Wednesday 14 January 2015

50 Free Test Bank for Advertising and Integrated Brand Promotion 6th Edition by OGuinn

Hey you! Maybe you are here because you need to find some information of advertising and integrated promotion by Brand for your course, maybe you are here because you feel really curious about main purpose of this site. Although any reasons for your activity that you should not leave please. Because we can understand what you need for passing exam. To help you improve your marketing by supportingfriendly free useful online marketing textbook test bank samples and full answers which focus on a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and industry developments such as social media, design thinking, and the impact of globalization. With main purpose, in order to help you self – study easily and remember deeply by quick questions such as true and false questions, mutiple choice questions, free text questions from Free Test Bank for Advertising and Integrated Brand Promotion 6th Edition by OGuinn. Especially, it’s 100% free for your online practice. Let’s start 50 mutiple choice questions below now as like Paulo Coelho shared his saying: “ One day you will wake up and there are any more time to do the things you’ve always wanted. Do it now”.
Please click this link below to get full answers:
https://testbank123.com/free-test-bank-advertising-integrated-brand-promotion-6th-edition-oguinn.html
Effective ________ positioning is accomplished by either developing vastly different products within the firm’s own product line or creating advertising messages that appeal to different consumer needs and desires.
  •  
  •  
  •  
  •  
A furniture retailer establishes itself in the Pacific Northwest with massive stores in Seattle and Portland. Over the years it expands into the West and Northwest, with large outlets in Billings, Fargo, and Denver. Its promotions throughout these locations would be considered ____ advertising.
  •  
  •  
  •  
  •  
The attempt to develop brand awareness and preference over time, as well as emphasize the benefits of using that brand is called
  •  
  •  
  •  
  •  
The advertising for a snow blower points out a brand’s unique benefits compared to the snow blowers offered by the competition. This is known as
  •  
  •  
  •  
  •  
Farm Fresh Market, a local grocery store chain, has decided to run a series of advertisements. For this to be considered an advertising campaign, the Farm Fresh Market ads must
  •  
  •  
  •  
  •  
Which of the following is true regarding advertising?
  •  
  •  
  •  
  •  
Which of the following would be considered a trade journal?
  •  
  •  
  •  
  •  
Which of the following is an example of international advertising?
  •  
  •  
  •  
  •  
EarthWorld, a manufacturer of camping gear and apparel, sells several lines of sleeping bags that are very similar to each other. The company does not want one line of sleeping bags to steal market share from the others. To protect against this, EarthWorld must be concerned with the effective use of
  •  
  •  
  •  
  •  
A particular group of consumers that is singled out by an organization for its advertising or IBP campaign is called a(n)
  •  
  •  
  •  
  •  
Public service announcements (PSAs)
  •  
  •  
  •  
  •  
A well-known manufacturer of office machines needs to hire a new product manager for its line of high-end copying machines for office use. The human resources associate is aware that the new manager she hires will most likely need to
  •  
  •  
  •  
  •  
The demand for goods and services is stimulated by advertising in a small Caribbean nation. The economic system of the country should benefit by a(n)
  •  
  •  
  •  
  •  
The reality of today’s promotions, beyond all else, centers around a strong emphasis on the
  •  
  •  
  •  
  •  
Based on the criteria that defines the concept of advertising, which of the following communication efforts would be considered advertising?
  •  
  •  
  •  
  •  
The American Academy of Pediatrics (AAP) wants to launch a message to inform citizens about dangerous crib structures and recalled products. It hires a firm called American Message, which has expertise in working with nonprofit organizations, to create a series of television commercials around this primary theme. There is no charge for airtime on the many syndicated networks on which the ad will be broadcast. In this instance,
  •  
  •  
  •  
  •  
Integrated brand promotion (IBP) is
  •  
  •  
  •  
  •  
A brand of soup is perceived by consumers as a “good deal,” one that provides a certain level of comfort and satisfaction that goes well beyond just the money it takes to purchase a few cans. In this way, the soup is said to have
  •  
  •  
  •  
  •  
The mayor of a midsize Southern city appears on local television, saying that she should be re-elected because she has brought jobs to the metropolitan area. Obviously, this effort is mass-mediated and is an attempt to persuade. But for it to be considered advertising, which other condition must be met?
  •  
  •  
  •  
  •  
What is the term for the effort to create a perceived distinction between an organization's brand and the competition's brand?
  •  
  •  
  •  
  •  
Which of the following is the result of a company creating a brand extension?
  •  
  •  
  •  
  •  
A greeting card manufacturer runs a commercial indicating that people who receive greeting cards appreciate them much more when they see its company name on the back. This is an example of a company focusing on
  •  
  •  
  •  
  •  
What three elements do today’s marketers want to build and maintain through their promotional efforts?
  •  
  •  
  •  
  •  
By about 1990, the idea of combining various promotional tools came to be known as ____, though over the past two decades this phrase has shifted and evolved, giving way to a new term.
  •  
  •  
  •  
  •  
A marketer has been given the task of monitoring all the elements of the marketing mix for a large Oregon winery. He has many responsibilities, but one aspect that he is not concerned with is the ____ of the winery’s products.
  •  
  •  
  •  
  •  
As the holidays approach, corporate advertising is placed in a trade channel by large retailers such as JCPenney, Macy’s, Sears, and Dillard’s.Their main objective is to get people into their stores and get into the mood to shop rather than to look for a particular item or brand. This is an example of ____ advertising.
  •  
  •  
  •  
  •  
YouTrade, an online broker, purchases a 60-second television commercial to be telecast during the Major League playoffs and the World Series. The commercial touts the reliability of YouTrade’s advice, expertise, and personal attention in assisting Internet customers with stock portfolio creation and management. The spot created by YouTrade is
  •  
  •  
  •  
  •  
During the NCAA championships, a national sports equipment manufacturer runs an edgy, fast-paced commercial featuring a well-known hip hop artist. A group of guys watching in a fraternity house seem to interpret the commercial in roughly the same way. When members of an audience share a similar interpretation of an ad like this, it is most likely the result of the
  •  
  •  
  •  
  •  
Market segmentation is the process of
  •  
  •  
  •  
  •  
The advertising aimed at government officials and bureaucrats who have big budgets to spend usually centers around
  •  
  •  
  •  
  •  
When national companies and local merchants share advertising expenses, they are taking part in ____ advertising.
  •  
  •  
  •  
  •  
It is evident that firms have not fully exploited all the opportunities that ____ marketing has to offer via communication through devices like smartphones and digital tablet-like devices.
  •  
  •  
  •  
  •  
For a communication to be classified as advertising, which of the following criteria does not have to be met?
  •  
  •  
  •  
  •  
A manufacturer creates massive demand for its new plastic sandal and greatly increases its production level. Over time, its high-volume production brought on by demand stimulation results in lower costs. This is an example of
  •  
  •  
  •  
  •  
A husband and wife are watching a cable news program when a commercial comes on that they’ve never seen before. He thinks that the spokesperson in the ad is pretty funny. She thinks the spokesperson is just plain stupid. This is an example of
  •  
  •  
  •  
  •  
What are the two major components of the mass-mediated communication model, each representing a somewhat independent process?
  •  
  •  
  •  
  •  
KidsCause, a metropolitan outreach organization that collects and donates toys for needy children, buys airtime on WXXY (a local TV station) to promote its annual toy collection. Amazing Ads, a local ad agency, shoots the video and produces the 30-second commercial and Downtown Deli donates sandwiches for volunteers on the days they collect, wrap, and distribute toys. In this promotional effort, who is the client?
  •  
  •  
  •  
  •  
A family-owned butcher shop has expanded to four locations within the St. Louis metropolitan area and suburbs, running regular promotions in the daily editions of The Kansas City Star. These newspaper ads forms of ____ advertising.
  •  
  •  
  •  
  •  
A medical equipment supplier is targeting a number of healthcare professionals (doctors, nurses, physical therapists) with its latest advertising. This firm should be aware that the advertising is attempting to reach an audience that
  •  
  •  
  •  
  •  
A marketer is asked to analyze her company’s advertising industry expenditures by target market. She wants to start with the broad market that is most often selected by advertisers. She begins her work by looking at
  •  
  •  
  •  
  •  
When consumers are brand loyal, the term inelasticity of demand is often used. This means that
  •  
  •  
  •  
  •  
Products that signify a certain class membership for those who purchase them—or hope to purchase them—are said to carry a certain level of ____ with their name and brand.
  •  
  •  
  •  
  •  
What type of advertising communicates the specific features, values, and benefits of a product offered by a particular company?
  •  
  •  
  •  
  •  
In the model of mass-mediated communication, the
  •  
  •  
  •  
  •  
A marketing manager for a giant beverage firm has been put in charge of all advertising for a new soft drink that appears to have a common appeal in different cultures around the world. This manager will most likely engage in
  •  
  •  
  •  
  •  
A manufacturer of a new electronic device launches a campaign to create demand for the entire product category, since it is new to the public. This is known as
  •  
  •  
  •  
  •  
When the advertising of Brandmoor’s, a regional department store, is created to encourage and maintain brand loyalty, it supports successful price increases. Economists would call this department store’s strategy an example of
  •  
  •  
  •  
  •  
A critic of advertising tells you that the costs of advertising are built into the costs for products, which are then passed on to the consumer. You have decided to argue the issue. You can make many points, but which argument should you not present?
  •  
  •  
  •  
  •  
Which acronym refers to the broad concept that defines today’s emphasis on building awareness and preference for brands, beyond merely communicating about products?
  •  
  •  
  •  
  •  
Which slogan is an example of corporate advertising rather than brand advertising?
  •  
  •  
  •  
  •  
Posted by at
Labels: , , ,

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)