Monday, 2 February 2015

53 Free Test Bank for Contemporary Advertising and Integrated Marketing Communications 14th Edition by Arens

We also faced similar difficulties when we were students, and we understand how you feel. But now, with the Test Bank, you will be able to anticipate the type of the questions that will appear in your exam, reduce the hassle and stress of your student life, improve your studying and also get a better grade, get prepared for examination questions, and save you time and help you understand the material. For sure that you will be interested in testing by many free useful online marketing test bank questions and instant answers from Free Test Bank For Contemporary Advertising And Integrated Marketing Communications 14th Edition By Arens to get full of understanding in this book for your course by 53 mutiple choice questions and full answers with us right now!
Please click this link below to get full questions and answers:
https://testbank123.com/free-test-bank-contemporary-advertising-integrated-marketing-communications-14th-edition-arens.html
_____ messages often have the least impact because they are seen as self-serving.
  •  
  •  
  •  
  •  
  •  
The _____, who are addressed by the ad’s spokesperson, are not real.
  •  
  •  
  •  
  •  
  •  
A real or imaginary spokesperson who lends some voice or tone to the ad within the text of the ad is known as a(n) _____.
  •  
  •  
  •  
  •  
  •  
_____ tends to appear in specialized trade publications or professional journals, in direct-mail pieces sent to businesses, or in trade shows.
  •  
  •  
  •  
  •  
  •  
A restaurant owner, who, in a magazine, came across an ad for an international trade show for people in the hospitality business, decided to request for further information on the show together with a registration form. In the context of advertising, this is a form of _____.
  •  
  •  
  •  
  •  
  •  
The hundreds of other commercial and noncommercial messages a sponsor’s advertising message must compete with every day is known as _____.
  •  
  •  
  •  
  •  
  •  
A firm’s advertising is always aimed at a particular segment of the population referred to as the _____.
  •  
  •  
  •  
  •  
  •  
Retailers that sell within one small trading area typically use _____ advertising often placed in direct mail.
  •  
  •  
  •  
  •  
  •  
_____ is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
  •  
  •  
  •  
  •  
  •  
_____ advertising is aimed at people who buy the product for their own or someone else’s use.
  •  
  •  
  •  
  •  
  •  
A(n) _____ is one in which the salesperson or company contacts customers from time to time with suggestions about improved product use or helpful new products.
  •  
  •  
  •  
  •  
  •  
A firm’s marketing activities are always aimed at a particular segment of the population called the _____.
  •  
  •  
  •  
  •  
  •  
Which of the following types of advertising is considered good at creating awareness and credibility for a business firm at relatively low cost?
  •  
  •  
  •  
  •  
  •  
In a(n) _____, a salesperson sells products and encourages customers to call if they encounter any problems.
  •  
  •  
  •  
  •  
  •  
The _____ are the gatekeepers who decide if the ad will run or not.
  •  
  •  
  •  
  •  
  •  
When a company sells a product but does not follow up in any way is a(n) _____ relationship.
  •  
  •  
  •  
  •  
  •  
_____ is creating, maintaining, and enhancing long-term bonds with customers and other stakeholders that result in exchanges of information and other things of mutual value.
  •  
  •  
  •  
  •  
  •  
An ad promoting a company’s mission or philosophy is called _____.
  •  
  •  
  •  
  •  
  •  
In a(n) _____, the salesperson phones customers shortly after the sale to check whether the product meets expectations and asks for product improvement suggestions and any specific disappointments.
  •  
  •  
  •  
  •  
  •  
In 2002, a Swedish home electrical appliance manufacturer decided to use the same advertising message wherever it advertised around the world. In other words, the company decided to use _____.
  •  
  •  
  •  
  •  
  •  
Which of the following is true about a company's stakeholders?
  •  
  •  
  •  
  •  
  •  
A direct-mail ad exemplifies _____.
  •  
  •  
  •  
  •  
  •  
In order to convey the benefits of sponsorship to a potential sponsor, a rodeo show would most likely use _____. This enables the marketer to answer the prospect's questions on the spot.
  •  
  •  
  •  
  •  
  •  
_____ is the structured and composed nonpersonal communication of information, usually paid for and usually persuasive in nature, about products by identified sponsors through various media.
  •  
  •  
  •  
  •  
  •  
Some products are publicized using _____, in which an ad claims the product is equal in quality to higher priced brands.
  •  
  •  
  •  
  •  
  •  
The company that is advertising a product or idea is known as the _____.
  •  
  •  
  •  
  •  
  •  
Which of the following is the most likely to be the potential target market for a clothes manufacturer who is licensed by a wrestling entertainment company to make Halloween costumes based on characters seen in its matches?
  •  
  •  
  •  
  •  
  •  
To succeed, companies must focus on managing loyalty among carefully chosen customers and stakeholders because:
  •  
  •  
  •  
  •  
  •  
When a company deliberately coordinates and integrates messages from a variety of sources about its products or brands, it is practicing _____.
  •  
  •  
  •  
  •  
  •  
A car dealer's advertisement inviting people for a test drive is an example of the use of _____.
  •  
  •  
  •  
  •  
  •  
According to the integration triangle, which of the following are "confirm" messages?
  •  
  •  
  •  
  •  
  •  
In _____, a third-person persona tells a story about others to an imagined audience.
  •  
  •  
  •  
  •  
  •  
According to the integration triangle, which of the following are "do" messages?
  •  
  •  
  •  
  •  
  •  
A brochure about a ceiling fan, a pamphlet of recipes from the producers of cranberry juice products, and instructions that come with telephone systems are examples of _____.
  •  
  •  
  •  
  •  
  •  
_____ is used around the world by governments and nonprofit organizations to seek donations, volunteer support, or changes in consumer behavior.
  •  
  •  
  •  
  •  
  •  
According to Nowak and Phelps, which of the following tactics does the IMC approach focus on?
  •  
  •  
  •  
  •  
  •  
At the reception of a hotel, Tom came across a brochure on the hotel's multi-cuisine restaurant. Which of the following has the hotel used to disseminate information about one of its services?
  •  
  •  
  •  
  •  
  •  
According to the integration triangle, which of the following are "say" messages ?
  •  
  •  
  •  
  •  
  •  
Which of the following refer to traditional promotional messages?
  •  
  •  
  •  
  •  
  •  
In a(n) _____, the company works continuously with customers (and other stakeholders) to discover ways to deliver better value.
  •  
  •  
  •  
  •  
  •  
Which of the following is the principal benefit of IMC?
  •  
  •  
  •  
  •  
  •  
The type of advertising published in psychiatry journals aimed at practicing psychiatrists is referred to as _____.
  •  
  •  
  •  
  •  
  •  
Companies aim _____ at resellers to obtain greater distribution of their products.
  •  
  •  
  •  
  •  
  •  
Advertising targeted at pet-care stores to increase the distribution of pet food is an example of _____.
  •  
  •  
  •  
  •  
  •  
Companies that commit to relationship marketing are generally trying to:
  •  
  •  
  •  
  •  
  •  
A horse stable operator comes across an ad for a worming medicine in the local newspaper. He decides to call the toll-free number provided in the ad to see if the company can deliver 40 doses of its worming medicine before Saturday morning. In the context of the advertising, this is a form of _____.
  •  
  •  
  •  
  •  
  •  
A company’s first market should always be its _____.
  •  
  •  
  •  
  •  
  •  
Of all the business functions, _____ is the only one whose primary role is to bring in revenue.
  •  
  •  
  •  
  •  
  •  
A TV ad for a soft drink falls under the category of _____ advertising.
  •  
  •  
  •  
  •  
  •  
The drawback to personal selling is _____.
  •  
  •  
  •  
  •  
  •  
Ensuring the various marketing mix elements such as advertising direct-response, sales promotions, and the like, work together is referred to as _____.
  •  
  •  
  •  
  •  
  •  
Fresh Zone is a supermarket based in New York that has branches in two other states, Ohio and Illinois. It uses _____, in which ads are placed in the local media or territorial editions of the national media.
  •  
  •  
  •  
  •  
  •  
The primary benefit of focusing on relationships is:
  •  
  •  
  •  
  •  
  •  
Posted by at
Labels:

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)