Friday, 20 March 2015

67 Free Test Bank for A Preface to Marketing Management 14th Edition by Peter

Let’s try your best at 67 Free Test Bank for A Preface to Marketing Management 14th Edition by Peter in order to discover your marketing management knowledge. Actually, you always tell yourself that you will prepare for your exam tomorrow because you have a lot of time. If you are keeping this in your mind that you need to stop it now. Your time is limited and let’s start free online marketing textbook test bank to improve effectively your knowledge for your study and career. After practicing this article that you will be surly surprising about your result. Let’s enjoy us right now!
Kindly go to the link below to get full questions and answers:
An organization's mission statement is described as not ruling out any opportunity management might wish to pursue. This mission statement is most likely to be _____.
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Chello Inc., the largest smartphone manufacturing company has been selling the world's cheapest smartphone called Zing. Recently, to increase its sales, Chello reduced the price of the phone even further. The marketing slogan for the Zing series is "The cheapest way to get smart." Chello Inc. is most likely using a _____ in this scenario.
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The things that an organization does so well that they give it an advantage over similar organizations represent that organization's _____.
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The principal task of the marketing function operating under the marketing concept is to _____.
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Candela Inc.'s marketing and product design involves identifying customer needs and then working backwards to devise products and services to meet those needs. Which of the following statements is most likely true about Candela Inc.?
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An organization's focus on devising methods to attract customers to current products is called _____.
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In the context of strategic planning, the _____ must be specific, measurable, action commitments by which the mission of the organization is to be achieved.
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An organization's mission, objectives, strategies, and portfolio plan are the four major components of its _____.
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The crux of the marketing concept is focusing on building long-term _____, where the initial sale is viewed as the beginning step and not as the end goal.
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Run With Scissors Inc., a hair salon, advertises its trendy and affordable offerings primarily through the use of social media. The type of strategy the hair salon uses can best be classified as marketing for a(n) _____.
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Identify the accurate statement regarding an effective mission statement.
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Winter Head is a firm that manufactures woolen blankets. The manufacturer claimed its blankets made from the softest wool and were so finely stitched that consumers wanted to include them in their inheritance. The company was proud of its product quality and formulated its mission statement based on it. What could potentially be wrong with such a mission statement?
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The purpose of the marketing concept is to rivet the attention of marketing managers primarily on serving broad classes of _____.
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It is important for a mission statement to be _____ because it provides a shared sense of purpose outside the various activities taking place within the organization.
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The Helen Mortimer Foundation is a non-profit organization that develops marketing strategies to encourage people to stop smoking in an effort to reduce the incidence of lung cancer. This best exemplifies marketing for a(n) _____.
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Which of the following is the first component of the strategic plan?
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The mission statement of a company should primarily have a(n) _____.
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In determining its mission statement, an organization must:
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Market development strategies involve:
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When completed, an effective mission statement will be primarily focused on the:
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Formulating a strategy based on distinctive competencies provides an organization with a unique benefit that allows the organization to _____.
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Which of the following statements is true regarding market penetration strategies?
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Which of the following is a guideline for implementing the marketing concept?
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A company has the following organizational objective: "To maintain levels of employee satisfaction consistent with our own and similar industries." Such an objective most likely focuses on which of the following areas of performance?
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Zest Sports Inc. manufactures sports goods and recently introduced a new line of sportswear for children between the ages of seven and ten years. The marketing team envisions an entirely new marketing strategy to create exchange for its new line of sportswear. This best exemplifies _____.
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Run for the Cure is an annual marathon that raises money for conducting research on breast cancer. Marketers advertise through the local media to attract participants and volunteers for the event. Which of the following types of marketing is depicted in this scenario?
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According to the marketing concept, the customer will be more satisfied and the firm will be more profitable when the:
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Which of the following statements is true of organizational objectives?
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