Monday 19 January 2015

60 Free Test Bank for Integrated Marketing Communications 3rd Asia Pacific Edition by Chitty

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The process whereby thoughts are conveyed and meaning is shared between individuals or between organisations and individuals is known as __________.
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The notion that all elements of the marketing mix must be coordinated and that all must speak with one voice is called __________.
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The world’s strongest brands are characterised by many traits, one of which is __________.
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According to the brand awareness pyramid, consumers begin by being __________.
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A form of person-to-person communication would be __________.
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The goal of IMC is to __________.
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In general, the single-voice, or synergy, principle involves selecting a specific __________ for a brand.
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IMC __________.
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For the firms that market them, brands play a key role in __________.
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Sales promotions are designed to __________.
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The marketing mix for a brand consists of __________.
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Advertising __________.
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According to Keller, brand awareness comprises __________.
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IMC requires that all of a brand’s communication media __________.
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The adoption of IMC necessitates __________.
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Marketing communications implementation decisions include __________.
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Products that are high in quality and represent good value potentially possess high __________.
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According to the brand awareness pyramid, top-of-mind awareness (TOMA) comes directly after consumers __________.
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The practice of promoting the interests of a company and its brands by associating with a specific event is known as __________.
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IMC starts with profiling the __________.
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An implicit characteristic of IMC is the building of relationships with customers. Which of the following features is not a characteristic of relationship building?
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Initially, the marketing communication program involves making __________.
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A(n) __________ is the key idea that encapsulates what a brand is intended to stand for in its target market’s mind.
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A __________ is a name, term, sign, symbol or design, or a combination of these, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors.
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The basic dimension of brand equity is __________.
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Fundamental marketing communication decisions include __________.
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Using different forms of marketing communications, communications’ basic objective is __________.
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The TOMA model represents __________.
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