Thursday 22 January 2015

73 Free Test Bank for A Preface to Marketing Management 13th Edition by Peter

You are a marketing student that you are facing to hassle and stress of student life. Don’t be worried about it because we understand what you need now to improve your marketing management knowledge for your exam. There are many complete successful free online marketing test bank questions and full correct answers cover all of contents from textbook to help you practice easily. With Free Test Bank for A Preface to Marketing Management 13th Edition by Peter, you can get full of understanding deeply. We want warmly to become helper for your exam about marketing management. Please enjoy in testing with 73 mutiple choice questions in test bank right now!
Please visit the link below to get full questions and answers:
Which of the following is the first step that an organization must take in the strategic planning process?
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What is most likely wrong with the following mission statement for a store that sells lighting fixtures: “Our mission is to make sure every customer who buys a lighting fixture at our store is 100 percent satisfied with his or her purchase”?
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A popular brand of bed sheets in the 1940s was Indian Head. Its manufacturer claimed its sheets were so well-made that consumers might want to include them in their wills so the sheets could be passed down to their grandchildren. The company was proud of its product quality and formulated its mission statement based on it – “To be the producers of the best bed sheets in the market.” What could potentially be wrong with such a mission statement?
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The organization’s mission, objectives, strategies, and its portfolio plan are the four major components of its _____.
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Which of the following statements about a mission statement is true?
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Zest Sports Ltd. manufactures sports goods and the company recently introduced a new line of sportswear targeted at children between ages of 7 and 10 years. The marketing team envisions an entirely new marketing strategy for the new line of sportswear. This is an example of _____ marketing.
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Midas Corporation is a sporting goods manufacturer. Most of its energies and resources are devoted to one line of sporting shoes that has been a reasonable hit in the past. The company rarely undertakes any marketing research studies to assess consumer wants and needs and seldom devises new advertising or promotional strategies. The company is exhibiting a _____.
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The mission statement of a company should primarily have a(n) _____.
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Why is it disadvantageous for a company to carry on business as usual for too long?
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The Helen Mortimer Foundation is a non-profit organization that develops strategies to encourage people to stop smoking in its efforts to reduce the incidence of lung cancer. This is an example of marketing for a(n) _____.
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Which of the following strategies focuses primarily on increasing the sales of present products to present customers?
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Before divisional and departmental managers of a new company can start planning for their respective divisions or departments, the company must:
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Formulating a strategy based on distinctive competencies provides the organization with a unique benefit that _____.
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Cello, the largest smartphone manufacturing company in a developing country has recently come up with the world’s cheapest smartphone titled “Zing.” This range of smartphones has all the basic features that one would expect to have in a smartphone and Cello has priced it very low to ensure vigorous sales. The marketing slogan for the “Zing” series is “The cheapest way to get smart.” Cello is using a _____ in this scenario.
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An organization seeking to make a profit by serving the needs of customer groups, rather than depending only on its current products or devising methods to attract consumers, has a _____ orientation.
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When an organization has formulated its mission and developed its objectives, the next task is to develop _____.
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When organizations expand into new products, markets or industries, their original purpose may become irrelevant. Such organizations can be defined as _____.
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Run for the Cure is an annual marathon that is geared toward raising money for conducting research on breast cancer. Marketers advertize through the local media to attract participants and volunteers to the event. Which of the following types of marketing is depicted in this scenario?
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The crux of the marketing concept is focusing on building long-term _____, where the initial sale is viewed as the beginning step and not as the end goal.
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A company has the following organizational objective: “To maintain levels of employee satisfaction consistent with our own and similar industries.” Which of the following areas of performance does such an objective focus on?
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When completed, an effective mission statement will be primarily focused on the:
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According to the marketing concept, the customer will be more satisfied and the firm will be more profitable when the:
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Which of the following statements is true for a firm that adheres strictly to the marketing concept?
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Run With Scissors, Inc., a hair salon, advertizes its trendy and affordable offerings primarily through the use of social media. The type of strategy the hair salon uses can be classified as marketing for a _____.
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The Candela Company’s marketing and product design involves identifying customer needs, and then, working backwards to devise products and services to meet those needs. Which of the following statements best describes the company?
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The organization's environment provides the resources that sustain the organization. In exchange for these resources, the organization must supply the environment with _____.
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An organization’s mission statement must be _____ to be able to provide direction and guidelines to management when they are choosing between alternative courses of action.
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Which of the following is true of organizational objectives?
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Riviera is a relatively new company that mines and crushes slate for use as mulch in gardens. The managers of the company reviewed its short history, took into account the organization’s environment, and identified its distinctive competencies. What are the managers at Riviera trying to accomplish at this stage?
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The things that an organization does so well that they give it an advantage over similar organizations represent that organization’s _____.
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Market development strategy involves:
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The purpose of the marketing concept is to rivet the attention of marketing managers primarily on serving broad classes of _____.
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In determining its mission statement, an organization must _____.
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It is important for the mission statement to be _____ because it provides a shared sense of purpose outside the various activities taking place within the organization.
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