Monday 4 May 2015

60 Free Test Bank for Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Shmip 

Advertising promotion is one of parts in marketing to take customers realize your value productions. However, if you do not know what to promote marketing that you should practice with Free Test Bank For Advertising Promotion And Other Aspects Of Integrated Marketing Communications 9th Edition By Shmip. There are many free online questions and full answers marketing test bank to improve your knowledge. Furthermore, you can experience with 60 mutiple choice free test bank questions below from real life about advertising promotion in marketing test bank. Don’t waste your time anymore, let’s start practice now to support yourself in your marketing successful career future.
Kindly go to the link below to get full questions and answers:
Frequency, loyalty, or ambassador programs and creating brand experiences that make positive and lasting impressions are ways to _____.
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_____ is the philosophy and practice of carefully coordinating a brand’s sundry marketing communications elements.
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The fact that it costs five to 10 times more to land a new customer than to keep a current customer has been compared to a(n) _____.
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Marketing communications is used by which type of organization?
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Karen is attempting to put into words the key idea that encapsulates what her company’s brand is intended to stand for in its target market’s mind. Karen is writing a _____.
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A key characteristic of IMC is the building of relationships with customers. Which of the following is NOT a benefit of building relationships?
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Which approach will best serve the customers’ information needs and motivate them to purchase the brand?
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Today, consumers are not only passive receivers of marcom messages, but are often active participants in the marcom process due to _____.
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Which of the following terms serves as a summary means for describing all forms of marketing focus?
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The marketing manager for Carver Products, Inc. asked her research staff to identify all of the points of contact that consumers are likely to have with Carver’s products. The marketing manager would most likely use this information in designing a(n) _____.
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Current marketing philosophy holds that _____ is absolutely imperative for success.
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Which of the following is NOT a form of media advertising?
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Which term is preferred by most marketing practitioners to refer to the collection of advertising, sales promotions, public relations, event marketing, and other communication devices?
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Which of the following statements is true regarding the adoption of IMC?
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Which of the following terms is used to mean any message medium capable of reaching target customers and presenting the brand in a favorable light?
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What does the phrase, “speak with a single voice,” mean?
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The idea that “context matters,” and that not all touch points are equally effective, has been termed _____ by marcom practitioners.
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A key feature of IMC is that the process should _____.
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Brand managers should turn to alternative means of marcom as the option of first choice rather than automatically defaulting to _____.
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The marketing mix for a brand consists of _____.
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What is achieved when multiple methods are used in combination with one another yielding more positive communication results than when the tools are used individually?
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Which of the following could be a brand?
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The context (or medium used) influences the _____ that the message has.
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The idea of surrounding the customer or prospect with a brand’s marcom messages, or that a brand’s touch points should be everywhere the target audience is, is known as _____.
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The ultimate goal of integrated marketing communications is to _____.
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Milo is employed by a manufacturer of consumer packaged goods products. His job entails the planning, creation, integration, and implementation of diverse forms of marcom, such as advertising, sales promotion, publicity releases, events, etc., that are delivered over time to a brand’s targeted customers and prospects with the ultimate goal of influencing or directly affecting their behavior. Milo is performing _____.
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Which of the following encapsulates what a brand is intended to stand for in its target market’s mind and then consistently delivers the same idea across all media channels?
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