Thursday 22 January 2015

49 Free Test Bank for Consumer Behavior 10th Edition by Solomon 

It is easy to practice by full of free online useful complete marketing test bank questions for Free Test Bank for Consumer Behavior 10th Edition by Solomon to help you realize about consumer value in marketing. With test bank, almost test bank questions cover contents in this book to support your marketing course. For sure that you will improve effectively your marketing knowledge quickly. Furthermore, you do not need pay any fee for this online practice. This page is one exam pages by 49 mutiple choice quick questions below for practicing. Let’s be interested in testing right now!
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Which of the following is NOT one of the three fastest-growing ethnic groups in the United States?
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A consumer researcher who examines consumers' lifestyles and personalities is studying ________.
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A digital native is someone who ________.
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A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product.
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Which of the following marketing philosophies emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brands over time?
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Buy Nothing Day and TV Turnoff Week, events designed to discourage rampant commercialism, are examples of ________.
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Many firms choose to protect or enhance the natural environment as they go about their business activities. This practice is known as ________.
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The sociological perspective of ________ takes the view that much of consumer behavior resembles actions in a play.
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Which of the following is the government agency that polices advertising claims about edible products and pharmaceuticals?
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An advertisement for a national shampoo shows a plain woman using the product, then transforming to a gorgeous woman with a new hairstyle, dressed in elegant clothes, waiting for the "man of her dreams" to appear on her doorstep.This advertisement best illustrates which of the following criticisms of the marketing system?
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Which of the following is NOT closely associated with what your text terms the "horizontal revolution"?
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Which of the following is an example of C2C e-commerce?
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Which of the following is the best tool for consumer activists to use in efforts to make the public aware of unethical or questionable marketing behavior?
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Which of the following consumer behavior issues discussed in the chapter would be most accurately classified as a micro consumer behavior topic?
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A student of postmodernism is most likely to believe that the world in which we live is a(n) ________, or a mixture of images.
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The term ________ refers to an environment in which an individual can dictate to a company the type of products he or she wants and how, when, and where he or she wants to learn about them.
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Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress that she liked in her size. After spending hours at the mall, Jenny gave up and decided to order her dress online and just return it if it wasn't exactly right. This decision took place in the ________ stage of Jenny's consumption process.
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A consumer with a(n) ________ attachment to a product uses the product as part of his or her daily routine.
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Which of the following is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires?
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Social critics have maintained that marketing leads people to buy products they neither want nor need. However, the failure rate of new products is reportedly as high as 80 percent. Which of the following best reconciles these two seemingly opposite views of marketing?
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According to the basic marketing concept, a firm exists to ________.
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Of the following, a proponent of ________ would be most likely to argue that our society emphasizes science and technology too much.
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George says that he sees everything as "black or white—no in between." George would most accurately be characterized as a(n) ________.
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Wal-Mart tracks the habits of the 100 million customers who visit its stores each week and responds with products and services directed toward those customers' needs based on the information collected. This is an example of ________ marketing.
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Which of the following social science fields would most likely be associated with micro consumer behavior?
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Evan does business in South America. He has mastered Spanish and many cultural norms, but he still has problems with cultural differences in ethics. Many of the regulatory officials Evan must deal with expect bribes. Evan solves this problem by bringing with him a number of moderately priced watches. When an official admires his watch, Evan offers it to him or her as a gift. Later he puts a new watch on his wrist. Evan's situation demonstrates that ________.
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In an online ________, members share opinions and recommendations about products.
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A marketer who segments a population by age and gender is using ________ to categorize consumers.
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Amaya Simmons wants to write a consumer behavior paper about the origins of green marketing with respect to pesticides. Which of the following sources will she find most useful?
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Which of the following social science fields would most likely be associated with macro consumer behavior?
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A marketer uses ________ to target a brand only to specific groups of consumers who are most likely to be heavy users of the marketer's brand.
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People who belong to the same social class are most likely to have which of the following in common?
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Which of the following terms refers to the online means of communication, conveyance, and collaboration among interdependent and interconnected networks of people, communities, and organizations?
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According to the ________ perspective, advertising is an important source of consumer information.
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A basic biological motive is called a ________.
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The belief that meaning is not fixed but is instead constructed by each individual is part of the ________ paradigm.
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A soft drink company decided to produce a cola drink with more caffeine than usual in hopes of preventing current teen and early-twenties customers from shifting to coffee and tea drinks after graduating from college. The company test-marketed this new product at a Midwestern university. The company has segmented the market based on ________.
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Which of the following explains how a minority of a product's users make up a majority of sales of that product?
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Another term for positivism is ________.
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Lucy Chang recently purchased a lovely ceramic bowl that featured a red dragon design. When she thought about her purchase, she found that she really had no justification for buying the bowl other than it reminded her of the bowls her mother used during evening meals when she was a young child in Hong Kong. Which of the following types of relationships with a product best explains the reason for Lucy's purchase of the dragon bowl?
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Which of the following best characterizes social critic Vance Packard's position on the possibility of marketing efforts manipulating consumers' thoughts?
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Researchers who argue that the field of consumer behavior should not be a "handmaiden to business" believe that consumer behavior research should ________.
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A consumer researcher who believes in the paradigm of ________ believes that human reason is supreme and that there is a single, objective truth that can be discovered by science.
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Professor Franklin had a time machine and traveled back to 1975. He told a 1975 marketing class that in the future it would become popular among high school and college students to put holes through various parts of their anatomy and to attach metal plugs and ornaments through those holes. The students laughed at Professor Franklin and said they couldn't imagine that anyone would do that to his or her own body. What aspect of consumer behavior did the students not understand?
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The beginning of the modern era of consumerism is most closely associated with ________.
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Which of the following is NOT included in the "Declaration of Consumer Rights"?
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The National Advertising Division of the Council of Better Business Bureaus is an example of a(n) ________.
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The goals of helping people and bringing about social change are the focus of ________.
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Rules of conduct based on universal values such as honesty, trustworthiness, and fairness that guide actions in the marketplace are referred to as ________.
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