Monday 4 May 2015

80 Free Test Bank for Contemporary Marketing 16th Edition by Boone 

Welcome to you visit this page to practice successfully by many free online quick useful complete marketing test bank questions and full answers for Free Test Bank for Contemporary Marketing 16th Edition by Boone. All of free test bank questions offer contents in this book to help you learn easily and remember deeply about contemporary marketing backgrounds. It is really easy to self- study at home. Especially, You will not need pay any fee for this online practice because it is 100% free for all you. There are 80 mutiple choice questions to be interested in testing right now!
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The business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them is known as:
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The future growth of a company is endangered when management:
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The _____ is a company wide consumer orientation with the objective of achieving long-run success.
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The emergence of the marketing concept can best be explained by:
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Availability of goods and services at convenient locations creates:
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Indigo Ltd. wanted to increase its customers by applying the marketing concept. Which of the following would be an appropriate way to apply this approach?
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Banks have recently begun to install ATMs in supermarkets to address customers’ wants for instant cash when they go shopping. What type of utility are banks creating for customers?
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Which of the following holds true when not-for-profit organizations are compared with for-profit organizations?
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Assume you want to increase the number of customers by applying the marketing concept. Which of the following strategies would be most consistent with this approach?
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A company with a _____ orientation assumes that customers will resist purchasing nonessential goods and services and that the task of personal selling and advertising is to persuade them to buy.
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A market in which there are more buyers for fewer goods and services is known as a:
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The ability to transfer title to goods or services from marketer to buyer is described as:
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Which of the following is true regarding the marketing concept?
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Which of the following is true of a company with strong market orientation?
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Which of the following is true regarding marketing?
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The utility of a product or service is its:
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The organizational function and set of processes that creates, communicates, and delivers value to customers and manages customer relationships in ways that benefit the organization and its stakeholders is called _____.
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A buyer’s market is characterized by:
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Melissa is campaigning for Janet, her friend, who is contesting for the presidency of the student council at Riverdale Junior College. Melissa’s effort is an example of _____ marketing.
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The term ‘bottom line’ is a reference to:
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In the relationship era, firms focus on:
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Fame-us is a talent hunt agency focusing on the youth looking to enter Hollywood. As part of their marketing strategy, Fame-us generate time and place utility by:
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Which of the following would be visible in relationship marketing?
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Noel Pvt. Ltd. combines metal, rubber, and other components in the production of appliances. In doing so the company creates _____ utility.
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Which of the following factors contributed to the transition from the production era to the sales era?
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Which of the following statements concerning the global marketplace is true?
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The basic objective of place marketing is to:
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Which of the following refers to marketing myopia?
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The marketing philosophy summarized by the phrase “a high-quality product will sell itself” is a characteristic of the _____ era.
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The most obvious distinction between not-for-profit and for-profit organizations is:
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In not-for-profit organizations, _____ may interfere with the organization’s marketing program.
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Which of the following statements regarding the marketing era is true?
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If a company such as J.B. Trucking wanted to avoid marketing myopia, it should define its business as:
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A company produces a high-quality product, with a maximum monthly output of 10,000 units. Production levels are constant and the company relies on its marketing department to find customers for its output. This approach is consistent with which era in marketing history?
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