Wednesday, 25 March 2015

40 Free Test Bank for Marketing Channel Strategy 8th Edition by Palmatier

Let’s enjoy us at 40 Free Test Bank for Marketing Channel Strategy 8th Edition by Palmatier to add more confidence for passing your examination. Although it isn’t a perfect reference ever yet the system of various free marketing textbook test bank questions online of the best way to learn and memorizeinformation included in this textbook, most questions focus on various topics, findings, and viewpoint from multiple disciplines to help you improve effectively and define your weaker knowledge. These quiz answers will be available at the end as soon as your submit. We are glad to recommend you take it for the refreshing exam preparation soon. Good luck!
Please visit the link below to get full questions and answers:
What should most likely be the goal of all marketing channel members?
  •  
  •  
  •  
  •  
  •  
Which channel function most likely plays a role in all value-added activities of a marketing channel system?
  •  
  •  
  •  
  •  
  •  
Martin, a channel manager for an appliance manufacturer, needs to evaluate the importance of each channel function in terms of cost and value. Martin also needs to determine the proportion of each channel function performed by each channel member. Which of the following should Martin most likely use for this task?
  •  
  •  
  •  
  •  
  •  
Which term refers to splitting a market into groups of end-users?
  •  
  •  
  •  
  •  
  •  
How do intermediaries most likely create utility for end-users?
  •  
  •  
  •  
  •  
  •  
What is the most likely outcome of an ineffective marketing channel strategy?
  •  
  •  
  •  
  •  
  •  
A ________ is a channel member that takes the primary role of establishing and maintaining channel links.
  •  
  •  
  •  
  •  
  •  
What risk does a branded manufacturer most likely face by allocating part of its production capacity to private-label products?
  •  
  •  
  •  
  •  
  •  
Which of the following indicates the proportional value added to the total channel’s performance by each channel member?
  •  
  •  
  •  
  •  
  •  
The benchmarking stage of the marketing channel strategy framework focuses on ________.
  •  
  •  
  •  
  •  
  •  
Which channel function almost always moves forward from the producer to the consumer?
  •  
  •  
  •  
  •  
  •  
Which term refers to activities such as physically distributing products, engaging in after-sales service, and handling customer payments?
  •  
  •  
  •  
  •  
  •  
All of the following are key channel elements that must be managed to ensure that a channel system runs smoothly EXCEPT ________.
  •  
  •  
  •  
  •  
  •  
All of the following channel functions can move either upward or downward in the marketing channel EXCEPT ________.
  •  
  •  
  •  
  •  
  •  
Audrey works as a manufacturers’ representative for an athletic shoe company. In her position, Audrey is most likely responsible for ________.
  •  
  •  
  •  
  •  
  •  
Which statement is most likely true about a marketing channel system?
  •  
  •  
  •  
  •  
  •  
Tanya recently purchased paper towels, sodas, and frozen pizzas at Sam’s Club, a hypermarket. In the marketing channel system, Tanya is best described as a(n) ________.
  •  
  •  
  •  
  •  
  •  
Which of the following would be the best method for reducing channel conflict?
  •  
  •  
  •  
  •  
  •  
Which channel function almost always moves up the channel from the end-user to the producer?
  •  
  •  
  •  
  •  
  •  
Which of the following tasks would LEAST likely be conducted by a merchant wholesaler?
  •  
  •  
  •  
  •  
  •  
Which of the following most likely occurs in the first stage of the marketing channel strategy framework?
  •  
  •  
  •  
  •  
  •  
Which term refers to value-added services and products created by channel members and consumed by end-users?
  •  
  •  
  •  
  •  
  •  
Department stores, convenience stores, and warehouse clubs are best categorized as ________.
  •  
  •  
  •  
  •  
  •  
Manufacturers are LEAST likely to use intermediaries to:
  •  
  •  
  •  
  •  
  •  
Sony produces televisions and computers and sells them through electronics stores. In a marketing channel, Sony would best be described as a ________.
  •  
  •  
  •  
  •  
  •  
Which of the following is LEAST likely a carrying cost associated with a retailer taking title of a manufacturer’s products?
  •  
  •  
  •  
  •  
  •  
A marketing channel strategy is a set of activities focused on designing and managing a marketing channel for the purpose of ________.
  •  
  •  
  •  
  •  
  •  
All of the following are sorting functions performed by intermediaries EXCEPT ________.
  •  
  •  
  •  
  •  
  •  
What general term refers to middle channel members in the marketing channel?
  •  
  •  
  •  
  •  
  •  
Which term refers to a set of independent organizations involved in the process of making a product or service available for use or consumption?
  •  
  •  
  •  
  •  
  •  
Which factor would LEAST likely be considered in the implementation stage of the marketing channel strategy framework?
  •  
  •  
  •  
  •  
  •  
Which of the following is most likely a true statement about channel functions?
  •  
  •  
  •  
  •  
  •  
The greatest number of contact lines most likely involves manufacturers selling products ________.
  •  
  •  
  •  
  •  
  •  
Katherine, a channel manager with a shoe manufacturer, recently learned that prices in the channel are higher than desired by end-users. Katherine most likely used a(n) ________ to determine this information.
  •  
  •  
  •  
  •  
  •  
ElectroInc produces cell phone accessories and sells them to firms such as Apple and Samsung. Apple and Samsung put their own brand names on ElectroInc products before selling them to end-users. Which term best describes ElectroInc?
  •  
  •  
  •  
  •  
  •  
Compu-Tech is an information technology firm that handles customer orders and payments for a variety of online retailers. Compu-Tech is most likely a(n) ________.
  •  
  •  
  •  
  •  
  •  
Valu-Mart wants to ensure that its stores are never under- or overstocked with certain products, such as paper towels, sodas, and cereal. Which tool would most likely help Valu-Mart solve this problem?
  •  
  •  
  •  
  •  
  •  
Which of the following is most likely an example of a firm engaging in disintermediation?
  •  
  •  
  •  
  •  
  •  
Posted by at
Labels:

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)