Thursday, 12 February 2015

91 Free Test Bank for Principles of Marketing 14th Edition by Kotler

The system of various free online marketing textbook test bank quiz questions and full answers to help students of marketing who can practice easily from Free Test Bank for Principles of Marketing 14th Edition by Kotler. All textbook test bank questions cover principles of marketing, after practicing this test that you can remember deeply information included in textbook to pass your final examination. Especially, it is free for your online practice and save your time by the system of quiz questions that you get immediately instant answers as soon as your submit. If you are a smart user that I don’t want to say so much, let’s discover 91 multiple choice questions below to become professional now!
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https://testbank123.com/free-test-bank-principles-marketing-14th-edition-kotler.html
Which marketing orientation calls for aggressive promotional efforts and focuses on generating transactions to obtain profitable sales?
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All of the following are accurate descriptions of modern marketing EXCEPT which one?
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"Build a better mousetrap and the world will beat a path to your door" reflects the ________ concept.
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A(n) ________ is the set of actual and potential buyers of a product.
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The product concept says that a company should do which of the following?
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Which of the following refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs?
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When backed by buying power, wants become ________.
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________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation and exchange.
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Which of the following is the set of benefits a company promises to deliver to customers to satisfy their needs?
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Selecting which segments of a population of customers to serve is called ________.
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When marketers set low expectations for a market offering, the biggest risk they run is ________.
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________ is the act of obtaining a desired object from someone by offering something in return.
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The art and science of choosing target markets and building profitable relationships with them is called ________.
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According to the production concept, consumers will favor products that are ________ and ________.
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A firm that uses the selling concept takes a(n) ________ approach.
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________ are human needs as shaped by individual personality and culture.
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Which steps of the five-step marketing process are about understanding customers, creating customer value, and building strong customer relationships?
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Which of the following marketing management orientations focuses primarily on improving efficiencies along the supply chain?
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A(n) ________ is some combination of products, services, information, or experiences offered to consumers to satisfy a need or want.
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Which of the following marketing management concepts is most likely to lead to marketing myopia?
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According to the authors of your text, the ________ concept is a "sense and respond" philosophy rather than a "make and sell" philosophy.
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According to management guru Peter Drucker, "The aim of marketing is to ________."
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Herb Kelleher of Southwest Airlines used the marketing concept in his successful organization. Having a customer department rather than a marketing department, as suggested by Kelleher, is an example of a(n) ________ perspective.
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Consumer research, product development, communication, distribution, pricing, and service are all core ________ activities.
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The ________ concept is aligned with the philosophy of continuous product improvement and the belief that customers will choose products that offer the most in quality, performance, and innovative features.
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Which customer question is answered by a company's value proposition?
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According to the simple five-step model of the marketing process, a company needs to ________ before designing a customer-driven marketing strategy.
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Which marketing orientation holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do?
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