Wednesday 14 January 2015

83 Free Test Bank for MKTG 4th Edition by Lamb

Fullfill a lot of greatly free online marketing textbook test bank questions to success in passing your exam with test bank. This page provides Free Test Bank for MKTG Edition by Lamb to help you can get full of understanding in textbook. On top of that, each question is designed intended for a specific topic, cognitive level and area of students needs. As such, you will find your learning time engaging, enjoyable and worth as well. Enjoy us at test bank with 83 mutiple choice questions below right now please!
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A company that sets its goals and strategies based on what its current equipment can produce, what products engineering can design, and what the company itself can do best, has a(n) _____ orientation.
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Most companies become sensitized to community issues after they've done enough damage to draw the locals' anger. Dofasco, Inc., a highly successful steel company in Ontario, tries to get ahead of business and community issues by annually bringing together representatives from the local area and deciding what projects to improve the local environment will be implemented. This annual community-wide meeting indicates Dofasco has a _____ orientation.
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_____ is a set of activities used to implement a management orientation that stresses customer satisfaction.
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The _____ orientation assumes people will buy more if aggressive selling techniques are used.
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Which marketing management philosophy assumes that a sale does not depend on an aggressive sales force but rather on a customer’s decision to purchase a product?
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At the Container Store every employee is trained to serve customers. Full time salespeople receive 240 hours of training. The Container Store works to hire people who are self-motivated and have a passion for customer service. The Container Store has a(n) _____ orientation.
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Minor League Baseball (MiLB) suffers from sluggish attendance. To attract more fans to MiLB games, owners often resort to gimmicks--free hot dog nights, events designed to get into the Guinness Book of Records, and celebrity visits. Since baseball fans are seldom asked what would make them want to attend more games, this suggests most MiLB teams do not have a(n) _____ orientation.
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All of the following are marketing management philosophies EXCEPT:
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Indonesian logging companies harvest the rain forests for timber and assume that a market exists for their products. The typical Indonesian logging company has a(n) _____ orientation.
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The marketing concept involves:
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Fujifilm Computer Products has improved the efficiency and productivity of its plant, which manufactures printing technology. For the new fiscal year, the company projects a production increase of 25 percent. It has instructed its sales force to aggressively distribute and promote its printers. The CEO is sure the market will absorb more product if the sales force is determined and assertive. Fujifilm appears to have a _____ orientation.
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Which marketing orientation assumes people will buy more goods and services if aggressive marketing techniques are used?
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One facet of marketing is that it is:
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Barry collects antique watches and decided to sell a few of them on eBay. Some of the watches he wants to sell are rare and very valuable. What condition is necessary for an exchange to occur between Barry and a buyer?
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A firm with a production orientation is most likely to survive if:
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Which marketing management philosophy is often adopted by organizations that sell unsought products such as life insurance, retirement plans, and pre-planned funeral services?
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Which of the following occurs when people give up something in order to receive something that they would rather have?
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A newspaper ad for a hospital that states, “We have the most modern delivery rooms and state-of-the art medical equipment,” is an indication of which marketing management philosophy?
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Researchers at PPG Industries spent considerable time, effort, and money developing a bluish windshield that would let in filtered sunlight but block out the heat. Little market research was done, but the scientists were convinced this new product would be significantly better than existing windshields even though it was more expensive and of a different color than the current models on the market. This scenario suggests PPG most likely has a(n) _____ orientation.
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For an exchange to take place:
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All of the following are necessary for exchange to occur EXCEPT:
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Colorado Silversmith creates and markets silver and turquoise jewelry, which it sells to retailers in the western United States. The company’s management believes its retail customers will stock more jewelry if its salespeople use aggressive marketing techniques, so the company provides strong incentives for salespeople and promotional allowances to resellers to get distribution for its jewelry. In other words, the company has a _____ orientation.
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A firm that adopts a(n) _____ orientation to marketing will fail to consider whether what the firm produces most efficiently also meets the needs of the marketplace.
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The marketing concept stresses that the social and economic justification for an organization's existence is the satisfaction of customer needs and wants while:
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Firms with a _____ orientation focus on the internal capabilities of the firm rather than on the desires and needs of the marketplace.
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An organization with a(n) _____ believes that it exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve or enhance individuals' and society's long-term best interests.
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A business is concerned with many day-to-day activities. Some of the most important of these activities are the planning and development of a product, its pricing policy, and the distribution strategy. These activities are all a part of:
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Kellogg’s is offering free DVDs to consumers who collect 5 official Collection certificates from the back panels of specially marked packages of Kellogg’s cereals and mail them with the official order form. Within 90 days, these consumers will receive the movie of their choice. A(n) _____ will occur when a movie fan mails in his or her certificates for a movie.
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A company that wants to implement a market orientation would need to:
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A company adhering to the marketing concept will likely take which of the following steps if it learned that its customers were dissatisfied with its product?
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At the Lands End web site a customer can chat on-line with customer service representatives while shopping. This live help allows customers to have questions answered before placing an order. This focus on meeting customer needs illustrates a(n) _____ orientation.
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The American Marketing Association's definition of marketing:
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Toyota found that consumers wanted cars to last longer and be more environmentally friendly. GM, however, enjoyed being the top U.S. car producer, and focused more on how many cars and trucks it could manufacture and not on what customers wanted from a vehicle. GM had more of a _____ orientation.
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SAP, the world’s largest business software company, has pledged to put the “customer at the center” of their universe. SAP has captured the idea of:
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A company that has a market orientation and adheres to the marketing concept does NOT:
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The concept of exchange is important to marketing because:
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If a company uses a sales orientation, consumer complaints would most likely result in:
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Best Buy has become the nation's largest specialty retailer by focusing on the customer's needs and wants. This philosophy is at the heart of a(n) _____ orientation.
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After hearing his company criticized for its failure to respond to consumer needs, the CEO of a bank realized that his company needs to adhere to the marketing concept and implement a market-oriented strategy. Which of the following actions would be the best approach to achieving this goal?
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Companies that rely on the marketing concept and that have implemented a market orientation strategy recognize that:
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At www.mystarbucksidea.com customers are encouraged to share their ideas and thoughts about how Starbucks can better serve their customers. Starbucks customers told management that they wanted to be recognized for choosing Starbucks coffee. So Starbucks instituted the Starbucks Reward program with money saving benefits to their Starbuck card-holders. Starbucks is an example of a company with a _____ oriented philosophy.
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