Monday 4 May 2015

35 Free Test Bank for Essentials of Marketing Research 5th Edition by Zikmund

There are various free online useful marketing test bank questions and instants answers for Free Test Bank for Essentials of Marketing Research 5th Edition by Zikmund to experience your knowledge in this test bank questions which focus on all of contents from textbook to help you understand easily and remember deeply. You will be checked with 35 mutiple choice questions below to improve effectively about essentials of marketing research. Please practice with us right now!
Kindly go to the link below to get full questions and answers:
_____ is the application of the scientific method in searching for the truth about marketing phenomena.
  •  
  •  
  •  
  •  
According to the concept of cross-functional activities, which of the following can affect the organization's marketing efforts?
  •  
  •  
  •  
  •  
Pamela is testing the hypothesis that states consumers will think a laundry detergent packaged in a pastel-colored container will perceive the detergent to be more mild than one packaged in a neon-orange container. Pamela is conducting _____.
  •  
  •  
  •  
  •  
Which type of research tries to verify a theory or to learn more about a marketing concept and is not intended to solve a particular marketing problem?
  •  
  •  
  •  
  •  
Which aspect of the marketing mix is represented by the value that a consumer places on a good when this consumer purchases that good?
  •  
  •  
  •  
  •  
Marketers of snack foods who consider the nutritional value that parents desire as well as the fun and experience that children want are demonstrating a(n) _____.
  •  
  •  
  •  
  •  
A firm focusing more on how to provide value to customers than on the physical product or production process is embracing which orientation?
  •  
  •  
  •  
  •  
A network of interdependent institutions that perform the logistics necessary for consumption to occur is called a _____.
  •  
  •  
  •  
  •  
When Pottery Barn conducted research to determine which products it should offer to customers over the Internet, this was an example of which type of research?
  •  
  •  
  •  
  •  
When McDonald's studies traffic patterns and population density patterns in order to select sites for future restaurants, this is an example of which type of research?
  •  
  •  
  •  
  •  
When Nike discovered an 80 percent recognition of its logo with consumers who typically spend at least $100 on athletic shoes, this was an example of which type of research?
  •  
  •  
  •  
  •  
A marketing professor is examining the relationship between age and shoplifting behavior. The research is not being conducted for any specific retailer, but rather it is intended to better understand and predict this behavior. This professor is conducting which type of marketing research?
  •  
  •  
  •  
  •  
When a marketing manager decides not to do research because a decision needs to be made before the results of the study can be analyzed, this is an example of which aspect in the determination of the need for marketing research?
  •  
  •  
  •  
  •  
_____ is the communication function of the firm responsible for informing and persuading buyers.
  •  
  •  
  •  
  •  
Which of the following are the two types of marketing research based on the specificity of its purpose?
  •  
  •  
  •  
  •  
What type of information describes the demographic profile of consumers in a particular geographic region?
  •  
  •  
  •  
  •  
All of the following are important aspects of the marketing research process EXCEPT:
  •  
  •  
  •  
  •  
Which of the following is an important aspect of the marketing concept?
  •  
  •  
  •  
  •  
Ensuring that all promotional efforts, such as advertising, public relations, personal selling, and so forth, are coordinated to communicate a consistent image is the basic tenet underlying _____.
  •  
  •  
  •  
  •  
Asking target market members to compare the performance of a prototype of a possible new product to the performance of a competitor's product is an example of which type of research?
  •  
  •  
  •  
  •  
When an organization is attempting to decide whether to use a company such as UPS or FedEx to deliver its products or to establish its own means to deliver the product to its customers, this is an example of which type of research?
  •  
  •  
  •  
  •  
When Cheetos snack food conducted research in China to determine which flavors consumers would find appealing, this was an example of which type of research?
  •  
  •  
  •  
  •  
All of the following are a type of product research EXCEPT _____.
  •  
  •  
  •  
  •  
Posted by at
Labels:

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)