Tuesday, 31 March 2015

99 Free Test Bank for Advertising and Promotion An Integrated Perspective 9th Edition by Belch

Hello again! Welcome to you visit again this site to prepare for your exam by practicing lots marketing textbook test bank questions free online from Free Test Bank for Advertising and Promotion An Integrated Marketing Communication Perspective 9th Edition by Belch. This is the first site in which provide you free online quiz questions and full answers. We are proud of the system of quiz questions to help you prepare well your marketing knowledge for your examination and your career in the future. In this article, most quiz questions will concentrate on the more widely recognized approach of implementing an integrated marketing communication strategy. Thus, you can remember deeply the theory included in this textbook and practice with examples in the real life. Let’s start 99 multiple choice questions below to discover those. Good luck!
Kindly go to the link below to get full questions and answers:
_____ involves coordinating the various promotional elements and other marketing activities that communicate with a firm's customers.
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______ is the coordination of all seller-initiated efforts to set up channels of information and persuasion to sell goods and services.
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Traditionally, _____ has been the cornerstone of brand-building efforts.
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Which promotional mix would a firm use if it wanted to reach a large consumer audience while keeping cost per contact low and create a symbolic image or appeal for a new brand?
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Which of the following is a characteristic of advertising as a form of promotion?
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Which of the following is NOT an element of the traditional promotional mix?
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_____ is defined as any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor using predominantly mass media communication.
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Which the following is NOT possible through the use of advertising?
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Advocates of integrated marketing communications argue that:
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Which of the following is an example of a marketing exchange?
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Advertising is defined as any:
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To respond to media fragmentation, marketers are moving away from mass marketing and engaging in:
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Price, product, place and promotion together form the:
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_____ is the customer's perception of all the benefits of a product or service weighed against all the costs of acquiring and consuming it.
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_____ is the sum of all points of encounter or contact that consumers have with the brand, and it extends beyond the experience or outcome of using it.
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Prior to the development of integrated marketing communications, the promotional function in most companies was dominated by:
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_____ is a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic role of a variety of communication disciplines and combines them to provide clarity, consistency, and maximum impact.
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Advertising done by manufacturers of well-known brands on a nationwide basis or in most regions of the country is known as _____ advertising.
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The central theme of the concept of _____ is that all of an organization's marketing and promotional elements and activities communicate consistently and in a unified manner with its customers.
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_____ has been described as one of the "new-generation" marketing approaches being used by companies to better focus their efforts in acquiring, retaining, and developing relationships with customers and other stakeholders.
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The basic elements that are used to accomplish an organization's marketing communication objectives are referred to as:
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Product, price, promotion, and _____ are the 4Ps of the marketing mix.
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The goal of an integrated marketing communications program is to:
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The best-known and most widely discussed form of promotion is:
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