Monday 19 January 2015

44 Free Test Bank for MKTG2 2nd Asia Pacific Edition by Lamb 

Welcome to you visit this test bank site to practice with Free Test Bank for MKTG2 2nd Asia Pacific Edition by Lamb by the system of many free online useful marketing test bank questions and full answers denoting this textbook to help you improve your marketing knowledge for your course. You are immediately interested in testing by 44 mutiple choice free online questions below. We do always surely want to be your helper to make you learn easily and understand deeply by supporting many marketing test bank questions. Please enjoy in practicing with us right now!
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The philosophy which focuses on the repeat sale rather than the one-time sale is _____ orientation.
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Fujifilm Computer Products has improved the efficiency and productivity of its plant, which manufactures printing technology. For the new financial year, the company projects a production increase of 25 per cent and has instructed its sales force to aggressively distribute and promote the product. The CEO is sure that the market will absorb more product if the sales force is determined and assertive. Fujifilm appears to have a _____ orientation.
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Marketers interested in offering customer value can:
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There are many reasons to study marketing. These reasons include all of the following EXCEPT that marketing:
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The Paul’s Milk company asks the consumer to return the top of the plastic container to the shop so that it may help in generating finances for local schools. The more milk-bottle tops, the larger the donation to local educational institutions. Paul’s Milk is displaying:
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The final step in the marketing process is:
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When a company’s focus is on keeping existing customers and suppliers, it is said to have a _____ orientation.
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Gathering, analysing and interpreting information about an organisation’s environment is called:
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_____-oriented companies focus on the internal capabilities of the organisation to develop products that are better and cheaper.
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Consumer complaints are an important aspect of business. A company receiving customer complaints and focusing on a sales orientation is likely to:
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An area which is relatively new in business study and likely to be modified as academics and practitioners understand more about it is called:
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_____ is an (are) effective tool(s) in generating relationships with customers.
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Which of the following is NOT a viable method a company can use to become more marketing-oriented?
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Marketers interested in customer value focus on all of the following EXCEPT:
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In a situation where there is weak competition or when the demand exceeds supply, a _____-oriented company can be very successful.
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When a company uses its resources to resolve questions like, ‘What can we do best?’, ‘What can our engineers design?’ and ‘What is easy to produce with our equipment?’, it is said to have a _____ orientation.
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Exchange can take place only if _____ is given or received.
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The marketing process commences with an understanding of:
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When a customer’s expectations are exceeded, _____ occurs.
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When using a credit card for purchases, customers are often asked if they have a ‘Fly-buys’ card. After purchasing a certain monetary amount on this card, the frequent-flyer program participant earns a free flight or some other reward, such as free lodging. Airlines that use frequent-flyer programs are practising:
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A _____ orientation assumes that customers resist buying items that are not essential and that people will buy more goods and services if aggressive marketing techniques are used.
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An organisation with a(n) _____ believes that it exists not only to satisfy customer wants and needs and to meet organisational objectives, but also to preserve or enhance individuals’ and society’s long-term best interests.
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The term ‘marketing’ refers to:
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The philosophy that assumes people are resistant to buying products that are not absolutely necessary is called the _____ orientation.
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A business is concerned with many day-to-day activities. Some of the most important are the planning and conception of the product or service, its pricing policy and the distribution strategy. These activities are all a part of:
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_____ focus on repeat sales and referrals because this philosophy maintains that keeping customers costs much less than attracting new ones.
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_____-oriented companies have long-term goals of improving products and services by focusing more on the welfare of the community.
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At the core of every business are the activities that determine survival, profits and growth. Marketing contributes to these activities through five principal means. The first one is assessing the wants of customers, and the other four include all of the following EXCEPT:
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The marketing concept and marketing orientation involve all of the following EXCEPT:
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The philosophical approach of which the development and maintenance of a customer database is an integral part, is called:
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Megan is a telephone order-taker for Myer Direct. A customer called and asked if the blue in a tablecloth that she had purchased matched the blue in a rug that was being offered in Myer Direct’s newest catalogue. Megan got the potential customer’s phone number, went out to the warehouse, located the items, determined they did not match and called the potential customer to tell her that information. Megan showed a _____ orientation.
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Which of the following is NOT an element of the marketing mix?
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One problem with the _____ approach to marketing is its failure to consider whether what the company produces most effectively also meets the needs of the marketplace.
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The philosophy stating that buyers resist purchasing non-essentials, and that buyers will buy more goods and services if aggressively persuaded to do so, is the _____ orientation.
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A hospital canteen manager said, ‘Our hospital only allows the visitors to have food from the canteen due to health and safety reasons. Our team spends time to find ways of cutting costs on each meal.’ The manager is putting the _____ philosophy into practice.
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Your friend gave you the Sonic Hedge video game and you gave him the Narnia the Lion video game. This is an example of:
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Most of the successful companies are focused on packaging with less toxic, more durable and reusable materials. This is an example of a company using _____ orientation.
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A retail outlet that wishes to offer customer value should:
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Understanding your competitive arena and competitors’ strengths and weakness is a critical component of _____ orientation.
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You are in charge of the marketing program at Sarah Toys and have been asked to implement the relationship marketing orientation within the marketing division at the company. Which of the following actions are you likely to take first in implementing the relationship marketing concept?
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Danny Miller wants to sell his four-wheel-drive truck. A preliminary investigation has shown that many people would be interested in this type of truck. He has taken out an advertisement in his local trade paper and provided customers with a toll-free number to make an appointment to drive the truck. He has read in the auto trade papers that similar trucks to the one that he owns are selling for about $15 000. Before accepting this opportunity, what else should Miller find out about?
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When Target was losing sales to newer specialty stores, superstores and discounters, the giant retailer refocused its efforts on doing a better job of satisfying customer needs and wants and adopted a(n) _____ orientation.
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For an exchange to occur:
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A firm that lacks an understanding of the needs and wants of the marketplace is called:
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