Thursday 28 May 2015

61 Free Test Bank for Global Marketing Foreign Entry, Local Marketing, and Global Management 5th Edition Johansson 

Cover the concepts of textbook by practicing free global marketing test bank samples to prepare well knowledge for your next examination. In this article, we introduce 61 Free Test Bank for Global Marketing Foreign Entry, Local Marketing, and Global Management 5th Edition Johansson for your practice exam preparation. Now, lets enjoy us to achieve success and become professional at test bank  and don’t forget to leave your comment to help this site become better. Enjoy your pratice!
Please visit the link below to get full questions and answers:
(p. 34) After the 1981 Dunning study of comparative advantage, the advantage in _____ has moved from Japan to other Asian countries.
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(p. 35) The United State's traditional concern with infrastructure gives it a favorable position in which of the following portions of Porter's diamond of national advantage?
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(p. 40) The America-First Corporation has an unusually large number of patents for critical technological innovations. This fact gives the company an important:
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(p. 38) Which of the following is most consistent with the concept of the learning organization?
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(p. 35-36) Which of the following provides a hope for a nation seeking to develop new skills and gain/renew competitive advantages?
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(p. 39) Given the intense global competition in many markets, there is an evidence of:
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(p. 35) According to the _____, an innovating country will eventually import the products it created.
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(p. 35) A country's absolute advantage may eventually be erased by foreign competitors through the operation of:
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(p. 33) The America-First Corporation is preparing to "go global" by simultaneously entering several foreign markets. To be successful, the firm must understand:
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(p. 34) If a company's strength is not firm-specific, then its competitive advantage is usually:
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(p. 37) The development of high-technology areas such as Silicon Valley south of San Francisco can be best explained by:
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(p. 38) According to the _____, a country can become efficient in the production of goods in which it starts with little or no comparative advantage.
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(p. 34-35) For which of the following advantages is location fixed?
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(p. 31) Nike and Reebok were the main competitors for sneakers in the international market in the 1980's, but lost some of their share by which other sneaker brand in the 1990s?
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(p. 35) One of the best examples of exceptions to the traditional international product cycle concept can be found in America's continuing dominance in the area of:
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(p. 35) The theory of comparative advantage is extended by Porter's concept of:
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(p. 41) A resource-based strategy defines the firm in terms of:
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(p. 34) The fundamental rationale for the existence of international trade is based upon the principle of:
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(p. 38) The "country-of-origin" phenomenon seems to have a particularly strong impact upon perceptions of:
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(p. 35) The shift of focus of American industry from home entertainment products such as television and VCRs to computer design is explained by:
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(p. 37) According to Porter, as the manufacturing costs increase in a country's industry:
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(p. 33) The fundamental aim of business strategy is to create and maintain:
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(p. 41) One of the major goals of a knowledge-based organization would be to develop:
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(p. 40) A firm-specific advantage is synonymous with:
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43 Free Test Bank for Market-Based Management 6th Edition Roger Best

43 Free Test Bank for Market-Based Management 6th Edition Roger Best multiple choice questions includes lots free test bank textbook samples free, these quiz questions focus on all chapter contents namely Part I: Market Orientation and Marketing Performance: Chapter 1: Customer Focus, Customer Performance and Profit Impact; Chapter 2: Marketing Metrics and Marketing Profitability. Part II: Market Analysis: Chapter 3: Market Potential, Market Demand, and Market Share; Chapter 4: The Customer Experience and Value Creation; Chapter 5: Market Segmentation and Segmentation Strategies; Chapter 6: Competitive Position and Sources of Advantage.
Please visit the link below to get full questions and answers:
What is the marketing return on sales (marketing ROS) for a product line that generates $20 million in sales revenues with a net marketing contribution of $5 million?
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If TRX Inc's sales total $150 million, and the cost of goods sold is $50 million, calculate the percent gross profit for TRX.
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When considering marketing metrics for a company, market share is most likely to be ________.
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Which of the following is an external metric for a company?
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Which of the following would be considered a competitiveness metric for a company?
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Marketing return on sales equals ________.
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The primary purpose of company metrics is ________.
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The net marketing contribution for a firm is the firm's ________.
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Which of the following is an internal forward-looking metric for a company?
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The formula used to calculate the operating income is ________.
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Expenses that change on a per-unit basis when production volume increases or decreases are known as ________.
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Which of the following is true of the financial metrics used to gauge a product's performance in the market?
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Which of the following is true of the net marketing contribution of a firm?
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Which of the following is considered an external performance benchmark for a product's performance in the market?
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Which of the following is considered to be a marketing performance metric rather than a financial performance metric for a company?
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The operating income of Carbon Footwear is $10 million. Its net marketing contribution is derived from sales of $80 million and the marketing and sales expenses amount to $15 million. The general and administrative expenses and other operating expenses amount to $20 million. What is the total amount of Carbon Footwear's net marketing contribution?
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Calculate the percent gross profit for a company if the sales revenue generated is $200 million, and the firm sells 60 products that cost $2 million each to produce.
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________ index a business or product against another similar business or product with respect to product performance, service quality, and brand image.
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Palmer Enterprises has a net marketing contribution of $60 million. Its general and administrative expenses and other operating expenses are $20 million and $15 million, respectively. Calculate its operating income.
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Which of the following is an external backward-looking metric for a company?
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What is the total sales revenue generated by an organization that has a net marketing contribution of $25 million at a gross profit margin of 5%, and its marketing and sales expenses amount to $10 million?
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Which of the following marketing metrics is an internal forward-looking metric for a firm?
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The net marketing contribution for TRX Inc. is $20 million. The marketing and sales expenses come up to $4 million. Calculate the marketing return on investment for the company.
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Each unit of a product is sold at $5. The cost per unit is $2. What is the percent margin for the product?
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