90 Free Test Bank for Marketing An Introduction 5th Canadian Edition by Armstrong
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If this is the only marketing management concept adopted, manufacturers can develop to marketing myopia?
The art and science of choosing target markets and building profitable relationships with them is called ________.
According to the authors of your text, the ________ concept is a "sense and respond" philosophy rather than a "make and sell" philosophy.
Which of the following marketing management orientations focuses primarily on improving efficiencies along the supply chain?
________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others.
According to management guru Peter Drucker, "The aim of marketing is to ________."
"Build a better mousetrap and the world will beat a path to your door" reflects the ________ concept.
An effective value proposition answers the question _______________.
Selecting which segments of a population of customers to serve is called ________.
When it comes to communicating with customers, marketers have traditionally asked the question, "How can we reach our customers?" Because of new interactive media, effective marketers now ask:
The ________ steps of the five-step marketing process are about understanding customers, creating customer value, and building strong customer relationships.
Which of the following best encompasses market offerings?
________ refers to sellers that pay more attention to their own products than to the benefits and experiences produced by these products.
Which of the following is the most likely result of a marketing strategy that attempts to serve all customers?
In addition to attracting new customers and creating transactions, the goal of marketing is to ________ customers and grow the company's business.
The ________ concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfaction better than competitors do.
The product concept says that a company should ________.
________ is the act of obtaining a desired object from someone by offering something in return.
Which of the following is most essential to any definition of marketing?
Which of the following is an accurate description of modern marketing today?
________ is the set of actual and potential buyers of a product.
________ is the set of benefits a company promises to deliver to its consumers to satisfy their needs.
The ________ concept calls for aggressive selling and promotion effort.
Consumer research, product development, communication, distribution, pricing, and service are all most accurately described as core ________ activities.
According to the simple five-step model of the marketing process, a company needs to ________ before designing a customer-driven marketing strategy.
________ are human needs as shaped by individual personality and culture.
Dollarama stores focus on serving buyers who have relatively modest means. This is an example of ________.
When marketers set low expectations for a market offering, they are most likely to run the risk of which of the following?
Which of the following marketing management concepts is most closely aligned with the philosophy of continuous product improvement and the belief that customers will choose products that offer high quality, performance, and innovative features?
When backed by buying power, wants become ________.
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