20 Free Test Bank for Internet Marketing 3rd Edition by Roberts 

For anyone who are looking for the best way to learn and practice to improve skills in their career or prepare for the exam about internet marketing. Enjoy at 20 multiple choice questions, 14 true and false questions, and 3 free text questions from Free Test Bank for Internet Marketing 3rd Edition by Roberts. These internet marketing textbook test bank questions free online are value of modern marketing that marketers today who often have to face and is how to best integrate this powerful new component and the development in internet marketing into their strategies and media plans. Thus, let’s practice with 20 multiple choice questions below to discover the essential theme of this test bank. You don’t need worry about your next exam if you have a good preparation before. Try it and don’t forget to leave your comment below to let us know what your problems are. Good luck!

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The basic business models used on the Internet include:

•  a. multi-channel marketing.
•  b. target return on investment.
•  c. disintermediation.

The most common way consumers discover new online products is through:

•  a. search.
•  b. merchant emails.
•  c. social networking sites.

Which of the following is not an element of the Internet infrastructure stack?

•  a. Website content
•  b. Operations like load balancing and security
•  c. Connections to the telecommunications backbone of the Internet

The Sabre System is an example of:

•  a. a new service made possible by the Internet.
•  b. an information product.
•  c. a product targeted solely at the consumer market.

Technology that can integrate location into marketing applications is called:

•  a. apps.
•  b. Web 3.0.
•  c. GPS.

The phenomenon we call "the Internet bubble" was characterized by:

•  a. many Internet businesses that had not attained profitability.
•  b. venture capital available to even questionable business models.
•  c. both of the above.

Term often used when software is made available on a fee for usage basis:

•  a. Applications Software Providers.
•  b. Proprietary Software.
•  c. Software as a Service.

The Internet experienced slow but steady growth until ________ allowed users to move around in easy graphical fashion.

•  a. Yahoo!
•  b. Mosaic
•  c. Netscape

Sales force.com exemplifies:

•  a. a “cloud computing” product that shows the power of connectivity in a network.
•  b. a proprietary product used by a single user.
•  c. technology that is used primarily to develop proprietary software.

________ is the communications protocol that provides the common “language” of Internet computing.

•  a. TCP/IP
•  b. HTML
•  c. The graphic browser

Which of the following is a true statement about the origins of the Internet?

•  a. The Internet was initially conceptualized in a term paper by a computer science student at Stanford.
•  b. The Internet was initially developed by a number of technology companies that wanted to expand the market for their products.
•  c. The Internet was initially developed by DARPA to fund research in communications technology for defense purposes.

Businesses have enthusiastically adopted the internet for marketing for the following:

•  a. attract new customers.
•  b. customer retention.
•  c. both of the above.

The Sabre System is an example of:

•  a. an information product that existed prior to the Internet.
•  b. the evolution of an internal system into a commercial product.
•  c. both of the above.

________ is the feature of the Internet that allows users to move easily from one document to another.

•  a. Telecommunications
•  b. Common platform
•  c. Hypertext

A website must be hosted on a ________.

•  a. browser
•  b. interactive device
•  c. server