Friday, 20 March 2015

69 Free Test Bank for Marketing Management 2nd Edition by Marshall 

Free Test Bank for Marketing Management 2nd Edition by Marshall is designed to fulfill what you need to pass the exam. On top of that, you will provide free online marketing textbook test bank samples to help yourself prepare well for your next exam. Moreover, there are the different between our test bank and others test bank that it saves your time, and your a lot of money. Going to 69 multiple choice below to discover all background about marketing management for your in- depth and level. Especially, after completing this practice that you should move on next test bank questions to practice more. Enjoy us and don’t forget your comment below to let us know your excellent result. Good time!
Please visit the link below to get full questions and answers:
According to Peter Drucker, the father of modern management, the business enterprise has only two functions: ______ and _____.
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Companies that promote sustainability practices like Starbucks, which has a stringent recycling program, or General Electric, which makes compact fluorescent lightbulbs (CFLs), are practicing ______________.
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When you tell someone you are a marketing major in college, he or she may think you want a career in ________________.
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_____________ is the set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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A medieval knight could not go to the armor maker and pick out a size 44 Long suit of armor to protect him in battle. Nor could a person go to the cobbler and get a pair of shoes in a few minutes. This period before the advent of marketing is known as the _______________.
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The marketing concept was first articulated in writing in the Annual Report of ______________.
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Communicating and delivering value focuses on _____________________.
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Companies that conduct research using focus groups, consumer surveys, and in-person interviews most likely have a ____________.
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When JCPenney department store (JCP) changed its _________________ strategy, it discovered that customers did not like it and left.
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After a recent 141-day strike, the union members in California went back to work at area grocery stores. The union negotiated raises, better health care benefits, and a one-tier pay scale. The role of the union may best be described as a(n) ________.
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In 2012, product endorsements earned a professional golfer $78 million, a top football quarterback $49 million, and a pro basketball player $62 million. This illustrates why many people think of marketing as primarily about ______________.
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Studying marketing today is relevant to any business student because _____.
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Bryan gets reduced fees for his daughter's piano lessons by maintaining her teacher's website. Bryan is practicing the central tenet of marketing called ____________.
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Making a change in any of the marketing mix elements will _______________.
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The Clean-O company makes an all-purpose cleaner for the hospital and nursing home market that is guaranteed to kill 99 percent of Staphylococcus germs, a major concern for medical facilities. The company is not interested in pursuing the consumer market. Clean-O has adopted a ___________.
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Peter Drucker, the father of modern management, stated that the only purpose of an organization is _____________.
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From a customer's perspective, value is defined as ___________________.
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Creating value focuses on _____________________.
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__________ is not a marketing function.
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AMA's current official definition of marketing reflects the view toward marketing activities as ______.
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Purpose marketing, or pro-social marketing, as practiced by Panera Bread _______.
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The stereotypical automobile dealership uses tactics like high pressure and bargaining to get customers to buy. This is an example of _____________.
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Marketing misnomers occur because many people think of marketing as __________.
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The most visible business function of the firm is ______, as demonstrated by a web page, good customer service, or a TV advertisement.
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Peter Drucker, the father of modern management, believed that marketing _____________.
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Henry Ford is well known to business students for creating the assembly line that enabled mass production of the Model T. This is an example of _____________.
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The concept of exchange relates to _____________.
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The _____________ aspect of a firm is generally the most visible to people outside the organization.
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Creating, communicating, delivering, and exchanging offerings that have value may be thought of as ___________________.
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The marketing concept was introduced ______________.
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High pressure selling _____________.
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