Monday, 4 May 2015

85 FreeTest Bank for Marketing 2014 17th Edition by Pride

To understand easily and remember deeply all of contents in this textbook without taking your time too much that I recommend you to practice by many free online quick useful marketing test bank questions and instant answers from Free Test Bank for Marketing 2014 17th Edition by Pride to become professional. It is really easy to practice with many kind of questions such as mutiple choice questions, true and false questions, and the other questions to help students improve their marketing knowledge. Especially, no fee for this online practice that you only start practice and check your answers. Please try to test with us by 85 mutiple choice questions below right now!
Kindly go to the link below to get full questions and answers:
The application of mechanical and human efforts to either people or objects to provide intangible benefits to customers is known as a(n)
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Organizations should define themselves not according to the products they produce but according to
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Boca Burger's website features information about products, recipes, and nutritional values, but customers cannot actually purchase products from the website. This website is most likely used primarily as a ____ marketing tool.
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Kashi Heart to HeartTM cereal is aimed at people concerned about their heart health. These people represent the Kashi
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Changing the hours of operation for a service business involves the ____ component of the marketing mix.
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The primary value that a marketer expects to receive from a customer in an exchange relationship is
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The forces of the marketing environment include
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Marketing managers strive to develop a marketing mix that
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Issues of inventory levels and storage costs are both concerns relating to the ____ variable of the marketing mix.
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When Ikea showcases rooms of furniture on its website, it lists each item in the room. However, if customers like all of the items, they can purchase them as a bundle. Which of the following aspects of the marketing mix is Ikea likely altering?
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A target market
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Consumers buying products online have dramatically affected the ____ variable of the marketing mix.
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StarKist Tuna announced a dolphin-safe policy and stopped buying tuna from fishing vessels that net dolphins. This decision indicates a response to concerns about
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Making modifications to packaging or brand names involves the ____ component of the marketing mix.
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The Church of the Latter Day Saints has used advertising for many years, airing a commercial TV spot that shows parents actively playing games with their children. The Church is using marketing to promote its
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Marketing facilitates exchange relationships between buyers and sellers. What is marketing's intended outcome for this relationship?
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Which of the following scenarios involves the distribution element of the marketing mix?
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A commercial for the drink SunnyD explains how nutritious it is in comparison to other, more “sugary” drinks. While children under 12 are the most likely consumers of SunnyD, the commercial is aimed at mothers. These mothers represent SunnyD's
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The definition of marketing implies that ____ should receive benefits from exchange relationships.
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The forces of the marketing environment primarily affect marketers in three ways: They influence customers by affecting their lifestyles and preferences for products; they determine whether or how a marketing manager can perform certain marketing activities; and they
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Which of the following is most likely to be an idea marketer?
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The product variable of the marketing mix can include all of the following except
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A change in the minimum drinking age in any given state illustrates a change in the ____ for Miller Brewing.
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Which of the following is essentially an uncontrollable factor in developing a marketing mix?
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A marketing manager decides what combination of variables is needed to satisfy customers' needs for a general type of product. What are the essential variables that the marketing manager combines?
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