74 Free Test Bank for Marketing Principles 2nd Australian Edition by Pride

Want to recommend 74 Free Test Bank for Marketing Principles 2nd Australian Edition by Pride to help all you prepare for your next exam about this textbook. You can practice easier by the system of various free online marketing textbook test bank questions and prompt answers, these quiz questions below focus on digital medial and social networking that incorporates the latest research and trends that you need to memorize to pass your exam. In addition, all important topics in this textbook will be covered in these samples such as social and environmental responsibility, globalisation, sustainability, marketing through transitional times and entrepreneurship, and so on. With the main purpose that help students of marketing who can improve their knowledge both level and in-depth that test bank is designed in which you can practice all backgrounds of marketing. Let’s enjoy to bring your knowledge back. Please leaving your problems below so that we can help you soon. Have a good time!

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The Australian airline Jetstar Airways __________ its domestic flights in Australia to people who want to fly to a destination without having to pay for meals and other things that are not essential to arriving at the destination safely and in good spirit.

•  A) arranges
•  B) prepares
•  C) provides
•  D) targets

In the expanded marketing mix, which variable refers to the human element of the product?

•  A) Physical evidence
•  B) Processes
•  C) Promotion
•  D) People
•  E) Price

Marketing is the process of:

•  A) promoting products through personal selling and advertising to facilitate satisfying exchange relationships.
•  B) maximising returns to stakeholders by developing relationships with valued customers and creating an advantage for them.
•  C) delivering a standard of living to a society.
•  D) creating, distributing, promoting and pricing goods, services and ideas to facilitate the achievement of a firm’s objectives.
•  E) focusing on customers’ needs.

The rising number of incidents of drink-driving in Australia has prompted the Australian government to launch advertising campaigns showcasing what can happen when driving under the influence of alcohol. This calls for activity in which marketing mix variable?

•  A) Price
•  B) Promotion
•  C) Distribution
•  D) Product
•  E) Packaging

Which of the following statements about marketing environment forces is not correct?

•  A) They influence customers by affecting their lifestyles, standards of living, and preferences and needs for products.
•  B) They may influence customers’ reactions to a firm’s marketing mix.
•  C) They fluctuate slowly and thereby create threats to a firm’s marketing mix.
•  D) They can fluctuate quickly and dramatically.
•  E) They help determine whether and how a marketing manager can perform certain marketing activities.

The expanded marketing mix includes:

•  A) product, price, place and promotion.
•  B) people, physical evidence, process and partnership.
•  C) people, promotion, place and process.
•  D) people, physical evidence, process and promotion.

In Australia, Campbell’s responded to consumer concerns about their health by introducing a line of reduced sodium soups made with natural sea salt. This illustrates a change in the __________ for Campbell’s.

•  A) marketing mix
•  B) marketing environment
•  C) marketing concept
•  D) marketing task
•  E) product concept

The concept of exchange is fundamental to the definition of marketing. What is the best description of exchange?

•  A) Activities that are performed primarily by producers and manufacturers
•  B) Development of products, distribution channels, promotional strategies and pricing objectives to satisfy customer requirements
•  C) Transfer of products in return for monetary considerations
•  D) Provision or transfer of goods, services or ideas in return for something of value
•  E) Transfer of products that take place only between for-profit organisations

Marketers sometimes speak of ‘controllable’ variables in the practice of marketing. Which of these is not considered a controllable variable?

•  A) Product
•  B) Price
•  C) Distribution
•  D) Competition
•  E) Promotion

For an exchange to take place, four conditions must exist. If you go to a Coldplay concert, for example, you go with the expectation of a great show. This is an example of the __________ condition, where each party must have confidence in the promise of the ‘something of value’ held by the other.

•  A) first
•  B) second
•  C) third
•  D) fourth

Which of the following scenarios involves the distribution element of the marketing mix?

•  A) Deciding whether a certain product should continue to be sold
•  B) Determining whether an advertising message would be more effective on television or in magazines
•  C) Choosing between a company jet or an airline for executive travel
•  D) Deciding whether to have retail outlets in addition to a website
•  E) Developing a new warranty policy for an existing product

The marketing environment is best described as being:

•  A) composed of controllable variables.
•  B) composed of variables independent of one another.
•  C) an indirect influence on the performance of marketing activities.
•  D) one that can fluctuate quickly and dramatically.
•  E) slow, with infrequent fluctuations.

To maintain an exchange relationship, buyers must be satisfied with the goods, service or idea obtained, and sellers must be satisfied with:

•  A) their profits.
•  B) receiving a good bargain on the product.
•  C) reducing their inventory.
•  D) one party having to compromise in the exchange.
•  E) the financial reward or something else of value received.

Apple has benefitted from technological advances in distributing songs over the Internet via its iTunes store, rather than establishing-brick and-mortar venues to sell music. This is an example of which element of the marketing mix?

•  A) Price
•  B) Distribution
•  C) Product
•  D) Promotion

Customer satisfaction can come from:

•  A) lack of service.
•  B) the bulk and weight of the product being too great.
•  C) lack of process.
•  D) anything received when buying and using a product.
•  E) bad experiences.

The forces of the marketing environment include:

•  A) political, legal and regulatory, sociocultural, technological, economic and competitive forces.
•  B) sociocultural, legal, regulatory, economic and competitive forces.
•  C) legal, regulatory, political and sociocultural forces.
•  D) competitive and non-competitive forces that affect most lifestyles.
•  E) fairly static components.

The marketing mix includes four marketing activities except which of the following?

•  A) Product
•  B) Price
•  C) Political forces
•  D) Promotion
•  E) Place

Responding to health concerns from consumers, McDonald’s revamped its menu to include healthier children’s menu options, such as fruit and chicken wraps instead of fries and hamburgers. This is an example of marketing mangers responding to:

•  A) an operating situation.
•  B) environmental forces.
•  C) the surroundings.
•  D) economic conditions.
•  E) the technological environment.

Even funerals are changing as a result of customers’ needs and wants. Some funeral companies are developing new products such as:

•  A) less environmentally friendly coffins.
•  B) less economical funeral cars.
•  C) fewer cremation services.
•  D) cardboard coffins.

The Australia Zoo in Queensland is in the business of:

•  A) establishing zoos.
•  B) making people happy and giving them memorable experiences.
•  C) making animals perform.
•  D) teaching about endangered animals.

A target market:

•  A) involves a large number of customers.
•  B) is a specific group of customers on whom a company focuses its marketing efforts.
•  C) already has several competitors vying for customers’ business.
•  D) is the same thing as a salesperson’s prospective client list.
•  E) is a customer group classified as people with similar demographic characteristics.

The identified change in consumer behaviour towards online shopping and/or searching for information can be described as a(n) __________ force operating in the dynamic marketing environment.

•  A) competitive
•  B) economic
•  C) political
•  D) legal
•  E) sociocultural