Sunday, 15 March 2015

68 Free Test Bank for Marketing The Core 3rd Canadian Edition by Kerin

Open your mind at 68 Free Test Bank for Maketing The Core 3rd Canadian Edition by Kerin in which you can practice easier to keep the concepts in your mind and improve effectively your knowledge for your future career. Test bank is friendly and helpful for your marketing course. Enjoy this article to discover marketing strategies with title “ The Core” by Kerin to help yourself complete the coming exam. Moreover, in 68 free marketing test bank questions below focus on real examples in the life and the theory included in this textbook. Don’t be just worried about your exam when you know our test bank already. We are sure that if you hard working to practice more and more, you will get an excellent result at your next exam. Let’s start and hope a good preparation for your exam.
Please visit the link below to get full questions and answers:
The Whirlpool Corporation creates home appliances to make life easier and more enjoyable for people. This statement concerns the _____ element of the marketing mix.
  •  
  •  
  •  
  •  
  •  
Product design, pricing strategies, and service elements create _____.
  •  
  •  
  •  
  •  
  •  
Which of the following is an example of an idea?
  •  
  •  
  •  
  •  
  •  
Which of the following is an example of a good?
  •  
  •  
  •  
  •  
  •  
Which of the following is true of marketing?
  •  
  •  
  •  
  •  
  •  
Roxta used television ads and "Meet the Bear" events for its Big Bear Candy, while it used social media and newspaper ads for Dark Coffee Sticks. Which element of the marketing mix has Roxta used?
  •  
  •  
  •  
  •  
  •  
By identifying the needs of the two different target groups for its two products, and devising a marketing mix to launch its products successfully, Roxta shaped the elements of the marketing mix to create a _____.
  •  
  •  
  •  
  •  
  •  
Event marketing is an example of _____.
  •  
  •  
  •  
  •  
  •  
A target market is:
  •  
  •  
  •  
  •  
  •  
The ability to buy a soda from a vending machine demonstrates the _____ element of the marketing mix?
  •  
  •  
  •  
  •  
  •  
To attend the winter concert presented by the community chorus, every person had to donate one unwrapped toy at the concert hall door. This statement is most closely related to the _____ element of the marketing mix.
  •  
  •  
  •  
  •  
  •  
Which element of the marketing mix is demonstrated when a company manufactures a low-calorie chocolate chip cookie?
  •  
  •  
  •  
  •  
  •  
An attribute that makes up a good, a service, or an idea, including product design, features, colour, packaging, warranty, and service levels is called _____.
  •  
  •  
  •  
  •  
  •  
Chang, the marketing manager of Urban Companies, is analyzing the specific group of existing and potential customers for the launch of Urban's new product. Which of the following is Chang identifying?
  •  
  •  
  •  
  •  
  •  
Which of the following is an example of a service?
  •  
  •  
  •  
  •  
  •  
_____ is described as the process of planning and managing goods, services, or ideas to meet consumer needs and organizational objectives.
  •  
  •  
  •  
  •  
  •  
The two central concerns of marketing are:
  •  
  •  
  •  
  •  
  •  
Roxta has developed two products for two specific groups of potential customers. What are these groups called?
  •  
  •  
  •  
  •  
  •  
Which of the following elements of the marketing mix explains Roxta's activity to sell Big Bear Candy at the cash counters and Dark Coffee Sticks on the shelves?
  •  
  •  
  •  
  •  
  •  
The owners of Old School Brand Authentic Antique Foods researched cookbooks to come up with recipes for the old-fashioned products they market. Concern about the _____ element of the marketing mix would make them eager to be featured in an upcoming edition of Taste of Home magazine.
  •  
  •  
  •  
  •  
  •  
Which element of the marketing mix is demonstrated when an art gallery suggests a $2.00 donation at the door?
  •  
  •  
  •  
  •  
  •  
Wal-Mart's mission includes developing a combination of benefits for its customers through quality products at reasonable prices with quality service, and giving its customers the best products at the best price. This statement represents the company's strategies at achieving _____.
  •  
  •  
  •  
  •  
  •  
Sound and Cinema is a 10-year-old company that turns an ordinary basement into a home theatre. It advertises in publications that are mailed to homeowners in subdivisions in which the least expensive home costs $475,000. These homeowners are the _____ market for Sound and Cinema.
  •  
  •  
  •  
  •  
  •  
_____ is the trade of things of value between buyers and sellers so that each benefits.
  •  
  •  
  •  
  •  
  •  
An educational software company is developing a new line of computer software to teach preschoolers letter and number recognition. What is the primary target market for this new product?
  •  
  •  
  •  
  •  
  •  
The element of the marketing mix demonstrated when a newspaper carrier throws a paper on the front porch is _____.
  •  
  •  
  •  
  •  
  •  
The element of the marketing mix demonstrated when a company places an ad in the Yellow Pages is _____.
  •  
  •  
  •  
  •  
  •  
The specific group(s) of existing and potential consumers to which marketers direct their marketing efforts is referred to as a _____.
  •  
  •  
  •  
  •  
  •  
Which of the following is an element of the marketing mix not under the control of a marketing manager?
  •  
  •  
  •  
  •  
  •  
Posted by at
Labels:

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)