Wednesday 14 January 2015

79 Free Test Bank for Contemporary Marketing 15th Edition by Boone 

After finishing whole your class but you cannot understand or keep any information from textbook to pass successfully your examination. Let’s throw your worry of exam away with Free Test Bank for Contemporary Marketing 15th Edition by Boone. This page provides friendly marketing free online useful test bank questions and full answers to help students of marketing get comprehensively contemporary marketing which is organised closely your course. With test bank, you will improve your marketing, save you time, and pass successfully your exam soon. Enjoy us at free textbook test bank with 79 mutiple choice questions below right now please!
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A strong market orientation:
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Banks have recently begun to install ATMs in supermarkets to address customers’ wants for instant cash when they go shopping. What type of utility are banks creating for customers?
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Which of the following is a private sector not-for-profit organization?
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Which of the following statements is not correct regarding not-for-profit organizations?
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Which of the following factors contributed to the transition from the production era to the sales era?
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A buyer’s market is characterized by:
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Which of the following statements concerning the global marketplace is false?
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Not-for-profit organizations often market to _____ and _____ may interfere with the organization’s marketing program.
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You receive a flyer urging you to attend a rally for a local political candidate. You’re asked to bring a can of food for the local food bank as the “price of admission”. This is a combination of _____ and _____ marketing respectively.
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Availability of goods and services at convenient locations creates:
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State bureaus of tourism and conventions typically engage in _____ marketing.
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The _____ is a companywide consumer orientation with the objective of achieving long-run success.
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The utility of a product or service is its:
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Whirlpool combines metal, rubber, and other components in the production of appliances. In doing so the company creates _____ utility.
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The failure of the management of a firm to recognize the scope of its business is referred to as:
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A company produces a high-quality product, with a maximum monthly output of 10,000 units. Production levels are constant and the company relies on its marketing department to find customers for its output. This approach is consistent with which era in marketing history?
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The marketing philosophy summarized by the phrase “a high-quality product will sell itself” is characteristic of the _____ era.
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A market in which there are more buyers for fewer goods and services is known as a:
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Approximately, what percentage of new product ventures end in failure?
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Assume you want to increase the number of customers by applying the marketing concept. Which of the following strategies would be most consistent with this approach?
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The future growth of a company is endangered when management:
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All of the following are examples of nontraditional marketing except _____ marketing.
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Fame-us is a talent hunt agency focusing on the youth looking to enter Hollywood. As part of their marketing strategy, Fame-us would generate time and place utility by:
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An alliance between a not-for-profit organization and a for-profit organization:
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The term ‘bottom line’ is a reference to:
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A company with a _____ orientation assumes that customers will resist purchasing products not deemed essential. Therefore, the marketing department will need to overcome this resistance through personal selling and advertising.
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In the relationship era, firms focus on:
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Convenience stores and vending machines are responsible for creating all of the following utilities except:
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Comparing not-for-profit organizations with for-profit organizations, all of the following statements are true except:
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The business philosophy incorporating the marketing concept that emphasizes first determining unmet consumer needs and then designing a system for satisfying them is known as:
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Which of the following statements regarding the marketing era is true?
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The basic objective of place marketing is to:
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Creating _____ utility is the responsibility of the production function.
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The emergence of the marketing concept can best be explained by:
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The most obvious distinction between not-for-profit and for-profit organizations is:
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When did relationship marketing emerge?
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Melissa is campaigning for Janet, her friend, who is contesting for the presidency of the student council at Riverdale Junior College. Melissa’s effort is an example of _____ marketing.
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The organizational function and set of processes that creates, communicates, and delivers value to customers and manages customer relationships in ways that benefit the organization and its stakeholders is called _____.
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If a company such as J.B. Trucking wanted to avoid marketing myopia, it should define its business as:
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