29 Free Test Bank for Services Marketing Integrating Customer Focus Across the Firm 5th Edition by Zeithaml
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Due to the _____ characteristic of services, customers can affect the transaction and how others perceive the transaction.
In addition to the elements of the traditional marketing mix, the expanded mix for services includes:
Which of the following is a marketing implication that results from the perishability of services?
In the simplest terms, _____ are deeds, processes and performances.
Andreason Removal Company removes asbestos from old houses and buildings. Which of the following is an example of the people element of services marketing mix?
_____ is a key determinant of whether a product offering should be classified as a product or a service.
Which of the following is NOT an element of the traditional marketing mix?
Which of the following trends has directly influenced the development of services marketing concepts and strategies?
Which of the following statements about how technology has positively influenced service is true?
Which of the following statements has been suggested as a plausible explanation for the customer perception that service quality is declining?
An attorney who charges a client for a missed appointment is taking into account the _____ characteristic of services.
Which of the following is an intangible component of a car repair shop?
Because of the _____ of services, service producers find themselves playing a role as part of the product itself and an essential ingredient in the service experience for the consumer.
Which of the following is an example of the people element of an airline company's services marketing mix?
Which of the following statements has been suggested as a plausible explanation for the customer perception that service quality is declining?
Which of the following statements describes a marketing implication that results from the intangibility of services?
When Heather goes to the local gym, she has a personal trainer who helps make sure she is using the equipment correctly. The personal trainer is an example of a(n):
Which of the following statements describes how consumers and employees are responding to technology-based services?
Which of the following is an example of a tangible component provided by a hotel?
Which of the following is NOT an example of a service business?
The characteristic of a service that refers to differences in employees' performances is:
Which of the following statements about services is true?
The most basic and universally cited, difference between goods and services is:
Which of the following is a marketing implication that results from the heterogeneity of services?
Two roommates both registered for an introduction to business class. At midterm, one roommate found his instructor so boring that he was thinking of changing his major to history. The other roommate had a charismatic teacher and looked forward to going to class. This heterogeneity of instruction demonstrates:
The maintenance contract offered by Sears on its Kenmore refrigerators, dishwashers and microwaves is an example of a(n) _______.
Which of the following statements describes a marketing implication that results from the simultaneous production and consumption of services?
The characteristic of a service that means that it cannot be seen, felt, tasted or touched is:
_____ refers to the fact that services cannot be saved, stored, resold or returned.
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