Tuesday, 24 February 2015

52 Free Test Bank for Contemporary Advertising and Integrated Marketing Communications 13th Edition by Arens

It’s greatly to hear that you pass successfully your examination and you have an excellent result. Just like the other exam that you will face in, we suggest the system of free online marketing textbook test bank questions to help you practice easily and get fully understanding all chapters from textbook. This article, we offer Free Test Bank for Contemporary Advertising and Integrated Marketing Communication 13th Edition by Arens, most quiz questions will discover deeply about contemporary advertising and marketing communication by examples in the real life and information included in textbook. Moreover, it’s 100% free for your practice and save your time a lot. I think a thousand words are less an activity, let’s discover immediately to experience these with 52 multiple choice questions below right now!
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https://testbank123.com/free-test-bank-contemporary-advertising-integrated-marketing-communication-13th-edition-arens.html
Which of the following is NOT an example of an advertising medium?
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In the _____ advertising message, a third-person persona tells a story about another person to an imagined audience.
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Which of the following statements about advertising is true?
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Andy Gee operates a catering business that can prepare barbecue for 2,000 people. In a trade journal, Gee learned about a new kind of meat thermometer that was designed to operate in temperatures as high as 290°C. Gee used _____ to become familiar with this new product.
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Advertising reaches us through a channel of communication referred to as a:
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_____ is the structured and composed nonpersonal communication of information, usually paid for and usually persuasive in nature, about products or ideas by identified sponsors through various media.
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In advertising, the source dimension includes:
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In advertising, the receiver dimension includes:
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In the receiver dimension of advertising, _____ are the people in the real world who comprise the ad's target audience.
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The text of each advertisement and commercial presumes an audience. In terms of the receiver dimension of advertising, this audience is:
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Because advertising is typically directed to groups of people rather than to individuals, advertising is referred to as:
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When Oren buys a cup of coffee to drink and when Joachim buys a newspaper to read on the train, both are acting as:
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There is an ad for pretzels in a women's magazine. In terms of applying the human communication process model to advertising, the magazine serves as a(n):
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In the receiver dimension of advertising, _____ are the gatekeepers who decide whether the ad will run or not.
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In the _____ advertising message, "I" tell a story about myself to "you," the imaginary audience eavesdropping on my personal experience.
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In terms of the application of the human communication process to advertising, the restaurant owner who read all of the copy in an ad for the international trade show for people in the food and drink industry would be a(n):
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As artful imitations of life, advertising uses one or a blend of three literary forms. These are:
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Internet is an example of _____ media.
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To the consumers of cosmetics, Halle Berry, who appears as a spokesperson in commercials, is a(n):
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Which of the following is the best example of a service?
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Which of the following is the best example of a good?
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Which of the following is an example of a source dimension for an ad for jeans?
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In terms of the source dimension of advertising, the copy writer and the art director are categorized as:
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Which of the following statements about advertising media is true?
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In the _____ advertising message, the characters act out events directly in front of an imagined empathetic audience.
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In 2005, singer Enrique Iglesias signed a multi-year deal as spokesperson for a new fragrance. Iglesias will be part of the _____ dimension in ads for the new fragrance.
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