43 Free Test Bank for Market-Based Management 6th Edition Roger Best

43 Free Test Bank for Market-Based Management 6th Edition Roger Best multiple choice questions includes lots free test bank textbook samples free, these quiz questions focus on all chapter contents namely Part I: Market Orientation and Marketing Performance: Chapter 1: Customer Focus, Customer Performance and Profit Impact; Chapter 2: Marketing Metrics and Marketing Profitability. Part II: Market Analysis: Chapter 3: Market Potential, Market Demand, and Market Share; Chapter 4: The Customer Experience and Value Creation; Chapter 5: Market Segmentation and Segmentation Strategies; Chapter 6: Competitive Position and Sources of Advantage.

Please visit the link below to get full questions and answers:

https://testbank123.com/free-test-bank-for-market-based-management-6th-edition-roger-best.html

What is the marketing return on sales (marketing ROS) for a product line that generates $20 million in sales revenues with a net marketing contribution of $5 million?

•  A) 20%
•  B) 25%
•  C) 34%
•  D) 35%
•  E) 40%

If TRX Inc's sales total $150 million, and the cost of goods sold is $50 million, calculate the percent gross profit for TRX.

•  A) 33.3%
•  B) 25%
•  C) 66.6%
•  D) 15%
•  E) 75%

When considering marketing metrics for a company, market share is most likely to be ________.

•  A) an internal forward-looking metric
•  B) an external backward-looking metric
•  C) an internal metric that is used after the reporting period
•  D) an external metric that is used during the reporting period
•  E) an internal metric that can be used either during or after the reporting period

Which of the following is an external metric for a company?

•  A) inventory turnover
•  B) net profit before tax
•  C) accounts receivable
•  D) revenue per customer
•  E) return on assets

Which of the following would be considered a competitiveness metric for a company?

•  A) marketing return on investment
•  B) relative service quality
•  C) marketing return on sales
•  D) capacity utilization
•  E) gross profit

Marketing return on sales equals ________.

•  A) profits/sales revenues x 100%
•  B) gross margin/sales revenues x 100%
•  C) net marketing contribution/sales x 100%
•  D) net marketing contribution/marketing sales & expenses x 100%
•  E) sales revenues x % gross margin

The primary purpose of company metrics is ________.

•  A) to achieve maximum customer satisfaction
•  B) to make optimal use of the organization's resources
•  C) to maintain an ongoing measure of marketing performance
•  D) to maximize the organization's return on assets
•  E) to minimize the defects in the organization's products

The net marketing contribution for a firm is the firm's ________.

•  A) profits
•  B) profits - (other operating expenses)
•  C) gross profit - (marketing and sales expenses)
•  D) (all revenues) - (all expenses)
•  E) (sales revenues) - (cost of goods sold)

Which of the following is an internal forward-looking metric for a company?

•  A) sales revenues
•  B) late payments
•  C) percent gross profit
•  D) return on assets
•  E) net profit before tax

The formula used to calculate the operating income is ________.

•  A) operating income = sales revenues + cost of goods
•  B) operating income = sales revenues - cost of goods - SGA expenses - other operating expenses
•  C) operating income = cost of goods + SGA expenses + other operating expenses
•  D) operating income = sales revenues - SGA expanses
•  E) operating income = sales revenues + cost of goods + SGA expenses + other operating expenses

Expenses that change on a per-unit basis when production volume increases or decreases are known as ________.

•  A) variable costs
•  B) manufacturing overhead costs
•  C) marketing and sales expenses
•  D) indirect costs
•  E) operating costs

Which of the following is true of the financial metrics used to gauge a product's performance in the market?

•  A) They report important ratios for profits, costs, and assets.
•  B) They provide insight into how the business or product is performing in the market.
•  C) They include measures of marketing performance, such as customer satisfaction, retention, and loyalty.
•  D) They allow a company to estimate its market share and customer value.
•  E) They are mainly external metrics of a product's performance in a particular market.

Which of the following is true of the net marketing contribution of a firm?

•  A) It sets a benchmark to gauge improving or deteriorating marketing profitability.
•  B) General and administrative expenses are included to assess the net marketing contribution.
•  C) It is an internal in-process financial metric.
•  D) It is equal to the revenues of the firm.
•  E) It includes all operating expenses.

Which of the following is considered an external performance benchmark for a product's performance in the market?

•  A) sales revenues
•  B) net profits
•  C) return on sales
•  D) relative product quality
•  E) assets as a percentage of sales

Which of the following is considered to be a marketing performance metric rather than a financial performance metric for a company?

•  A) gross profit
•  B) customer retention
•  C) sales-to-assets ratio
•  D) accounts receivable
•  E) earnings per share

The operating income of Carbon Footwear is $10 million. Its net marketing contribution is derived from sales of $80 million and the marketing and sales expenses amount to $15 million. The general and administrative expenses and other operating expenses amount to $20 million. What is the total amount of Carbon Footwear's net marketing contribution?

•  A) $10 million
•  B) $20 million
•  C) $30 million
•  D) $40 million
•  E) $50 million

Calculate the percent gross profit for a company if the sales revenue generated is $200 million, and the firm sells 60 products that cost $2 million each to produce.

•  A) 20%
•  B) 40%
•  C) 50%
•  D) 60%
•  E) 80%

________ index a business or product against another similar business or product with respect to product performance, service quality, and brand image.

•  A) Competitiveness metrics
•  B) Finance-based performance metrics
•  C) Market share metrics
•  D) Internal performance metrics
•  E) Customer metrics

Palmer Enterprises has a net marketing contribution of $60 million. Its general and administrative expenses and other operating expenses are $20 million and $15 million, respectively. Calculate its operating income.

•  A) $95 million
•  B) $75 million
•  C) $45 million
•  D) $40 million
•  E) $25 million

Which of the following is an external backward-looking metric for a company?

•  A) intent to repurchase
•  B) customer awareness
•  C) perceived performance
•  D) customer satisfaction
•  E) customer retention

What is the total sales revenue generated by an organization that has a net marketing contribution of $25 million at a gross profit margin of 5%, and its marketing and sales expenses amount to $10 million?

•  A) $500 million
•  B) $600 million
•  C) $700 million
•  D) $800 million
•  E) $900 million

Which of the following marketing metrics is an internal forward-looking metric for a firm?

•  A) market share
•  B) customer retention
•  C) revenue per customer
•  D) inventory turnover
•  E) customer satisfaction

The net marketing contribution for TRX Inc. is $20 million. The marketing and sales expenses come up to $4 million. Calculate the marketing return on investment for the company.

•  A) 66.6%
•  B) 300%
•  C) 500%
•  D) 100%
•  E) 50%

Each unit of a product is sold at $5. The cost per unit is $2. What is the percent margin for the product?

•  A) 60%
•  B) 40%
•  C) 66.6%
•  D) 16.3%
•  E) 33.3%