Wednesday, 25 February 2015

40 Free Test Bank for Marketing Management A Strategic Decision Making Approach 7th Edition by Mullins

If you are considering how to learn effectively for passing your final exam, you want to gain an excellent result and become professional in your this exam. But you also want to improve your marketing management for your career in the future. Here’s 40 Free Test Bank for Marketing Management A Strategic Decision Making Approach 7th Edition by Mullins multiple choice to help you complete those. Enjoy us at test bank that you will have opportunities to practice examples in the real life and you can memorize information included in this textbook. Especially, the variety of free online marketing textbook test bank questions and full answers are available that you don’t need to waste too much your time or your money for textbook. Let’s start 40 multiple choice questions below to discover your surprising result and prepare well for your exam. Have a good time! :)
Kindly go to the link below to get full answers:
https://testbank123.com/free-test-bank-marketing-management-strategic-decision-making-approach-7th-edition-mullins.html
“Individuals and organizations who are interested and willing to buy a particular product to obtain benefits that will satisfy a specific need or want, and who have the resources to engage in such a transaction” is the definition of a(n):
  •  
  •  
  •  
  •  
  •  
When PepsiCo attempts to define which products, promotions, prices, and distribution arrangements to include in its snacks food line, what type of strategy is it pursuing?
  •  
  •  
  •  
  •  
  •  
Dell Computer’s reliance on the Internet to attract customers and process orders together with a flexible manufacturing system that produces computers to order and minimizes finished inventories, and Canon’s reliance on its own factories, salesforce, and distribution facilities to produce and market its copiers and printers are examples of a:
  •  
  •  
  •  
  •  
  •  
The primary advantage to direct distribution for a firm like Dell computers is:
  •  
  •  
  •  
  •  
  •  
Those who buy goods and services for their own personal use or the use of others in their immediate household are:
  •  
  •  
  •  
  •  
  •  
Advertising, personal selling, point-of-purchase displays, and publicity are related to which element of the marketing mix?
  •  
  •  
  •  
  •  
  •  
When a buyer purchases a new Fiat Punto and the purchase price includes free parts and labor on repairs that occur within the first three years or 36,000 miles, whichever comes first, what aspect of the product does this component represent?
  •  
  •  
  •  
  •  
  •  
Groups of institutions, or middlemen, that distribute goods are known as:
  •  
  •  
  •  
  •  
  •  
Haier, the rapidly growing Chinese manufacturer of washing machines discussed in the text, modifies its product designs and marketing programs to the needs of customers in Saudi Arabia. The company is:
  •  
  •  
  •  
  •  
  •  
What type of decision is reflected in an organization’s business-level strategy?
  •  
  •  
  •  
  •  
  •  
What type of strategy states the company’s mission and its strengths and policies for growth?
  •  
  •  
  •  
  •  
  •  
A gap between a person’s actual and desired state on some physical or psychological dimension is a(n):
  •  
  •  
  •  
  •  
  •  
The desire to drink a Coke instead of orange juice is an example of a(n):
  •  
  •  
  •  
  •  
  •  
When the total market for a given product category is fragmented into several groups of people having relatively homogeneous needs, wants, and sought after benefits, these groups are termed:
  •  
  •  
  •  
  •  
  •  
A manufacturer’s representative for General Electric is an example of which type of “middleman?”
  •  
  •  
  •  
  •  
  •  
Those who sell goods and services directly to final consumers for their personal, nonbusiness use are:
  •  
  •  
  •  
  •  
  •  
Factors not created by marketers or other social forces, but flowing from basic biological and psychological human makeup, are:
  •  
  •  
  •  
  •  
  •  
Quality, features, style, options, brand name, packaging, guarantees and warranties, and service are related to which element of the marketing mix?
  •  
  •  
  •  
  •  
  •  
The utilization of marketing approaches by hospitals, theaters, universities and nonprofit organizations:
  •  
  •  
  •  
  •  
  •  
In addition to being provided with physical objects, people’s needs may be satisfied in a less tangible form through:
  •  
  •  
  •  
  •  
  •  
When the market is sufficiently homogeneous, a company can practice marketing approaches that are:
  •  
  •  
  •  
  •  
  •  
When a non-profit organization, like a university, purchases copying paper for its photocopying machines, what is it purchasing?
  •  
  •  
  •  
  •  
  •  
For some brand loyal customers what does wearing Levi’s 501 jeans provide that other jeans cannot?
  •  
  •  
  •  
  •  
  •  
Because manufacturers and their agents can perform exchange activities at a lower cost than individual consumers, we say that they have achieved:
  •  
  •  
  •  
  •  
  •  
Studies have shown that, if their complaints were handled satisfactorily, ____ percent of those who complain would do business with the same company again.
  •  
  •  
  •  
  •  
  •  
What factor has changed in the past 10 years that has made the customer service function far more important to the firm’s financial success?
  •  
  •  
  •  
  •  
  •  
“The process of analyzing, planning, implementing, coordinating, and controlling programs involving the conception, pricing, promotion, and distribution of products, services, and ideas designed to create and maintain beneficial exchanges with target markets for the purpose of achieving organizational objectives” is a definition of:
  •  
  •  
  •  
  •  
  •  
When a company is attempting to determine what markets to target their product towards as part of its strategic marketing planning activities, which of the following is it attempting to define?
  •  
  •  
  •  
  •  
  •  
Which aspect of the marketing management process does environmental and competitor analysis represent?
  •  
  •  
  •  
  •  
  •  
_____ is the combination of controllable marketing variables that a manager uses to carry out a marketing strategy.
  •  
  •  
  •  
  •  
  •  
Analyzing the 4Cs is necessary to provide the foundation for a good strategic marketing plan. Which of the following is NOT one among them?
  •  
  •  
  •  
  •  
  •  
In developed countries, approximately what percentage of the retail price of consumer products consists of the costs of marketing and distribution of these products?
  •  
  •  
  •  
  •  
  •  
When a company is attempting to differentiate its products to distinguish them from competitors’ products, in which aspect of strategic management planning is the company engaged?
  •  
  •  
  •  
  •  
  •  
What is the focus of marketing management?
  •  
  •  
  •  
  •  
  •  
When people buy products to satisfy their wants and needs, instead of buying the products per se, they are buying:
  •  
  •  
  •  
  •  
  •  
“A social process involving the activities necessary to enable individuals and organizations to obtain what they need and want through exchanges with others” is a definition of:
  •  
  •  
  •  
  •  
  •  
The most important characteristic of marketing as a business function is its focus on:
  •  
  •  
  •  
  •  
  •  
When a consumer purchases a product at a convenient location and when she is ready to use the product, we say that the product has achieved _________ utility and _________ utility, respectively.
  •  
  •  
  •  
  •  
  •  
Those who buy goods and services for resale, as inputs to production of other goods or services, or for use in the day-to-day operations of the organization are:
  •  
  •  
  •  
  •  
  •  
A society cannot reap the full benefits of specialization until it develops the means to facilitate:
  •  
  •  
  •  
  •  
  •  
Posted by at
Labels:

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)