Tuesday, 10 February 2015

215 Free Test Bank for Marketing 11th Edition by Kerin 

It is sure that you will be really into testing with many free effective useful online marketing test bank questions and full answers to get all of contents for this text book inFree Test Bank for Marketing 11th Edition by Kerin. With this test bank, you will be able to anticipate the type of the questions that will appear in your exam, improve your studying and also get a better grade, get prepared for your examination questions, and save your time. There are 215 mutiple choice quick questions below to support firstly for all you. Don’t miss all of test bank about marketing to be professional then.
Please click the link below to get full questions and answers:
https://testbank123.com/free-test-bank-marketing-11th-edition-kerin.html
If other companies applied the same strategy David Windorski used at 3M, they would most likely
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The common factor among an organization’s chairman of the board, stockholders, suppliers, laborers, customers, and society at large is that
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The Terrafugia Transition is a 19-foot, two-seater road-drivable, light-sport aircraft with an anticipated price of $250,000. The most likely prospective customers for this flying car would include
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To serve both buyers and sellers, marketing seeks to discover and __________ the needs and wants of prospective customers.
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Which of the following statements about marketing departments is most accurate?
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The __________ department of an organization is responsible for facilitating relationships, partnerships, and alliances with the organization’s customers, shareholders, suppliers, and other organizations.
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Whether an individual is buying for personal or household use, or an organization is buying for its own use or for resale, the individual or organization would be considered
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Four factors are required for marketing to occur: (1) two or more parties (individuals or organizations) with unsatisfied needs; (2) a desire and ability on their part to be satisfied; (3) a way for the parties to communicate; and (4) __________.
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A church put advertisements in its weekly bulletins to encourage its members to participate in the services by telling a brief, positive story about how fellow members have helped them during times of need. Jack volunteered and shared his story during a service. Afterwards, he felt joyous. Was this an exchange in a marketing sense?
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Four factors are required for marketing to occur: (1) two or more parties (individuals or organizations) with unsatisfied needs; (2) a desire and ability on their part to be satisfied; (3) __________; and (4) something to exchange.
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A local college of business offers an outstanding graduate business school education program. Cali pays the tuition to attend and earns her MBA with a concentration in marketing management. Upon graduating, she is offered a high paying, fulfilling position. Was this a marketing exchange?
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Which of the following conditions is necessary for marketing to occur?
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Marketing refers to
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Four factors are required for marketing to occur: (1) __________; (2) a desire and ability on their part to be satisfied; (3) a way for the parties to communicate; and (4) something to exchange.
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Marketing seeks to discover the needs and wants of prospective customers and satisfy them. Essential to this process is the idea of exchange, which refers to
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Which of the following statements about marketing is most accurate?
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The activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large is referred to as __________.
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A student wants to buy a smartphone so she can share pictures with her friends. An insurance claims adjuster wants to buy a smartphone to document accidents (take pictures, write a report, etc.). If they both purchase the same model smartphone, such as an iPhone 4S, which statement is most accurate?
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Mark Zuckerberg is a co-founder of the social networking website called __________.
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All of the following are departments in a typical organization EXCEPT:
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More than half of all new businesses fail within __________ years of their launch.
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All of the following are true about marketing EXCEPT:
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The American Red Cross created a series of advertisements to encourage people to donate blood. After viewing an ad, Amanda went to the local Red Cross office and donated a pint of her blood. Amanda returned home feeling happy that she had performed a good deed. Was this an exchange in a marketing sense?
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The combined American Marketing Association’s 2004/2007 definitions of marketing used in the textbook defines marketing as
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Four factors are required for marketing to occur: (1) two or more parties (individuals or organizations) with unsatisfied needs; (2) __________; (3) a way for the parties to communicate; and (4) something to exchange.
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Which of the following statements about stakeholders is most accurate?
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An inventor for 3M, David Windorski questioned dozens of students about how they study. They told him
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A business student is preparing for the Graduate Management Admission Test (GMAT) so he can get into a good graduate business school. He knows that any money he spends on a tutor will be well worth it if he can improve his scores. He’s heard that there is a great tutor in his local community but has no idea who she is. What is the next logical step in order for marketing to occur?
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How much time does 3M allow their inventors for the purpose of doing initially unfunded research?
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Initially, Facebook targeted which market segment of consumers?
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To serve both buyers and sellers, marketing seeks to __________ and satisfy the needs and wants of prospective customers.
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For marketing to occur, there must be two or more parties with unsatisfied needs. Cadbury Beverages, Inc. has begun distributing Country Time lemonade through supermarkets at a price comparable to that of soft drinks. The most likely “second” party needed for marketing to occur would be
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All of the following are environmental forces EXCEPT:
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The marketing department of an organization is responsible for facilitating __________.
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The trade of things of value between buyer and seller so that each is better off after the trade is referred to as __________.
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In marketing, the idea of exchange refers to
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Mizuno designs and sells high quality baseball gloves. Who benefits the LEAST from the firm’s marketing activities for its gloves?
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__________ of all new businesses fail within five years of their launch.
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Which of the following statements about marketing activities is most accurate?
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Marketing refers to
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