Wednesday, 18 March 2015

71  Free Test Bank for Advertising and Promotion 5th Canadian Edition by Belch

Take immediately 71 Free Test Bank for Advertising and Promotion 5th Canadian Edition by Belch to add more confidence for your next examination. Don’t get down if you just got a few correct answers because marketing needs hard work and marketing takes your time. You need to spend practice more and more to improve effectively your knowledge, thus, we offer the system of free online marketing textbook test bank questions to help you practice easily to enhance your ability of analytic thinking. At test bank, it is so easy to understand with clear examples in the real life. Let’s go on practicing test bank quiz questions for free now and don’t forget to leave your comment below to let us know your surprising result!
Please visit the link below to get full questions and answers:
Advertising done by manufacturers of well-known brands on a nationwide basis or in most regions of the country is known as _____ advertising.
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Primary demand advertising is designed to:
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A brand or corporate name and its identification through its logo, symbols, slogans, or trademarks represent:
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________ refers to what a product or brand means to consumers and what they experience in purchasing and using it.
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_____ is nonpersonal communication neither directly paid for nor run under identified sponsorship.
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Sales promotions targeted to the ultimate users of a product such as sampling, coupons, contests, or sweepstakes are known as:
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The "Our Food. Your Questions" campaign by McDonald's Canada can be primarily described as what kind of marketing communication tool?
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Which of the following is NOT a characteristic of advertising as a form of promotion?
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_____ advertising is a type of consumer-oriented advertising that focuses on creating demand for a specific company's brand.
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Product, price, place and promotion are also known as ________
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Which of the following statements about price is true?
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_____ is defined as any paid form of nonpersonal communication about an organization, product, service or idea by an identified sponsor.
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_____ includes those marketing activities that provide extra value or incentives to the sales force, distributors, or the ultimate consumer.
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Advertising may be defined as any:
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______ is the coordination of all seller-initiated efforts to set up channels of information and persuasion to sell goods and services.
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Ads for computers and office furniture in Purchasing Canada, a trade magazine written and published especially for corporate and government buyers, are examples of _____ advertising.
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_____ advertising is targeted at individuals who buy or influence the purchase of industrial goods or services for their companies.
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Which of the following statements about publicity is true?
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Which of the following is NOT an element of the promotional mix?
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Advertising done by Wal-Mart, The Bay, and Target for the purpose of building store traffic and encouraging consumers to make a purchase is known as _____
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How does advertising differ from publicity?
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McDonald's Canada was recognized as Marketing Magazine's Marketer of the Year for 2012 for this promotion:
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Which of the following is NOT a technique used to generate publicity?
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Which of these is NOT a reason why marketers use advertising?
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Sales promotion programs targeted toward marketing intermediaries such as wholesalers, distributors, and retailers are known as:
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Marketing Magazine recognized this fast food chain as Marketer of the Year for 2012:
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This is the added value or goodwill resulting from a favourable image and/or consumer attachment to a company name, brand name, or trademark:
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Which of the following is the BEST example of a marketing exchange?
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McDonald's Canada answered consumer questions about its food and how it's prepared by:
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Rolex's use of high quality product photography and celebrities wearing their watches is a form of:
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McDonald's restaurants use a Monopoly game to allow customers to win various prizes. Each game piece that you receive as a result of a purchase either awards you a prize or fills in one section on a Monopoly board. Prizes can also be won if you own all the pieces of the railroads or all of one colour of property. This is an example of a:
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