67 Free Test Bank for CB 1st Canadian Edition by Babin
In order to ensure that you will overcome your coming exam that you need to have a good preparation for your exam. Here’s 67 Free Test Bank for CB 1st Canadian Edition by Babin multiple choice questions in which you can practice easily and memorize deeply with real examples in the life. These free marketing textbook test bank questions analysis clearly consumer behavior and bring concepts to life with learning and study tools that ensure student engagement. Let test bank become your study methods to prepare for your exam. For sure that after practice a lot with test bank, you will be surprise with your excellent exam in the future. If you do not believe in this, let’s discover it right now!
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Marian is trying to decide on a major, so she takes an aptitude test offered by the career services office at her school. The results indicate that she is interested in understanding how people react to their environment and is concerned with their thoughts, feelings, and behaviours. Which discipline should Marian pursue?
A market researcher focuses on the psychological process, including the thoughts, feelings,and behaviour people experience once they realize they have an unmet need. What set of value-seeking activities is the researcher examining?
Which discipline has contributed to consumer behaviour research by allowing researchers to interpret the relationships between consumers and the things they purchase, the products they own, and the activities in which they participate?
What is the term for the negative results of consumption?
Henry buys a new laptop because of the numerous features and upgrades that are offered from this newer model. What are these features referred to in terms of the consumption process?
Customers pay money for products they believe will satisfy their needs and wants. What is the term for this transfer of money for goods or services?
A description for a marketing course in a university course catalogue states, “This course represents the study of consumers as they go about the consumption process.” What is the name of this course?
What is the term for the physical parts of a product?
Due to the competitive nature of the restaurant industry, Harry’s Town Pub has implemented a new employee training program that prioritizes providing high-quality customer service and focusing on patron satisfaction. Which type of orientation is Harry’s focusing on?
Which theory has “obtaining resources from consumers in return for the value they create” as a basic tenet for explaining why companies succeed or fail?
Which of the following is NOT a discipline in which consumer behaviour has roots?
Apple sold more than 7 million iPads within months of launching the product. Prices for this product ranged from $499 to more than $800, and Apple had difficulty keeping up with the demand. Why were so many iPads sold?
What is the last step in the basic consumption process?
According to the textbook, what is the ultimate hallmark of success for a business?
What is the term for direct contacts between the firm and a customer?
Which type of marketing is based on the belief that a firm’s performance is enhanced through repeat business?
Poppy has decided that she should buy a car to get to her new job on the opposite side of town. In terms of the basic consumption process, what is this first step referred to as?
Which discipline studies people’s reactions to their environment?
Which discipline should you study to learn about how groups of people interact within society?
What is the area of focus for social psychologists?
What is the process by which goods, services, or ideas are used and transformed into value?
Renee is going to a formal dance next month and goes shopping for a full-length gown. What does the gown exemplify in the basic consumption process?
What is the term for the decision to give something up in return for something of greater value?
When consumers recognize they have an unmet need, they usually seek out specific products or services that they believe will satisfy that need and provide value to them. They are willing to give up something, such as money and effort, to find the products or services that will provide the benefits they seek. What is the term for this process that consumers go through to satisfy their needs?
Which area involves the multitude of value-producing activities that facilitate exchanges between buyers and sellers?
The Ritz-Carlton Hotel has a culture that embodies the importance of creating value for guests among all employees. One way this is implemented is by giving the front desk employees the authority to correct a problem presented by a guest without having to have approval from a manager. Which type of orientation does this company embrace?
John is a psychologist who analyzes the thoughts, feelings, and behaviours that people have as they interact with other people in groups. What type of psychologist is John?
Melanie is a psychologist who studies consumer behaviour. She specializes in the mental reactions involved in consumer information processing, such as how advertisements persuade consumers to buy a product. Which field of psychology is Melanie practising?
Marketing as a recognized discipline grew out of two other disciplines. What are the two disciplines?
Juan is majoring in a discipline that examines the production and consumption of goods and services. What is Juan’s major?
What are the two perspectives from which consumer behaviour can be defined?
Two factors should be considered when trying to understand how important serving customers well should be to any given organization. The first factor is the competitiveness of the marketing environment. What is the second factor?
William has been researching production and consumption patterns in China for his employer. His work estimating demand for consumer products is part of which discipline?
Which of the following is NOT an example of a touchpoint?
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