Monday 19 January 2015

78 Free Test Bank for Consumer Behavior Building Marketing Strategy 12th Edition by Hawkins

One of ways to success in selling that you can change your consumer behaviour. To understand deeply about consumer behaviour for your study or careers that I’m glad to recommend to you Free Test Bank For Consumer Behavior Building Marketing Strategy 12th Edition By Hawkins. You should be checked your knowledge to improve your understanding about the key of marketing with a lot of free useful complete online quick marketing test bank questions and full correct answers to practice easily to get all of contents from this textbook. Especially, no fee for this online practice. Too easy to practice right? Let’s start 78 mutiple choice questions below right now please!

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https://testbank123.com/free-test-bank-consumer-behavior-building-marketing-strategy-12th-edition-hawkins.html
What does the consumption of a product like Nikes mean to Andre, the working poor consumer discussed in the "Consumer Insight"?
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Which of the following is an internal influence on consumer behavior?
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_____ include(s) advertising, the sales force, public relations, packaging, and any other signal that the firm provides about itself and its products.
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Which of the following is FALSE regarding the working poor?
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Which is NOT a step in the consumer's decision process?
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Which of the following is NOT a societal outcome of marketing strategy and consumer behavior?
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Which of the following is a societal outcome of marketing strategy and consumer behavior?
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Amy purchased a new 32" LCD high-definition television and paid $400 for it. This amount of money Amy had to pay to obtain this product is known as the _____.
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An image of the product or brand in the consumer's mind relative to competing products and brands is referred to as the product's _____.
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Which of the following is used to evaluate the attractiveness of various market segments?
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Tony's job entails making sure his company's products get to retailers so that target customers can buy them. Which element of the marketing mix is Tony involved with?
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To be successful, a product must _____.
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Which of the following is included in marketing communications?
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_____ represents how one lives, including the products one buys, how one uses them, what one thinks about them, and how one feels about them.
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A(n) _____ is anything a consumer acquires or might acquire to meet a perceived need.
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Auxiliary or peripheral activities that are performed to enhance the primary product or primary service is referred to as _____.
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Which of the following statements is true regarding the overall model of consumer behavior?
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Timothy and his wife are considering the purchase of a new car. In addition to the price, they are also considering the cost of insurance, gasoline, maintenance, finance charges, and license fees. All of these factors combined represent the _____.
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A product's position refers to _____.
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The product, price, communications, distribution, and services provided to the target market is referred to as the _____.
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Which of the following is NOT considered one of the firm's outcomes of the marketing strategy and consumer behavior process?
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Bob and his friends go out every weekend and drink until they get drunk. Then they drive home in that condition. Which type of consumption does this represent?
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John purchases and is satisfied with his SUV because he believes that it provides greater crash safety than a sedan even though this is not technically true. John's satisfaction is based on the distinction between _____.
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Which type of decisions involve very little effort or thought on the part of the consumer?
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Liz Claiborne is a brand of clothing, accessories, and home products. Brand managers at this company are trying to learn which internal influences impact their customers' needs and desires most. Which of the following is a possible internal influence these managers should examine?
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Which outcome of marketing strategy produces the revenue necessary for the firm to continue in business?
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Which of the following is NOT a critical question for developing marketing communications?
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Teresa is trying to understand her customers better. She is examining the external influences that shape her customers' self-concepts and lifestyles. Which of the following is a possible external influence Teresa could examine?
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The totality of an individual's thoughts and feelings about him- or herself is known as _____.
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Karen was at the checkout at the grocery store and remembered that she was out of chewing gum that she normally likes to keep in her purse. Without much thought, she grabbed two packages of the gum she likes. What type of consumer decision does this illustration?
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_____ is everything the consumer must surrender in order to receive the benefits of owning/using the product.
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Rod is surveying consumers to gain a better understanding of his restaurant's image relative to competing restaurants. Rod is concerned with his restaurant's _____.
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_____ occurs when individuals or groups make consumption decisions that have negative consequence for their long-run well-being.
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Juan has segmented the market for boats and is currently analyzing each with respect to several factors, such as size, growth rate, competitor strength, fit with company image, distribution available, cost to serve, and risk before deciding which segment to target. Which step of market segmentation is Juan conducting?
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What is the first step in the consumer decision process?
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Which element of the marketing mix is concerned with having the product available where target customers can buy it?
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Which is NOT an external influence on consumer behavior?
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Which of the following is part of the marketing mix?
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_____ is the amount of money one must pay to obtain the right to use the product.
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