Monday, 2 March 2015

74 Free Test Bank for Marketing Principles 2nd Australian Edition by Pride

Want to recommend 74 Free Test Bank for Marketing Principles 2nd Australian Edition by Pride to help all you prepare for your next exam about this textbook. You can practice easier by the system of various free online marketing textbook test bank questions and prompt answers, these quiz questions below focus on digital medial and social networking that incorporates the latest research and trends that you need to memorize to pass your exam. In addition, all important topics in this textbook will be covered in these samples such as social and environmental responsibility, globalisation, sustainability, marketing through transitional times and entrepreneurship, and so on. With the main purpose that help students of marketing who can improve their knowledge both level and in-depth that test bank is designed in which you can practice all backgrounds of marketing. Let’s enjoy to bring your knowledge back. Please leaving your problems below so that we can help you soon. Have a good time!
Please visit the link below to get full questions and answers:
https://testbank123.com/free-test-bank-marketing-principles-2nd-australian-edition-pride.html
The application of human and/or mechanical efforts to people or objects to provide intangible benefits to customers is:
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For an exchange to occur, four conditions must exist: (1) two or more individuals, groups or organisations must participate, and each must possess ‘something of value’ that the other desires; (2) the exchange must provide a benefit or satisfaction to both parties; (3) each must have confidence in the promise of the ‘something of value’ held by the other; and (4):
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The marketing concept is best defined as:
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The definition of marketing implies that __________ should receive benefits from exchange relationships.
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In the expanded marketing mix, which variable refers to the human element of the product?
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Even funerals are changing as a result of customers’ needs and wants. Some funeral companies are developing new products such as:
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The focal point of all marketing activities is:
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Woolworths works with its primary producers and says they are important partners in the marketing of Woolworths’ products. Their primary producers play a key role in:
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The rising number of incidents of drink-driving in Australia has prompted the Australian government to launch advertising campaigns showcasing what can happen when driving under the influence of alcohol. This calls for activity in which marketing mix variable?
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Consumers buying products online have dramatically affected the __________ variable of the marketing mix.
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A target market:
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Apple has benefitted from technological advances in distributing songs over the Internet via its iTunes store, rather than establishing-brick and-mortar venues to sell music. This is an example of which element of the marketing mix?
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Which of the following scenarios involves the distribution element of the marketing mix?
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To maintain an exchange relationship, buyers must be satisfied with the goods, service or idea obtained, and sellers must be satisfied with:
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Those constituents who have a stake in some aspect of an organisation’s products, operations, markets, industry and outcomes are known as:
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The expanded marketing mix includes:
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The product variable of the marketing mix can include all of the following except:
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Marketing is the process of:
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A physical product you can touch is a(n):
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The Ford Focus combines an economical vehicle with coordinated distribution, promotion and price appropriate for the __________ of primarily younger drivers who value technology, driving dynamics and styling.
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The concept of exchange is fundamental to the definition of marketing. What is the best description of exchange?
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The forces of the marketing environment include:
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Marketing managers strive to develop a marketing mix that:
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The Australian airline Jetstar Airways __________ its domestic flights in Australia to people who want to fly to a destination without having to pay for meals and other things that are not essential to arriving at the destination safely and in good spirit.
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Customer satisfaction can come from:
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For an exchange to take place, four conditions must exist. If you go to a Coldplay concert, for example, you go with the expectation of a great show. This is an example of the __________ condition, where each party must have confidence in the promise of the ‘something of value’ held by the other.
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Which of the following statements about marketing environment forces is not correct?
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Responding to health concerns from consumers, McDonald’s revamped its menu to include healthier children’s menu options, such as fruit and chicken wraps instead of fries and hamburgers. This is an example of marketing mangers responding to:
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The Australia Zoo in Queensland is in the business of:
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The marketing mix includes four marketing activities except which of the following?
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Marketers sometimes speak of ‘controllable’ variables in the practice of marketing. Which of these is not considered a controllable variable?
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To Carlton & United Breweries, the maker of Foster’s Lager and other products, the proposed increase in the drinking age in Australia to 21 would be an example of:
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In Australia, Campbell’s responded to consumer concerns about their health by introducing a line of reduced sodium soups made with natural sea salt. This illustrates a change in the __________ for Campbell’s.
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The identified change in consumer behaviour towards online shopping and/or searching for information can be described as a(n) __________ force operating in the dynamic marketing environment.
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The marketing environment is best described as being:
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