9 Free Test Bank for Services Marketing Interactive Approach 4th Edition by Fisk 

Services marketing is one of parts marketing really important for both marketing studrents and businessman. To get completely all of understanding about the textbook by many free quick online useful marketing test bank questions and instants answers for Free Test Bank for Services Marketing Interactive Approach 4th Edition by Fisk. It is really easy to practice quickly and remember deeply about services marketing interactive approach. Especially, it is 100% free for this online practice. Let’s start with 9 mutiple choice questions below to improve effectively your marketing knowledge right now!

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According to the Services Marketing Triangle, the __________ form of marketing __________ promises in services marketing.

•  a. Internal marketing, makes
•  b. External marketing, enables
•  c. Interactive marketing, keeps
•  d. Internal marketing, keeps
•  e. External marketing, keeps

Which of the following approaches have not been used as a basis for classifying services?

•  a. The full range of specific service activities
•  b. The types of customers that are served
•  c. The type of service recipient and the nature of the service act
•  d. The linkages between organizations, providers, and customers.
•  e. All of the listed approaches have been used as a basis for classifying services.

Which of the following statements does NOT describe a fundamental characteristic of a core service?

•  a. A service lacks a physical form.
•  b. The customer and service provider often interact to produce the service.
•  c. It is difficult to standardize the quality of a service performance.
•  d. A service only exists at the time of its production.
•  e. External environmental forces heavily influence a service organization.

Which of the following conditions does NOT typically set services apart from physical goods?

•  a. Intangibility
•  b. Simultaneity
•  c. Cost
•  d. Heterogeneity
•  e. Perish ability

Which of the following statements about services is FALSE?

•  a. It is often not possible for customers to examine a service before it is performed.
•  b. Customers often help create the service that they are consuming.
•  c. The opportunity to generate revenue from a service performance disappears when some of the service provider’s production capacity is not used during the service encounter.
•  d. There is little chance to correct a faulty service before it reaches the customer.
•  e. Customers often tend to feel less risk when purchasing a service compared to a physical good.

Which of the following comparisons between physical goods marketing and services marketing is FALSE?

•  a. In contrast to physical goods marketing, the intangibility of services forces services marketers to be more creative in order to distinguish their products from competitors.
•  b. In contrast to physical goods marketing, service marketers must manage the timing of demand rather than simply building demand for their products.
•  c. In contrast to physical goods marketing, anything that a services marker does in relation to the customer becomes a marketing activity.
•  d. All of the comparisons between physical goods marketing and services marketing are false.
•  e. All of the comparisons between physical goods marketing and services marketing are true.

Which of the following is NOT typically considered a supplementary service?

•  a. A medical service
•  b. An after-sales service agreement
•  c. A music concert
•  d. All of these services are typically considered supplementary services.
•  e. None of these services is typically considered a supplementary service.