20 Free Test Bank for Global Marketing Management 8th Edition by Keegan

Hey guys! Don’t forget to add more practicing with 20 Free Test Bank for Global Marketing Management 8th Edition by Keegan to refresh your knowledge and prepare your next exam. These helpful marketing management textbook test bank questions which concentrate on all chapters included in textbook to provide the better way to learn and teach for your course. Moreover, test bank questions are tailored in ways intended for your exam study experience and you will meet similar type of questions that appear in your exam. Let’s try it at 20 multiple choice test bank questions below to discover the landscape of managerial marketing right now. Plus, remember leaving your comment below to let us know your problems.

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Which of the following management orientations views only the differences in the world regions?

•  A) ethnocentric
•  B) regiocentric
•  C) polycentric
•  D) concentric

Which of the following statements is true about the strategic concept of marketing?

•  A) Its objective is to maximize stakeholder benefits.
•  B) It has a product-centric marketing focus.
•  C) It emphasizes marketing from a company-centric paradigm.
•  D) Its focus is only on consumers and not their societies.

Which of the following orientations is based only on home-country superiority?

•  A) ethnocentric
•  B) polycentric
•  C) geocentric
•  D) regiocentric

Levy Inc., a U.S.-based smartphone manufacturer, extends its line of high-end smartphones to the Asian market to capitalize on the high demands for smartphones. Owing to its huge success in the United States, Levy uses the same set of marketing mix in the Asian markets. In this case, the company's management orientation is referred to as ________.

•  A) regiocentric
•  B) polycentric
•  C) concentric
•  D) ethnocentric

Which of the following is a driving force for global integration?

•  A) domestic focus
•  B) market needs
•  C) market differences
•  D) national controls

Which of the following is a focus of the new concept of marketing?

•  A) Mmaking a profit is the only end result of selling products.
•  B) emphasizing the product rather than the end consumer
•  C) achieving objectives by pushing products toward consumers
•  D) using integrated marketing mix to achieve profits

A company that sees only the similarities between the domestic and the world market is said to have a(n) ________ orientation.

•  A) regiocentric
•  B) ethnocentric
•  C) concentric
•  D) polycentric

Latour Boutiques, which is based in Europe, views each section within the European Union as a unique market and develops an integrated marketing strategy to sell its products. Due to its success in the European territory, Latour exports its products to other world markets sans any modifications. In this case, Latour's management orientation is typically ________.

•  A) concentric
•  B) polycentric
•  C) regiocentric
•  D) geocentric

Which of the following companies typically has a polycentric management orientation?

•  A) transnational
•  B) international
•  C) domestic
•  D) multinational

A(n) ________ company typically has a regiocentric or geocentric management orientation.

•  A) multinational
•  B) transnational
•  C) domestic
•  D) international

Which of the following statements best describes the phrase "global localization" in a nutshell?

•  A) A global product must be the same product everywhere without modifications in the marketing mix.
•  B) A global marketer must push local markets to accept global products.
•  C) A global marketer must adapt product marketing mix to the similarities and differences in the world market.
•  D) A global product must be a different product everywhere across the world regions.

Which of the following statements is true of a polycentric company?

•  A) Its orientation is based on a belief in home-country superiority.
•  B) Its marketing management is decentralized.
•  C) It's generally referred to as a domestic company.
•  D) It views foreign operations as being secondary to domestic operations.

Which of the following is a marketing mix element?

•  A) profit
•  B) promotion
•  C) potential
•  D) package

Which of the following factors restrains ethnocentric companies from pursuing opportunities in the global market?

•  A) experience transfer
•  B) scale economies
•  C) global strategy
•  D) management myopia

Which of the following is a restraining force behind global integration?

•  A) market needs
•  B) management vision
•  C) strategic intent
•  D) national controls