89 Free Test Bank for ABCs of Relationship Selling through Service 11th Edition by Futrell
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Which element of the marketing mix is being discussed when the salesperson participates in a trade show?
According to the Golden Rule of Personal Selling, an effective salesperson:
The _____ is a business philosophy that says the customers' want-satisfaction is the economic and social justification for a firm's existence.
Identify the correct statement about the importance of salespeople and selling.
Which of the following terms describes a bundle of tangible and intangible attributes, including packaging, color, brand and even the reputation of the seller?
Promotional allowances are an element of this marketing mix.
Nancy Henderson is a saleswoman for a manufacturer of small kitchen appliances. She does not directly solicit orders. Her primary duties involve promotional activities and introducing new products to her employer's indirect customers. She spends much of her time demonstrating appliances at various retail stores. Nancy would be classified as a(n):
All of the following fall under the term "product" in the marketing mix EXCEPT:
Sales jobs are classified according to the type of product sold and:
A person may choose a sales career because he/she desires:
Which of the following falls in the category, "place" in the marketing mix?
According to the text, the traditional definition of personal selling includes all of the following EXCEPT:
According to the _____, salespeople should unselfishly treat others as they would like to be treated.
A salesperson who adheres to the Golden Rule of Personal Selling:
Another name for a salesperson is a(n):
According to the text, a new and more appropriate definition of personal selling:
Which of the following statements about selling is true?
Which of the following falls within the definition of "place"?
Donna Carter goes from house-to-house in her neighborhood taking orders for Pampered Chef kitchen products. These sales that she makes face-to-face to consumers who will use the products themselves are examples of:
Which of the following statements about products, goods, and services is true?
The person behind the counter at the movie theater who asks you what movie you wish to see, takes your money and hands you your ticket, would be classed as a(n):
_____ is defined as the personal communication of information to persuade a prospective customer to buy something that satisfies his/her needs.
Selling occurs in all of the following instances EXCEPT:
The person who phoned Howard last night to ask him if he might be interested in adding HBO and Cinemax to his current television cable system would be classified as a(n):
According to Gallup, which of the following was rated the lowest-rated job category based on perceived honesty and ethical standards from 1977 to 2001?
Personal selling:
A newer definition of _____ defines it as the personal communication of information to unselfishly persuade a prospective customer to buy something that satisfies that individual's needs.
Joseph is a salesperson for a wholesale meat company. It would NOT be part of his job to sell meat to:
In which of the following situations is the individual not actively engaged in selling?
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