40 Free Test Bank for MM 4th Edition by Iacobucci 

This page provides many free online useful managerial marketing test bank questions for Free Test Bank for MM 4th Edition by Lacobucci to support you understanding about marketing management for your study and your careers. You will be improved your knowledge by practicing to be professional with 40 mutiple choice questions below. Especially, You do not need pay anything because of the free for all you. Let’s enjoy in testing to get successfully all of contents in book now!

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Which of the following is NOT part of the 5Cs?

•  a.context
•  b.customer
•  c.corporation
•  d.competitors

The marketing framework can be used when you’re ____.

•  a.buying a car
•  b.working on a case for class
•  c.trying to decide where to eat lunch
•  d.doing your taxes

What is the result companies see from happier customers due to marketing?

•  a.Companies are less profitable
•  b.Companies market less
•  c.Companies are more profitable
•  d.Companies see no results

The textbook will assume that _____ will be used for data intake in a company.

•  a.experts
•  b.the Internet
•  c.polls
•  d.focus groups

What is today’s marketplace focused more on?

•  a.business
•  b.customers
•  c.product
•  d.price

What is marketing NOT all about?

•  a.finding out what customers like
•  b.providing what customers like
•  c.making a profit
•  d.organizing the structure of a business

Why do accounting and finance need to acknowledge the importance of marketing?

•  a.because marketing generates sales
•  b.because the CEOs do
•  c.because marketing generates buzz
•  d.because a monopoly is the only way to make a profit

What do the letters CMO represent?

•  a.Chief Management Officer
•  b.Central Marketing Organization
•  c.Central Management Officer
•  d.Chief Marketing Officer

Due to marketing’s success in business, what do management gurus think about marketing’s role in a company?

•  a.they think its role is to direct sales
•  b.it takes no special skill to be a good marketer anymore
•  c.that it’s not just a function anymore
•  d.it’s the most important aspect

What is one of the largest factors stressing out marketers these days?

•  a.the pressure increase stock price
•  b.the pressure to prove they are valuable
•  c.the pressure to show results
•  d.the pressure to produce more money than R&D

Marketers help/work with all of the following EXCEPT:

•  a.athletes
•  b.hotels
•  c.department stores
•  d.pets

If you ask the average person, “What is marketing?,” one of the things you might hear is:

•  a.Marketing is sales and advertising
•  b.Marketing is fun
•  c.Marketing is the backbone of all business
•  d.Marking is not profitable

Great marketing is NOT ____.

•  a.soft
•  b.economic
•  c.logical
•  d.psychological

The textbook uses the ____ over and over so that you will pick it up by osmosis.

•  a.marketing background
•  b.customer model
•  c.5Cs, STP, and 4Ps
•  d.Maslow model

What order is correct for the marketing framework?

•  a.5Cs, 4Ps, STP
•  b.4Ps, 5Cs, STP
•  c.5Cs, STP, 4Ps
•  d.STP, 5Cs, 4Ps

Each chapter in the textbook answers what question?

•  a.Which of the 5Cs is covered in this chapter?
•  b.What is the topic in this chapter?
•  c.What makes a great marketer?
•  d.What do you need to do to market your own business?

What can be marketed?

•  a.vacation destinations
•  b.professional athletes
•  c.just about anything
•  d.clothes

Marketers try to figure out what __________ want and then they try to figure out how to provide it and make money doing so.

•  a.business owners
•  b.customers
•  c.advertisers
•  d.companies