Monday 4 May 2015

104 Free Test Bank for Marketing 12th Edition by Lamb

You really care about marketing but after reading already whole this book without remembering anything about it. This page provides many free online useful marketing test bank questions and instant answersfor Free Test Bank For Marketing 12th Edition By Lamb to support you get full of understanding about this book. It is easy to practice with 104 mutiple choice quick questions and full answers below to help you improve your marketing knowledge. Especially, no fee for your online practice. Enjoying in testing with us now please!
Please visit the link below to get full questions and answers:
Every cup of Dannon Yogurt contains a letter under the lid seal. Customers who collect lids and spell certain words win a prize if they send the letters and the official order form back to Dannon. Within 90 days, these customers will receive the prize of their choice. A(n) _____ will occur when a customer mails in his or her lid seals for a prize.
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All of the following are marketing management philosophies EXCEPT:
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Toyota found that consumers wanted cars to last longer and be more environmentally friendly. GM, however, enjoyed being the top U.S. car producer, and focused more on how many cars and trucks it could manufacture and not on what customers wanted from a vehicle. GM had more of a _____ orientation.
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A business is concerned with many day-to-day activities. Some of the most important of these activities are the planning and development of a product, its pricing policy, and the distribution strategy. These activities are all a part of:
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The concept of exchange is important to marketing because:
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Best Buy has become the nation's largest specialty retailer by focusing on the customer's needs and wants. This philosophy is at the heart of a(n) _____ orientation.
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Indonesian logging companies harvest the rain forests for timber and assume that a market exists for their products. The typical Indonesian logging company has a(n) _____ orientation.
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Fujifilm Computer Products has improved the efficiency and productivity of its plant, which manufactures printing technology. For the new fiscal year, the company projects a production increase of 25 percent. It has instructed its sales force to aggressively distribute and promote its printers. The CEO is sure the market will absorb more product if the sales force is determined and assertive. Fujifilm appears to have a _____ orientation.
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One facet of marketing is that it is:
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At www.mystarbucksidea.com customers are encouraged to share their ideas and thoughts about how Starbucks can better serve their customers. Starbucks customers told management that they wanted to be recognized for choosing Starbucks coffee. So Starbucks instituted the Starbucks Reward program with money saving benefits to their Starbuck card-holders. Starbucks is an example of a company with a _____-oriented philosophy.
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The marketing concept stresses that the social and economic justification for an organization's existence is the satisfaction of customer needs and wants while:
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The American Marketing Association's definition of marketing:
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Which marketing orientation assumes people will buy more goods and services if aggressive marketing techniques are used?
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All of the following are necessary for exchange to occur EXCEPT:
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A firm with a production orientation is more likely to survive if:
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