Sunday, 15 March 2015

52 Free Test Bank for Advertising and Integrated Brand Promotion 7th by OGuin

You want to get fully understanding in this textbook? You want to learn and memorize the concepts included in this textbook and prepare your knowledge to pass your coming exam. In this article, we suggest 52 Free Test Bank for Advertising and Integrated Brand Promotion 7th by Oguinn. These marketing textbook test bank free bring a solid understanding of advertising strategy to life with lots real examples in the life and you will improve your exam experience by facing to the similar type of questions in your real test. Let’s practice to get results in advertising and business today at test bank right now!
Please visit the link below to get full questions and answers:
Radical, a men's deodorant brand, displays its product in advertisements as being worn by men who are attractive and popular. This is an example of .
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Sparkles Inc. has launched an advertisement on a local television channel. The ad promotes the new set of Acrylic paints and informs customers that the first five people who call in the next two days would receive a free sample. This is an example of .
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Which of the following is true regarding advertising?
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is the process of creating a perceived distinction between an organization's brand and a competitor's brand.
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Samsonic is the leading manufacturer of televisions in the world. It has created a new advertisement that it wants to be aired all over the world, changing only the language for each country. This is an example of:
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Which of the following is a similarity between the market strategies, positioning and differentiation?
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Which of the following is true of integrated brand promotion (IBP)?
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Rachel, the mayor of Genovia, had recently appeared on a local news telecast. She stated that she should be re- elected because she contributed to the increased rate of employment in the metropolitan area. In order for her message to be considered as an advertisement, which of the following conditions should be met?
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A brand of soup is perceived by consumers as a “good deal,” one that provides a certain level of comfort and satisfaction that goes well beyond the money it takes to purchase a few cans. In this example, the soup is considered to have:
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Brad and his wife, Carla are watching a commercial that they’ve never seen before. Brad thinks that the ad is humorous. However, Carla finds the ad monotonous and uninteresting. This example illustrates that:
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In the model of mass-mediated communication, the:
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Which of the following is one of the four areas of responsibility in the marketing mix?
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When national companies and local merchants share advertising expenses, they are taking part in .
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RomTech, a cell phone manufacturer, displays in its advertisement that its products are better than others in the market because they are waterproof and scratch proof. This is an example of .
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Cryptic Inc., a literary publisher, has established offices in more than 20 states in Lentasia. Additionally, it has advertised in all states of the country. This is an example of advertising.
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Which of the following is true of inelasticity of demand?
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is the measure of the total value of goods and services produced within an economic system.
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Integrated brand promotion (IBP) can be defined as:
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A particular group of consumers that is singled out by an organization for its advertising or integrated brand promotion campaign is called:
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A family-owned meat shop has expanded to four locations within the Preston area and suburbs, running regular promotions in the daily editions of The Preston City Star newspaper. These newspaper ads are forms of advertising.
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The customers of TimeZone watches have high brand loyalty and although the watches are priced at high rates, TimeZone's customers are willing to pay the market price of the product. This is an example of .
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KidsCause, a metropolitan outreach organization that collects and donates toys for needy children, buys airtime on WXXY (a local TV station) to promote its annual toy collection. Amazing Ads, a local ad agency, shoots the video and produces a 30-second commercial and Downtown Deli donates sandwiches for volunteers on the days that KidsCause collects, wraps, and distributes toys. In this promotional effort, who is the client?
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attempts to develop brand awareness and preference over time, as well as emphasize the benefits of using that brand.
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Effective internal positioning is accomplished by:
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