT one among them?
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In developed countries, approximately what percentage of the retail price of consumer products consists of the costs of marketing and distribution of these products?
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When a company is attempting to differentiate its products to distinguish them from competitors’ products, in which aspect of strategic management planning is the company engaged?
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What is the focus of marketing management?
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When people buy products to satisfy their wants and needs, instead of buying the products per se, they are buying:
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“A social process involving the activities necessary to enable individuals and organizations to obtain what they need and want through exchanges with others” is a definition of:
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The most important characteristic of marketing as a business function is its focus on:
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When a consumer purchases a product at a convenient location and when she is ready to use the product, we say that the product has achieved _________ utility and _________ utility, respectively.
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Those who buy goods and services for resale, as inputs to production of other goods or services, or for use in the day-to-day operations of the organization are:
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A society cannot reap the full benefits of specialization until it develops the means to facilitate:
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