35 Free Test Bank for New Products Management 11th Edition by Crawford

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_____ refers to the overall process whereby an invention is transformed into a commercial product that can be sold profitably.

•  A. Innovation
•  B. Attribution
•  C. Brainstorming
•  D. Pricing

Which of the following is a reason for product failure in a firm?

•  A. Resorting to radical innovation with the new products process
•  B. Avoiding the use of the ready—fire—aim approach in the product development process
•  C. Chasing a moving target
•  D. Paying too much attention to customer needs

A marketing researcher is most likely to serve as a _____ in a new product development team.

•  A. functional representative
•  B. process manager
•  C. scientific advisor
•  D. project leader

Which of the following is the least innovative new product category?

•  A. Cost reductions
•  B. Product improvements
•  C. Line extensions
•  D. Repositionings

_____ are also known as "flanker" brands.

•  A. Line extensions
•  B. New-to-the-world products
•  C. Improvised products
•  D. Repositionings

Firms with a global innovation culture:

•  A. have a disadvantage in implementing global launches.
•  B. are unwary of the differences in customer needs and preferences.
•  C. can better manage the R&D tasks associated with the new products process.
•  D. are only open to domestic markets.

Products that are inventions and create a whole new market are called:

•  A. new-to-the-world products.
•  B. new-to-the-firm products.
•  C. "flanker" brands.
•  D. improvised products.

Which of the following products define wholly new product categories and are most likely to require consumer learning or incorporate a very new technology?

•  A. Improvised products
•  B. New-to-the-world products
•  C. New-to-the-firm products
•  D. Repositionings

_____ refer to those products that are retargeted for a new use or application.

•  A. "Flanker" brands
•  B. Line extensions
•  C. Repositionings
•  D. New-to-the-world products

New-to-the-firm products:

•  A. most likely require consumer learning.
•  B. most likely involve the incorporation of a very new technology.
•  C. tend to revolutionize existing product categories.
•  D. are new to a company, but are not new to the world.

Ace Corporation is a manufacturer of powder and liquid dishwashing detergents. Owing to popular demand, the company introduces a single-load, scented, gel detergent encased in water-soluble bags designed to fit dishwasher detergent trays. The firm's new product is best described as a(n):

•  A. new-to-the-world product.
•  B. line extension.
•  C. repositioned product.
•  D. improvised product.

The job of a _____ in the field of new product management is to help project managers develop and use good new product processes.

•  A. team executive
•  B. process manager
•  C. functional representative
•  D. technical specialist

In an attempt to extend the life of its brand of AquaFresh soap, Agate Inc., a soap manufacturer, makes certain enhancements to the characteristics and quality of its soaps. Agate's products would best fit into the new product category of:

•  A. line extensions.
•  B. new-to-the-firm products.
•  C. new-to-the-world products.
•  D. product improvements.

Which of the following statements is true regarding invention?

•  A. An invention is usually patentable.
•  B. To managers, invention is a dimension of complexity.
•  C. There are far more innovations than inventions.
•  D. An invention refers to the overall process whereby an innovation is transformed into a commercial product.

A _____ assumes a leadership role that oversees a team of people representing various functional departments.

•  A. functional representative
•  B. process manager
•  C. project manager
•  D. marketing researcher

Which of the following is the first phase in the basic new products process?

•  A. Concept ideation and generation
•  B. Opportunity identification and selection
•  C. Project evaluation
•  D. Product development

Which of the following is considered to be the most innovative category of new products?

•  A. Cost-reduced products
•  B. New-to-the-firm products
•  C. New-to-the-world products
•  D. Line extensions

Zooky Inc. is a well-known manufacturer of bubble gums, candies, chewing gums, and edible breath strips. The company recently introduced a new range of sugar-free, antibacterial chewing gum. Zooky's new product can be best described as a(n):

•  A. line extension.
•  B. new-to-the-firm product.
•  C. new-to-the-world product.
•  D. repositioned product.

To cater to the constant demands of its customers, Roltez Pretzels, a manufacturer of pretzels and extruded corn snacks, introduces honey-mustard pretzels to its product line. The honey-mustard pretzels are examples of:

•  A. new-to-the-world products.
•  B. new-to-the-firm products.
•  C. "flanker" brands.
•  D. product improvements.

Which of the following is true of new product categories?

•  A. If a product is new-to-the-world, the risks and uncertainties faced by the firm are higher.
•  B. If a product is new-to-the-firm, the associated costs of development and launch tend to be lower.
•  C. Generally, all the new product categories are innovations.
•  D. New product categories have to be managed in a similar fashion.

Well-known business writer, Gary Hamel, has described _____ as "the most important business issue of our time."

•  A. product distribution
•  B. the creation of radical innovation
•  C. advertising and marketing of services
•  D. product line extensions

A "me-too" product is most likely a:

•  A. new-to-the-world product.
•  B. new-to-the-firm product.
•  C. repositioned product.
•  D. reduced cost product.

Which of the following firms will have the most effective worldwide new product programs?

•  A. Firms that have implemented total quality management
•  B. Firms that use quality circles
•  C. Firms that follow a global innovation culture
•  D. Firms that are leaders in their respective industries

When a current product of a company has been enhanced to better serve consumer needs, the product will fall into the new product category of _____.

•  A. new-to-the-world products
•  B. repositionings
•  C. line extensions
•  D. product improvements

The _____, a strategy for new products, ensures that the new product team develops products that are in line with firm objectives and strategies and that address marketplace opportunities.

•  A. product prototype
•  B. product portfolio
•  C. product framework
•  D. product innovation charter

Which of the following statements is true of new product categories?

•  A. New product categories do not differ with regard to their associated risks and uncertainties.
•  B. All new product categories are not necessarily innovations.
•  C. Additions or revisions to existing product lines do not fall under the domain of new product categories.
•  D. The least innovative category of new products is product repositionings.