65 Free Test Bank for CB 4th Edition by Babin
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A market researcher focuses on the psychological process, including thoughts, feelings, and behavior that people experience once they realize they have an unmet need. The human behavior that makes up the set of value-seeking activities that the researcher is examining is best described as _____.
Apple sold more than 7 million iPads within months of launching the product. Prices for this product ranged from $499 to more than $800, and Apple had difficulty keeping up with the demand. Obviously, the _____ outweighed the _____ for this product.
Marketing as a recognized discipline grew out of which two other disciplines?
_____ involves the multitude of value-producing activities that facilitate exchanges between buyers and sellers.
If you wanted to learn how groups of people interact within society, which discipline should you study?
Which discipline is often defined as the study of production and consumption?
Two factors should be considered when trying to understand how important serving customers well should be to any given organization. The first factor is the competitiveness of the marketing environment, and the second is the _____.
From which two perspectives can consumer behavior be defined?
Which orientation refers to a way of doing business in which the actions and decision making of the institution prioritize consumer value and satisfaction above all other concerns?
The Ritz-Carlton Hotel has a culture that embodies the importance of creating value for guests among all employees. One way this is implemented is giving the front desk employees the authority to correct a problem presented by a guest without having to have approval from a manager. Which type of orientation does his company embrace?
Kim moved from one house in a neighborhood to another house in a nearby neighborhood. She called her trash collection company to inform them of her address change and was dismayed to learn that her trash collection bill will be $10 a month higher than it was at her previous residence even though it is the same company. She commented on this and was told by the lady from the company that was the price and she can deal with removing her own trash if she didn’t like the price hike. Kim just had to pay the h
Customers pay money for products they believe will satisfy their needs and wants. This transfer of money for goods or services is best described as _____.
Which discipline studies human reactions to their environment?
_____ refer to direct contacts between the firm and a customer.
Which discipline has contributed to consumer behavior research by allowing researchers to interpret the relationships between consumers and the things they purchase, the products they own, and the activities in which they participate?
Juan is majoring in a discipline that examines the production and consumption of goods and services. Which of the following best describes Juan’s major?
The first step in the basic consumption process is _____.
Marian is trying to decide on a college major, so she took an aptitude test offered by the career services office at her school. The results indicated that she is interested in understanding how people react to their environment and is concerned with their thoughts, feelings, and behaviors. Which of the following disciplines should Marian pursue?
_____ represents the process by which goods, services or ideas are used and transformed into value.
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